IMPROVEMENT OF TATA-MOTORS’

DISTRIBUTION CHANNELTeam: GMP13-14 (Sec-B), Group-2

Anil, Priyadarshi, Santosh, Sameer, Satender

VALUE CHAIN

TATA MOTORS DISTRIBUTION• Over 1,500 sales outlets for both passenger and commercial vehicle business.

• Established 100% subsidiary, TML Distribution Company (TMLD)• A dedicated logistics management • To improve the efficiency selling and distribution operations and processes.

• It uses a network of service centres on

• Highways

• A toll-free customer assistance centre to provide 24-hour on-road maintenance (including replacement of parts) to vehicle owners.

• Tata Motors Finance Limited (TMFL)

• Provides financing services to purchasers of our vehicles through independent dealers, who act as their agents, and through their branch network.

TWO AGENCIES INVOLVED IN THE DISTRIBUTION (UNDERSTUDY )

Mithila Motors- Sales and Service Provider

Paramount Motors- Service Provider

MITHILA MOTORS• Services to TATA-MOTORS

Sales After sales services

• Started In 1958

• From 1984, Mithila Motors became the first phase dealers of Telco (Tata Motors) & Maruti.

• Advising the customers in selection of vehicles

• Assisting our customers in hire-purchase, loan & lease and insurance

• Refurbished vehicles to ensuring just in time deliveries & after sales service.

• More than 400 employees

• Different offices in Jharkhand

• Amongst the top 30 companies in the country. 

MITHILA’S NETWORK

PARAMOUNT MOTORS

• Garage• Service providers of AUTO and Auto related items• One workshop at

• Mango, Jamshedpur, Mango, Jamshedpur – 831012

PROMOTION ISSUES

LONG TERM GOAL• Efficient promotion around Jharkhand• Network of offices and centers

strategically located in different parts of the state

• Develop better Customer Contact Points (CCPs)

• Facilities roof display of vehicles, order placing counters, product information along with finance support to

Facilitate services to have an easy access to every part of the state

Reach diversified customer

OUR COURSE OF ACTION

Visit the senior managers of TATA MOTORS to get more information about both the distributors and service providers

Visit “Paramount” to find out the actual status Visit “Mithila” motors to find out the actual status and their

practices to make the company efficient Carry out customer survey.

THANK YOU