TATA MOTORSTata Motors Limited (formerly TELCO, short for Tata Engineering and Locomotive Company) is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India and a subsidiary of the Tata Group. Its products include passenger cars, trucks, vans, coaches, buses, construction equipment and military vehicles. It is the world's 17th-largest motor vehicle manufacturing company, fourth-largest truck manufacturer, and second-largest bus manufacturer by volume.Mission:To be passionate in anticipating and providing the best vehicles and experiences that excites our customers globally.Vision:Most admired by our customers, employees, business partners and shareholders for the experience and value they enjoy from being with us.Organisation Structure:

Organisation culture Tatas follow a very strong culture giving much importance to ethics and moral values. Tata companies also extend social welfare activities to communities around their industrial units. Very strong employee relationships

Technology Indias only certified crash test facility for cars and hemi anechoic chamber for testing of noise and vibration is owned by Tata motors Tata Motors European Technical Centre (TMETC) was set up in 2005, which is primarily involved in design engineering and development of products, supporting Tata Motors skill sets. Tata motors has strategic partnership with Motor Development International (a French company designing compressed air car prototypes marketed under the title "the Air car"), and Ford for performing research to develop new automotive technologies.

InnovationThe story of Tata Motors is dotted with examples of innovative ideas, ideas that came to fruition thanks to the determined efforts of the companys research and development team. Established in 1966, the Engineering Research Centre of Tata Motors has played a crucial role in the creation and development of the companys products. Today, with over 2,000 engineers and scientists and an ever-growing focus on the next big idea, Tata Motors has spread its R&D efforts to Pune, Jamshedpur, Lucknow, South Korea, Spain and the UK where it has centres.The ones that best exemplify the companys innovative streak are the Indica, the Ace and the Nano. These are the three vehicles that broke the mould and are landmarks in the Indian auto industry, three vehicles that, through quality, utility and price, allow customers to achieve their varied aspirations.Strategy focus:Tata Motors is expanding internationally on the concept of two-fold strategy. Firstly it is expanding across geographies through strategic acquisitions. Latest examples are acquisition of Jaguar Land .Rover (JLR) and Daewoo Motors Ltd. Secondly it is expanding its current product range into chosen countries, such as expansion of its Indica brand of cars in UK.Strategy DiamondArenaTata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad, and Pune in India, as well as in Argentina, South Africa, Thailand, and the United Kingdom. It has research and development centres in Pune, Jamshedpur, Lucknow, and Dharwad, India,chintalapudi and in South Korea, Spain, and the United Kingdom. VehiclesTata Motors' principal subsidiaries include the British premium car maker Jaguar Land Rover (the maker of Jaguar, Land Rover, and Range Rover cars) and the South Korean commercial vehicle manufactuer Tata Daewoo. Tata Motors has a bus-manufacturing joint venture with Marcopolo S.A. (Tata Marcopolo), a construction-equipment manufacturing joint venture with Hitachi (Tata Hitachi Construction Machinery), and a joint venture with Fiat which manufactures automotive components and Fiat and Tata branded vehicles.DifferentiatorsThe key Differentiator for the company are Quality ,Innovation ,Distribution channel ,Brand image ,Variety of products ,Promotion and Product attributes.Staging and placing The company has decided to focus on a narrow base of 14-15 countries where market conditions are similar to that of India. In these countries, Tata Motors now has dedicated manufacturing facilities, marketing teams and sales teams The company evaluates locations on the basis of market opportunities and labour skills. In the framework pertaining to international expansion strategies, Tata Motors can be identified as an Extender, and is focusing on expanding into markets similar to those of the home base, using competencies developed at home .