TATA

TATA GROUP PROFILE • The Tata Group comprises 96 operating

companies in seven business sectors:• information systems and communications;• engineering; materials; • services; energy;• consumer products; and • chemicals.

• The Tata Group has operations in more than 54 countries across six continents, and its companies export products and services to 120 nations.

Tata companies together employ some 2,46,000 people.

• The Group's 28 publicly listed enterprises — among them stand out names such as Tata Steel, Tata Consultancy Services, Tata Motors and Tata Tea — have a combined market capitalization that is the highest among Indian business houses in the private sector, and a shareholder base of over  2 million

• The Tata family of companies shares a set of five core values:

integrity, understanding, excellence, unity and responsibility.

VISION

Purpose

• At the Tata Group their purpose is To improve the quality of life of the communities they serve.

• They do this through leadership in sectors of national economic significance, to which the Group brings a unique set of capabilities.

• This requires them to grow aggressively in focused areas of business.

• Their heritage of returning to society what they earn evokes trust among consumers, employees, shareholders and the community.

• The Tata name is a unique asset representing leadership with trust.

Last But Not Least

Nation Building

And

Social Welfare.

Milestones

1868

The TATA Group was founded byJamsetji Nusserwanji Tata in the mid 19th century, a period when India had just set out on the road to gaining independence from British rule.

The Central India Spinning, Weaving and Manufacturing Company is set up, marking the Group's entry into textiles.

1874

1902

The Indian Hotels Company is incorporated to set up the Taj Mahal Palace and Tower, India's first luxury hotel, which opened in 1903.

1907

The Tata Iron and Steel Company (now Tata Steel) is established to set up India's first iron and steel plant in Jamshedpur. The plant started production in 1912.

1910

The first of the three Tata Electric Companies, The Tata Hydro-Electric Power Supply Company, (now Tata Power) is set up.

1911

The Indian Institute of Science is established in Bangalore to serve as a centre for advanced learning.

1912

Tata Steel introduces eight-hour working days, well before such a system was implemented by law in much of the West.

1917

The Tatas enter the consumer goods industry, with the Tata Oil Mills Company being established to make soaps, detergents and cooking oils.

1932

Tata Airlines, a division of Tata Sons, is established, opening up the aviation sector in India.

1939

• Tata Chemicals, now the largest producer of soda ash in the country, is established

1945

• Tata Engineering and Locomotive Company (renamed Tata Motors in 2003) is established to manufacture locomotive and engineering products.

• Tata Industries is created for the promotion and development of hi-tech industries.

1952

Jawaharlal Nehru, India's first Prime Minister, requests the Group to manufacture cosmetics in India, leading to the setting up of Lakme.

1954

India's major marketing, engineering and manufacturing organisation, Voltas, is established.

1962

• Tata Finlay (now Tata Tea), one of the largest tea producers, is established.

• Tata Exports is established. Today the company, renamed Tata International, is one of the leading export houses in India.

1968

Tata Consultancy Services (TCS),India's first software services company, is established as a division of Tata Sons.

1984

Titan Industries – a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) – is set up to manufacture watches.

1991

Tata Motors rolls out its millionth vehicle. (The two-million mark was reached in 1998 and the third million in 2003.)

1995

• Tata Quality Management Services institutes the JRD QV Award, modeled on the Malcolm Baldrige National Quality Value Award of the United States, laying the foundation of the Tata Business Excellence Model.

1996

Tata Teleservices (TTSL) is established to spearhead the Group's foray into the telecom sector.

Tata Indicom delivers cellular services through its CDMA mobile telephony platform. It has pre-paid and post-paid options, enhanced through tie-ups for handsets with leading manufacturers.

Tata Indica – India's first indigenously designed and manufactured car – is launched by Tata Motors, spearheading the Group's entry into the passenger car segment.

1998

1999

The new Tata Group corporate mark and logo are launched.

