TATA GROUP -A Business Organisation -

8/6/2019 TATA GROUP -A Business Organisation -

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A BUSINESS

ORGANISATIONAND ITS ANALYSISA Case Study

:resented Byuhi Singhnkur Kumar


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Todays OverviewTodays Overview


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Learning ObjectivesLearning Objectives

Background

Hierarchy

Products &Services

MarketingStrategies

CurrentPosition


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LEADERSHIP WITH TRUSTLEADERSHIP WITH TRUST


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BACKGROUND


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Established By:

amsetjiamsetjiusserwanjiusserwanji Tataata


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Year Established:Year Established:

186868

:lace:lace( )ombay Mumbai( )ombay Mumbai


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First Chairman:First Chairman:

:re se n t C h a irm a n :re se n t C h a irm a n

atan Tataatan Tata

amsetjiamsetjiTataata


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HIERARCHY


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TATA

TATA STEEL TATA MOTORS TATA TEA

VP MARKETING VP FINANCE

GM MAR. NORTH GM MAR. SOUTH

ROUP GENERALROUP GENERALHIERARCHYIERARCHY


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COMPANY GENERAL COMPANY GENERALHIERARCHYIERARCHY


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RODUCTS&SERVICES


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-roup Today 7 Business Sectors-roup Today 7 Business Sectors

& ; , ,14 COMPANIES SUBSIDIARIES 3 96 517 EMPLOYEES

nTata Consultancy Services

nTata Teleservices

nVSNL

nTata SteelnAdvance Materials

ife & General Insurance Companies

nTata TeanTitan

nTrent

nTata MotorsnTACO Group

nVoltas

n

nTata ChemicalsnRallis

nTata PowernTata BP Solar

SERVICES

MATERIALS ENERGY

CHEMICALS

ENGINEERINGONSUMER PRODUCTS T AND COMMUNICATIONS


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me Famousme FamousProductsroducts


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ProductsProducts

CoffeeCoffee +Photon+Photon

Coffee Mobile Web Access Modem


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ProductsProducts

NanoNano HimalayanHimalayan

Small Car Mineral Water


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ProductsProducts

SkySky TeaTea

DTH Service Tea Products


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ProductsProducts

DoCoMoDoCoMo SwachSwach

GSM Mobile NetworkProvider Water Purifier


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ProductsProducts

JaguarJaguar SaltSalt

Luxury Car Salt Products


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ProductsProducts

IndicaIndica Taj HotelsTaj Hotels

Mid Size Car Luxury Hotels


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ARKETING :ASE STUDYNANO


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The Car Which Became AThe Car Which Became APhenomenonPhenomenon


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Marketing MovesMarketing Moves

There Are Two Types OfMarketing Strategies Used For

:The Marketing Of TATA Nano

OnlineMarketing

OfflineMarketing


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ONLINE

SOCIAL MEDIA

BOOKING

ADVERTISING

GAMESWEBSITE


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OFFLINE

MALL PROMOTIONSLEVERAGING EXISTING INFRASTRUCTURE

TELEVISIONCOLLABORATION


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SWOTANALYSIS


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What Is SWOT?What Is SWOT?

It Is A Useful Analysis That TakesInto Consideration Not Only Your

Own Business But Your Competitors

Activities And Current Industry.Happenings As Well


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Strengths

Weakness

O p p o rtu n itie s

Threats

It Stands ForIt Stands For


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The S.W.O.T MatrixThe S.W.O.T Matrix

INTERNALANALYSIS

STRENGTH

WEAKNESS

EXTERNALANALYSIS

OPPURTUNITY

THREAT


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The S.W.O.T MatrixThe S.W.O.T Matrix


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WOTWOTAnalysisnalysis


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WOTWOTAnalysisnalysis

ThreatsRising Prices Of Steel, Aluminum And Plastic Which Is Heavily Used In VeRising Prices Of Steel, Aluminum And Plastic Which Is Heavily Used In Veh

Competition From Entry Of International Giants Like Arselar Mittal In India.Competition From Entry Of International Giants Like Arselar Mittal In India.

le Class & Prospective Buyers For Nano From The Two-wheeler Segment.le Class & Prospective Buyers For Nano From The Two-wheeler Segment.

Europe.Europe.

ee

WeaknessesLack Of Competence.Lack Of Competence.

Lack Of Reliable Technology In Automobiles.Lack Of Reliable Technology In Automobiles.

Dont Have Luxury Car Brand Of Its Own.Dont Have Luxury Car Brand Of Its Own.

StrengthsGoodwill Of Brand.Goodwill Of Brand.

Existing Dealers & Service Networks.Existing Dealers & Service Networks.

