Tastemakers Africa Mobile & Web Application Pitch Deck
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Transcript of Tastemakers Africa Mobile & Web Application Pitch Deck
TRAVEL AFRICA, SKIP MEDIOCRE TA S T E M A K E R S A F R I C A : : P O W E R E D B Y R A R E C U S T O M S
N O E A S Y WAY E X I S T S T O F I N D H I G H - E N D R E S TA U R A N T S , D I N I N G O P T I O N S , A N D E X P E R I E N C E S I N A F R I C A
G L O B A L L O YA LT Y P R O G R A M S A R E L I M I T E D I N O F F E R I N G S O N T H E A F R I C A N C O N T I N E N T
N O O N E - S T O P S H O P F O R A F R I C A F O C U S E D T R AV E L C O N T E N T F O R T H E J E T S E T T I N G C R O W D
A MOBILE APP AND WEB PLATFORM WHERE USERS CAN
FIND COOL PLACES T O V I S I T, D I N E , S TAY
I N A F R I C A
EARN PERKS F O R B E I N G L O YA L
C U S T O M E R S
MEET DOPE PEEPS A N D F E E L
L I K E A L O C A L
4M TRAVEL APP USERS
MARKET VALIDATION
MARKET SIZE
I N T E R N A T I O N A L T O U R I S T S T O A F R I C A
2 0 1 3
A F R I C A N S S P E N D I N G M O R E T H A N $ 2 0 / D A Y
2 0 1 3 (INTERCONTINENTAL MARKET)
(INTERNATIONAL MARKET)
+
232M 58M
N U M B E R O F M I L L E N I A L S I N T H E A F R I C A N M A R K E T & T R A V E L I N G T O A F R I C A
2 0 1 3 (SERVICEABLE MARKET)
40M
TA S T E M A K E R S A F R I C A U S E R S
( S H A R E O F M A R K E T )
MILLENNIAL + GEN Y TRAVELERS W A N T T O E X P L O R E T H E I R D E S T I N A T I O N S A N D H A T E T H E I D E A O F B E I N G C O N S I D E R E D T O U R I S T S
C U S T O M I Z AT I O N
P E R S O N A L I N T E R A C T I O N
T E C H N O L O G Y
D I S C R E T I O N A RY I N C O M E
NICHE AUDIENCE
MILLENNIAL + GEN Y IN AFRICA 7 0 % O F T H E U P P E R M I D D L E & U P P E R C L A S S
PRODUCT
CHOOSE A CITY SELECT A CATEGORY PRE-PAY YOUR EXPERIENCE
ALSO AVAILABLE ON DESKTOP + TABLETS
THE TASTEMAKERS
BUSINESS MODEL
WE TAKE A 10% COMMISSION ON EACH TRANSACTION
40M TA S T E M A K E R S A F R I C A U S E R S
$10 ( S H A R E O F
M A R K E T )
AV E R A G E F E E
$ 1 0 0 T O U R /D I N N E R / H O T E L
$400M R E V E N U E
P R O J E C T I O N 2 0 1 4 - 2 0 1 8
MARKET ADOPTION
TRIPS Q U A R T E R L Y
T A S T E M A K E R S T O U R S
# D E C E M B E R I N G H A N A
N A M I B I A A D V E N T U R E
E T H I O P I A W E L L N E S S
W I N E D O W N C A P E T O W N
TRAVEL SHOWS & FESTIVALS
N Y T I M E S T R A V E L S H O W ( J A N ) S A U T I Z A B U S A R A ( F E B ) C A P E T O W N J A Z Z F E S T I V A L ( M A R ) I T A S ( A P R ) I N D A B A ( M A Y ) G N A O U A M U S I C F E S T ( J U N ) E S S E N C E M U S I C F E S T ( J U L ) C A P E T O W N F A S H I O N W E E K ( J U L Y ) A F R O P U N K ( A U G ) U N G A ( S E P ) L A K E O F S T A R S ( O C T ) I N D I G O 2 ( N O V ) A L L B L A C K E V E R Y T H I N G ( D E C )
PARTNERSHIPS
TRACTION
SOCIAL BUZZ
ONLINE MEDIA
1 5 0 % F O L L O W E R S I N C R E A S E
2 0 0 % L I K E S I N C R E A S E
3 0 0 S I G N U P S I N F O U R D AY S
2 0 M I L L I O N S U B S C R I B E R S
1 M I L L I O N H I T S P E R M O N T H
LAUNCH PLAN
SEP
SHE LEADS AFRICA
COMPETITION
JAN MAY SEP
WEBSITE BETA LAUNCH
GHANA TRIP
WEBSITE PUBLIC LAUNCH
- NY TIMES
TRAVEL SHOW NAMIBIA TRIP
CAPETOWN JAZZ
FESTIVAL
APP LAUNCH ON I TUNES
INDABA
ESSENCE FEST
CAPETOWN FASHION WEEK
AFROPUNK
ETHIOPIA TRIP
LAKE OF STARS
INDNIGO2
ABE LAGOS
SEED FUNDING RAISE