2000

Tata Tea acquires the Tetley Group, UK. This is the first major acquisition of an international brand by an Indian business group.

 2001

• Tata AIG – a joint venture between the Tata Group and American International Group Inc (AIG) – marks the Tatare-entry into insurance.

• (The Group's insurance company, New India Assurance, was nationalised in 1956).

2002

• The Tata Group acquires a controlling stake in VSNL, India's leading international telecommunications service provider.

• Tata Consultancy Services (TCS) becomes the first Indian software company to cross one billion dollars in revenues.

• Titan launches Edge, the slimmest watch in the world.• Idea Cellular, the cellular service born of a tie-up involving the Tata

Group, the Birla Group and AT&T, is launched. • Tata Indicom, the umbrella brand for telecom services from the Tata

Teleservices stable, starts operations.

2003

Tata Motors launches CityRover – Indicas fashioned for the European market. The first batch of CityRovers rolled out from the Tata Motors stable in Pune on September 16, 2003.

2004

• Tata Motors acquires the heavy vehicles unit of Daewoo Motors, South Korea.

• TCS goes public in July 2004 in the largest private sector initial public offering (IPO) in the Indian market, raising nearly $1.2 billlion.

2005

• Tata Steel acquires Singapore-based steel company NatSteel by subscribing to 100 per cent equity of its subsidiary, NatSteel Asia .

• VSNL acquired Tyco Global Network, making it one of the world's largest providers of submarine cable bandwidth.

• Tata Sons completes 60 years of Tata operations in the US.

• The Taj takes over management of The Pierre, NY .

• Taco acquires Wundsch Weidinger, Germany.

2005

• Tata Steel acquires stake in Carborough Down Coal Project, Queensland, Australia

• VSNL acquires Teleglobe International Holdings, Bermuda

• TCS acquires Sydney-based Financial Network Services (FNS)

• Tata Motors passenger vehicle sales cross one-million mark

2005

• TCS acquires leading BPO firm Comicrom in Chile.

• The Indian Hotels Company acquires hotel run by Starwood, Sydney.

• Tata Steel acquires Millennium Steel, Thailand.

• Tata Chemicals acquires controlling stake in Brunner Mond Group, UK.

• Tata launched gold plus ,a new jewellery range.

2006

• Tata Credit Card launched

• Foundation stone for the Tata Medical Centre unveiled in Kolkata

• Tata Steel ranked world’s best steel maker for the third time by World Steel Dynamics

2006• Tata’s join hands with Indigene Pharmaceuticals to

build a global biopharmaceutical company

• Tata Sky satellite television service launched across the country

• Tata Steel begins construction of R670 million Ferrochrome plant in South Africa

2007

• In a giant leap, Tata Steel's acquisition of the Anglo-Dutch steel major Corus has vaulted the former to the fifth

position from 56th in global steel production capacity.

2007

• TCS inaugurates TCS China — a joint venture with the Chinese government and other partners.

• Computational Research Laboratories, a division of Tata Sons, develops Eka, one of the fastest supercomputers in the world and the fastest in Asia.

• The Taj acquires Campton Place Hotel in San Francisco.• Tata Steel celebrates its centenary on August 26, 2007.

2008

• Tata Motors unveils Tata Nano, the People’s Car, at the 9th Auto Expo in Delhi on January 10, 2008.

• Tata Motors acquires the Jaguar and Land Rover brands from the Ford Motor Company.

• Tata Chemicals acquires General Chemical Industrial Products Inc.

2009

• Tata Motors announces commercial launch of the Tata Nano; Tata Nano draws over 2.03 lakh bookings; first 100,000 owners of the Tata Nano chosen; delivers first Tata Nano in the country in Mumbai.

• Tata Motors ushers new era in Indian auto industry with its new, world-standard truck range.