Large Shareholder Base For Capital Needs.Large Shareholder Base For Capital Needs.


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OMPARATIVESTUDY


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Group's Total TurnoverGroup's Total Turnover

YEAR

,94 568 in 2001

, ,195 339 in 2010

( )s million)s million


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Group's Sales TurnoverGroup's Sales Turnover

YEAR

,79 999 in 2001

, ,111 290 in 2010



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Value Of AssetsValue Of Assets

YEAR

,91 622 in 2001

, ,501 786 in 2010


T t G S t iTata Gro p Sector ise


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Tata Group Sector-wiseTata Group Sector-wiseOperationsOperations

G ' C it l M k tG ' C it l M k t


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Group's Capital MarketGroup's Capital MarketPerformancePerformance



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G C i l k


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YEAR

4% in 2009

7% in 2010

One Big StepOne Big Step


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CONCLUSION


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ConclusionConclusion

Fro m O u r A n a lysis O f Ta ta G ro u p W eC a n C o n clu d e T h a t Ta ta Is A V e ry

S tro n g C o n te n d e r In In d ia n A s W e ll A s

.In te rn a tio n a l M a rke t It H a s B u ilt A V e ry S tro n g B ra n d O f Its

O w n A n d W ith A ll T h e U p s A n d D o w n

It H a s M a in ta in e d Its S ta tu s A n d S o It. W ill D o In C o m in g Fu tu re It s A

C o m p a n y To W a tch In T h e C o m in g

.Years


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ResourcesResources

Wikipedia. .www wikipedia org

ata Group Official Website

. .www tata com

Blogger

. .www blogger com

,ayank Dhingra Business Writer

:// .http mayank name

he Economist ortune 500


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QUESTIONS?


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WebsiteWebsite

:The major sections of the site are

Gallary

Game Community

Why Nano?

BookingDetails

BACK


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Social MediaSocial Media

Blog

OrkutFacebook

YouTube

The Various Social Networking:Sites Used


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BlogBlog


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Orkut Is One Of The Most PopularSocial Networking Platforms In

.India

There's A User Profile For Nano WhichHas A Few Pics And Videos

.Has Around 350 Friends

A Group Dedicated To The Care Which

, ,Has Around 11 000 Members Started, .Back In May 08


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facebook

Facebook Is A Top Networking Site.Amongst Indians

There's A Fan Page For The Car With

,About 6000 Fans A Few Videos And.Picture Albums


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YouTubeYouTube

There's Also A Youtube Channel ForTata Nano Where You Can Subscribe

.To Videos

Has Managed To Generated More Than, .10 000 Views On Videos Of The Car

BACK


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Online BookingOnline Booking

The Online Booking Of TATA Nano HasGiven Boost To The Sales As Now Due ToOnline Registration It Became Easier

.To Buy Nano It Did Definitely Generate A Lot Of

.Excitement On The Web In General

BACK


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Online AdvertisingOnline Advertising

The BlogosphereAnd Indian MediaSites Were FullWith Ads For TataNano.

The Ads Came InAll Shapes And

Sizes And WereDefinitelyNoticed.

BACK


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Nano GameNano Game

The Game By ZapakWas A Great Move

To Spread WordAbout The Car.

There Are A Lot OfClaims That The

Game Has BeenPlayed Millions Of

Times Since ItsLaunch.

It's A Simple AndEasily AccessibleGame, WhichAnyone With ABrowser AndInternet

BACK


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CollaborationsCollaborations

Tata Partnered With A Few Banks For.Releasing Application Forms

ICICI Bank For Example Initiated A

Whole Campaign To Get Noticed And

.Spread The Word

BACK


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Mall PromotionsMall Promotions

As Is The Case With Most Automobile,Companies Tata Too Ran A Series Of

Promotional Activities On Malls To Get.Nano In Front Of Perspective Buyers

BACK

Leveraging ExistingLeveraging Existing


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Leveraging ExistingLeveraging ExistingInfrastructureInfrastructure ,Tata A Giant Brand That It Is Has

Leveraged It's Umbrella Groups To.Market Nano

,You Can Find Nano Merchandise

Application Forms And Demo Cars In, ,Tata Indicom Titan Croma And Westside

.Stores

-Tata Indicom Had Also Offered A Moneyback .Offer With Every Application Form

BACK


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TelevisionTelevision

hough Tata Didn't Invest ;eavily Into TV Commercialshey Did Get A Few Channels To se The Word NANO Instead Of.mall Wherever Possible he Ads Generally Showed Theuying Of First Car And It Was

herished Like A Big Dream Come .rue By The Indian Middle Class

TATA GROUP -A Business Organisation -

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