Tata Consultancy Services (1)

8/8/2019 Tata Consultancy Services (1)

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TATA CONSULTANCY SERVICES


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INTRODUCTION

Tata Consultancy Service (TCS) is the worlds leadingglobal Information technology consulting firm

ranked in top ten in the fortunes rank list for the year2009

TCS pioneered the industry and remains its marketleader, employing over 20,000 persons


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COMPANY BACKGROUND

TCS was founded by Tata group which was establishedby Jamstji Tata in 1868 an oldest and respected group of

companies in India

The First chairman was Jahangir Ratanji Dadabhoy


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COMPANY BACKGROUND

At first TATA used to punch card services to a sistercorporation TESCO

It later bagged the nation's first domestic softwareproject, the Inter-Branch Reconciliation System (IBRS)

for the Central Bank of India


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COMPANY BACKGROUND

also provided bureau services to Unit Trust of India

as a result TCS became one of the first organizations totender BPO services


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COMPANY BACKGROUND

In 1970s, Tata Consultancy Services in full swing

exporting its services.

TCS's inaugural global order came from Burroughs,one

of the first business computer manufacturers.


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COMPANY BACKGROUND

TCS holds the credit to set off the first software researchand development centre, the Tata ResearchDevelopment and Design Centre (TRDDC) in 1981and in1985

the first client committed offshore development centrewas established for Compaq.


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COMPANY BACKGROUND

Early 90s was golden era for the Indian ITindustry

they grew tremendously due to the Y2K virusand the introduction of Euro

TCS lead the way for industrial unit replica forY2K conversion and built-up software tools


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COMPANY BACKGROUND

In 1999, TCS fortified the opportunities in outsourcingthe E-Commerce and the connected solutions and set up

its E-Business division with ten people

In 2004 it illustrated a vigorous development ofcontributing half a billion US dollars to TCSs totalrevenue


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TCS SERVICE PROFILE


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Type: Public BSE: 532540

Founded: 1968

Headquarters:

TCS House, Rave line Street, Fort, Mumbai - 400 001 India

Key people:

Ratan Tata, (Chairman of the Board, Tata

Group)

S Ramadorai, (CEO and Managing

Director)

Jobhi Mahalingam, (Executive Director

and CFO)

N Chandra, (Executive Director, COO, CEO

& MD Designate)

Phiroz Vandrewala,(Executive Director

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and Head, Global Corporate Affairs)

Ajoy Mukherjee, (Vice President and

Head, Global Human Resources)

K Anantha Krishnan, (Vice President and

Chief Technology Officer)


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Services:

Information Technology Consulting, IT Services, Outsourcing, BPO, Software Products Products:

TCS Bancs, Digital Certification Products, Health-care Management Systems.

Revenue:US$ 6.019 billion (in FY 2009-10) Net income:US$ 1.128 billion (in FY 2009-10) Employees:150,000 (As on 1 April, 2010)


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TCS SERVICES TCS offers services in eight areas of service: Business process Outsourcing Business Intelligence and performance Management Enterprise Solutions (CRM,ERP, and SCM) IT Consulting Application Development and Maintenance Engineering and Industrial Services IT Infrastructure services Testing and qualityAssurance. TCSs are divided in following divisions

Financial Services, Energy and Utility, Banking, Life sciences and Health care, Insurance, Securities trading

system, Retail and Consumer goods, Telecommunications, Government and

Transportation


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TCS DIVISIONS TCSs are divided in following divisions:

Financial Services

Energy and Utility Banking

Life sciences and

Health care, Insurance

Securities trading system

Retail and Consumer goods

Telecommunications, Government and Transportation


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SWOT ANALYSIS OF TCS

STRENGTH

widespread universal reach

Strong economic presentation Human management skills

Innovative lab system

The Fame of the founder


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WEAKNESS

Momentous publicity to financial service markets

Deficient in level of consulting operations


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OPPURTUNITIES

Expansion in worldwide IT

services

Focus on SMB segment

Expanding maneuvers in countries

like china

Focus on high end business and

consulting


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THREATS

The Hike in Employee costs

Powerful competition from overseas firms like

Accenture,IBM etc. Merge in the end markets

Currency gratitude

Increase in competition from low wage


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CORPORATE STRATEGIES FOR TCS

Deciding whether the firm should divestitself from any of its business

Allocating resources among differentbusiness

Decisions on any new acquisitions ormergers for any particular unit


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BUSINESS LEVEL STRATEGY

Formulate strategy for TCS

Develop strategies against competitors

Low outlay of Global delivery 24X7 model

Distinguished in low end services in bothcapital and price


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FUNCTIONAL LEVEL STRATEGY

Implement the general strategic outline provided by themanaging director

Plan,communicate and implement the strategic outlineprovided by the MD

Identifying the right,viable products for R&D

Ensure quality conforming to the standards of theorganization

Ensure smooth running of the product development unit


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GLOBAL STRATEGIES FOR TCS

TCS was the first one to set the global delivery centre in

China

TCSs operation units are mainly divided into five maindivisions

The well established markets are North America, U.Kand Western Europe

the new markets are Latin America, Middle East, Indiaand Eastern Europe.


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Tata Consultancy Services (1)

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