• Tata Teleservices announces pan-India GSM service with NTT DOCOMO. • TRF acquires Dutch Lanka Trailer Manufacturers (DLT), Sri Lanka, a world-

class trailer manufacturing company. • Jaguar Land Rover introduces its premium range of vehicles in India. • Tata Motors acquires remaining 79 per cent shares in Hispano Carrocera,

one of the largest manufacturers of bus and coach cabins in Europe. • Tata Teleservices launches Photon TV, an application that allows Tata

Photon Plus subscribers to watch live television channels on their laptops while on the move, and on their personal computers at home and in the office.

• Tata Chemicals launches Tata Swach — the world’s most cost-effective water purifier.

2010

• TRF acquires UK-based Hewitt Robins International.• New plant for Tata Nano at Sanand inaugurated.

Tata Steel Advance Materials

Taj Hotels Tata AIG Life &

General Insurance Companies

Tata Tea Titan Trent

Tata Motors TACO Group Voltas

Tata Chemicals Rallis

Tata Power Tata BP Solar

Services

Materials Energy

Chemicals

EngineeringConsumer Products

Tata Consultancy Services

Tata Teleservices VSNL

IT and Communications

Group Today - 7 Business Sectors

28 Listed Companies ; 280,000 employees

PRODUCTS AND SERVICESFor homes and individuals

• Agricultural appliances (Tata Agro)   Tata Agro, a division of Tata Steel, manufactures hand tools and implements that are used primarily in agriculture.

• Books (Tata McGraw-Hill)• Cellular products and services (Tata Indicom) • Ceramics (Tata Ceramics) • Charter flights (Taj Air)  • Coffee (Tata Coffee) • Cooling appliances (Voltas) • Entertainment (TATA Sky)

•  Fertilisers (Tata Chemicals)

•  Financial services (investment: Tata Asset Management, Tata Investment Corporation)  

• Food products (food additives: Tata Chemicals; spices: Tata Tea, Tata Coffee)

 

• Garments and home products (Westside)  • Holiday homes (Tata Coffee) • Home appliances (Tata BP Solar) •   Hotels (Indian Hotels)  

For homes and individuals

• Housing (THDC)

THDC (formerly known as Tata Housing) develops real estate in India and has, since its inception in 1942, constructed

residential buildings and complexes in various Indian cities,among them Mumbai, Delhi, Bangalore Hyderabad and Kochi.

THDC has been involved in developing premium residential complexes, lifestyle housing buildings and holiday homes.

• Insurance (Tata AIG Life, Tata AIG General)

• Jewellery (Tanishq)  

• Leather products (Tata International)

• Multi-utility vehicles (Tata Motors)  

• Passenger cars (Tata Motors)• •  Tea (Tata Tea, Tetley)

•  Telecommunications (Tata Indicom, VSNL)  

• Watches, clocks (Titan)

• Hotels (Indian Hotels)  

For industries and companies

• Agricultural inputs

• Agrochemicals (Rallis) • Fertilisers (Tata Chemicals)

•   Automotive

• Automotive components (TACO)• Automotive services (TACO, Tata Technologies)• Commercial vehicles (Tata Motors)• Diesel engines (Tata Cummins)

Tata motors

• Tata Motors is India's largest manufacturer of commercial vehicles, with a 59-per cent market share, and it ranks among the top six manufacturers of medium and heavy commercial vehicles in the world

• The company has over 130 models of light, medium and heavy commercial vehicles, ranging from two tonnes to 40 tonnes, buses ranging from 12 seaters to 60 seaters, tippers, special purpose vehicles, off-road vehicles and defence vehicles.

• Tata Cummins, a 50-50 joint venture between Tata Motors and Cummins Engine Company, USA, manufactures low-emission diesel engines and is a pioneer in the field of supplier quality improvement (SQI).

For industries and companies

• Aviation

• Charter flights (Taj Air)

Taj Air is India's leading charter flight operator with two Falcon 2000 aircrafts serving top industry leaders, global CEOs and celebrity personalities from both India and abroad.

