TATA Nano Redefining Innovation
Transcript of TATA Nano Redefining Innovation
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A cause ! Will Nano see the Dawn When the going gets tough the
tough get going - Kudos
Impact - India Shining - Tata the TorchBearer
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The aim of this presentation is to acquaint theaudience with Tata Nano - its innovation ,production , distribution, social & economicimpact
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Part - 1 History
Part - 2 Innovation Redefined
Part - 3 Criticism, issues and problems
Part - 4 Conclusion
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I observed families riding ontwo-wheelers - the fatherdriving the scooter, his youngkid standing in front of him, hiswife seated behind him holdinga little baby. It led me towonder whether one couldconceive of a safe, affordable, all
weather form of transport forsuch a family - Ratan Tata
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I was interviewed by the Financial Times [British newspaper] at the
Geneva Motor Show and I talked about this future product as a low-cost-car.
My immediate reaction was to issue a rebuttal, toclarify that was not exactly what I had said. Then Ithought, I did say it would be around that figure, sowhy don't we just take that as a target. When I cameback our people were aghast, but we had our goal. - Ratan Tata
I was asked how much it would cost and I said about Rs1 lakh.
The next day the Financial Times had a headline to the effect that the'Tatas' are to produce a Rs 100,000 car.
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JamsetjiTata
Sir DorabTata
Sir RatanTata
JRDTata
NavalTata
Consolidation
1932-1989
Expansion
1990-onwards
Foundation
1868-1931
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Ratan Tata ( Chairman ) Ravi kant ( MD )
P. M. Telang ( Present MD) Girish Wagh ( GM
The Brain behind the Nano )
Justine Norek and PierreCasliner ( Designers )
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Minimizing total number of components
component having dual functionality.
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90% locally outsourced Vendors Park.
Long-term volume contracts E-Sourcing
3 shifts manufacturing
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Nano Kit Shorten the go-to-market time
Speed up the distributionprocess
Better Service - RuralCustomers
Employment generation
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Innovative use of media. Agreements with preferred banks Easy Booking Process
Official Merchandise and accessories
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Gandhian Engineering
Patent = Innovation
Use of existing Patent
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Political Problems - Singur unrest & Increase in Production Cost
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Questions on Safety
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Mass motorization
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Used car market effects
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