Communications • Broadband services (Tata Indicom) • Telecommunications (Tata Indicom) Tata Teleservices and VSNL, through their common brand Tata Indicom,

offer a complete range of telecom solutions for business needs. Tata Indicom is the world leader in fixed wireless services.

They are providing:

Fixed-wire phone connections

Web conferencing

Centrex (central exchange)

Consultancy • Management consultancy (Tata Economic

Consultancy Services, Tata Strategic Management Group)

 

Electronics

• Digital disc recorder (Tata Elxsi)  

Energy • Oil and gas (Tata Power) • Power (Tata Power, Tata Projects)• Solar energy (Tata BP Solar)

Engineering

• Air-conditioning products and services (Voltas)• Bearings (Tata Steel)

• Construction equipment (Telcon, Voltas)• Engineering consultancy (TCE Consulting Engineers)• Engineering equipment and services (TRF, Voltas)• Engineering projects and project services (Tata

Projects, Voltas)• Industrial electronics (Nelco)• Industrial machinery (Voltas)• Manufacturing engineering (TAL Manufacturing

Solutions)• Mining and material handling equipment (Voltas)• Precision equipment (Tata Precision Industries)• Turbochargers (Tata Holset)

• Financial services

• Insurance (Tata AIG General, Tata AIG Life)• Investment (Tata Asset Management, Tata Investment

Corporation, Tata International AG) • Food products

• Coffee (Tata Coffee) • Food additives (Tata Chemicals)• Spices (Tata Tea, Tata Coffee) • Tea (Tata Tea, Tata Tea Inc)  

• Hospitality

• Hospitality (Indian Hotels)

Indian Hotels and its subsidiaries, collectively known as the Taj Group, are recognised as one of the world's finest hospitality chains.

Information technology • IT-enabled services (SerWizSol)

• IT products and solutions (TCS, CMC, Tata Infotech, Nelito Systems, Tata Interactive Services)

• IT services (TCS, CMC, Tata Infotech, Tata Technologies, Nelito Systems)  

Infrastructure

• Construction services (Tata Projects, Voltas)• Realty (THDC)

Materials

• Advanced composites (Tata Advanced Materials) The company manufactures armour products such as bulletproof jackets and helmets

and armoured panels for battle tanks and special applications

• Cement (Tata Chemicals) Tata Chemicals manufactures three varieties of cement: Ordinary Portland Cement

(grades 43 and 53) and Pozzolana Portland Cement.

• Dolomite Refractories (Tata Refractories)

• Pig iron (Tata Metaliks)• Pigments (Tata Pigments) • Renewable wood (Tata Conswood)• Roll manufacture and supply (Tayo Rolls)• Sponge iron (Tata Sponge Iron)

• Steel (Tata Steel) The company's products include hot- and cold-rolled coils and sheets, wire rods,

construction bars, structurals and forging quality steel.

• Steel processing and distribution (Tata Ryerson)• Tinplate (Tinplate Company of India) • Tubes (Tata Steel)

Publishing

E-learning (Tata Interactive)

Publishing (Tata McGraw-Hill)  

Trading

• E-trading (mjunction services)

• Trading (Tata International, Tata AG, Tata Incorporated, Tata Limited)  

Current Strategies

• Expending globally (globalization strategy)

• acquiring other companies in different countries

• No frill strategy; “a low frill strategy combine a low price and low value added, low perceived product/services benefits and a focus on a price sensitive market segment.

• maintain the cost of raw materials as lowest as possible and to achieve the lowest cost of final products

• invested a huge amount in research and development in order to achieve the highest degree of quality at the lowest price

Result

In the whole; the group is acquiring the different strategy in the different market, in the home country Tata’s strategies are same as to cost leadership and differentiations.

Tata Motors Limited 56

Conclusion

The name of TATA itself says it all – Trust

Acceptability

Transparency

Accountability

The Ratan Revolution

Ratan Tata

A Man Who

Believes In

“18 TILL I DIE”

THANKS