TASKS SPRING, 2011 The Wide Wide World of Sports.
-
Upload
armando-edie -
Category
Documents
-
view
220 -
download
1
Transcript of TASKS SPRING, 2011 The Wide Wide World of Sports.
![Page 1: TASKS SPRING, 2011 The Wide Wide World of Sports.](https://reader036.fdocuments.in/reader036/viewer/2022062404/5517ea08550346d0568b48a9/html5/thumbnails/1.jpg)
TASKS
SPRING, 2011
The Wide Wide World of Sports
![Page 2: TASKS SPRING, 2011 The Wide Wide World of Sports.](https://reader036.fdocuments.in/reader036/viewer/2022062404/5517ea08550346d0568b48a9/html5/thumbnails/2.jpg)
The Sports IndustryThe Sports Industry
Affects your life even if you are not athletic
There is nowhere on Earth that is not touched by the sports industry.
The marketing of this industry affects you.
![Page 3: TASKS SPRING, 2011 The Wide Wide World of Sports.](https://reader036.fdocuments.in/reader036/viewer/2022062404/5517ea08550346d0568b48a9/html5/thumbnails/3.jpg)
The Sports Industry includes:
Players and the gamesFacility where games
are playedEquipment used to play
the gamesAgencies that regulate
the gamesMedia that broadcast
the gamesFans who watch the
games
![Page 4: TASKS SPRING, 2011 The Wide Wide World of Sports.](https://reader036.fdocuments.in/reader036/viewer/2022062404/5517ea08550346d0568b48a9/html5/thumbnails/4.jpg)
The Sports Product includes
Sporting eventSporting goodsPersonal trainingSports information
![Page 5: TASKS SPRING, 2011 The Wide Wide World of Sports.](https://reader036.fdocuments.in/reader036/viewer/2022062404/5517ea08550346d0568b48a9/html5/thumbnails/5.jpg)
The Sporting Event
An intangible perishable experience The athletes The facility
![Page 6: TASKS SPRING, 2011 The Wide Wide World of Sports.](https://reader036.fdocuments.in/reader036/viewer/2022062404/5517ea08550346d0568b48a9/html5/thumbnails/6.jpg)
Sporting Goods
The tangible, manufactured products Equipment and clothing Accessory products Licensed merchandise Collectibles or memorabilia
![Page 7: TASKS SPRING, 2011 The Wide Wide World of Sports.](https://reader036.fdocuments.in/reader036/viewer/2022062404/5517ea08550346d0568b48a9/html5/thumbnails/7.jpg)
Personal Training
Preseason campsHealth clubs, fitness centersChildren’s summer sports campslessons
![Page 8: TASKS SPRING, 2011 The Wide Wide World of Sports.](https://reader036.fdocuments.in/reader036/viewer/2022062404/5517ea08550346d0568b48a9/html5/thumbnails/8.jpg)
Sports Information
Local newspapers, TV and radio stationsESPN, specialized sports channelsSports Illustrated and other magazinesInternet
![Page 9: TASKS SPRING, 2011 The Wide Wide World of Sports.](https://reader036.fdocuments.in/reader036/viewer/2022062404/5517ea08550346d0568b48a9/html5/thumbnails/9.jpg)
Who are the Consumers of Sports?
Unorganized participantsOrganized participantsSpectatorssponsors
![Page 10: TASKS SPRING, 2011 The Wide Wide World of Sports.](https://reader036.fdocuments.in/reader036/viewer/2022062404/5517ea08550346d0568b48a9/html5/thumbnails/10.jpg)
Unorganized Participants
Do not follow rules of an organization or group.
Free to participate as they want
![Page 11: TASKS SPRING, 2011 The Wide Wide World of Sports.](https://reader036.fdocuments.in/reader036/viewer/2022062404/5517ea08550346d0568b48a9/html5/thumbnails/11.jpg)
Organized Participants
Controlled by groups or sanctioning bodies Amateurs Professionals
![Page 12: TASKS SPRING, 2011 The Wide Wide World of Sports.](https://reader036.fdocuments.in/reader036/viewer/2022062404/5517ea08550346d0568b48a9/html5/thumbnails/12.jpg)
Spectators
Observers of the sporting eventCorporate consumersMedia
![Page 13: TASKS SPRING, 2011 The Wide Wide World of Sports.](https://reader036.fdocuments.in/reader036/viewer/2022062404/5517ea08550346d0568b48a9/html5/thumbnails/13.jpg)
Sponsors
Pay to associate their names or products with a sporting event
Pay to put their names on uniforms and sports facilities
![Page 14: TASKS SPRING, 2011 The Wide Wide World of Sports.](https://reader036.fdocuments.in/reader036/viewer/2022062404/5517ea08550346d0568b48a9/html5/thumbnails/14.jpg)
Sports Marketing
The marketing of all sports products as well as other products through the use of sports
SEGMENTS OF THE SPORTS MARKETING SEGMENTS OF THE SPORTS MARKETING INDUSTRYINDUSTRY
Marketing of the sport eventMarketing sport goods and servicesMarketing other goods or services through
the use of sportMarketing of products to sports
![Page 15: TASKS SPRING, 2011 The Wide Wide World of Sports.](https://reader036.fdocuments.in/reader036/viewer/2022062404/5517ea08550346d0568b48a9/html5/thumbnails/15.jpg)
SPORTS MARKETING AFFECTS MILLIONS OF PEOPLE THROUGHOUT THE WORLD
•INCREASED ATTENDANCE•INCREASED MEDIA COVERAGE
Growth and Marketing of the Sports Industry go Hand in
Hand
![Page 16: TASKS SPRING, 2011 The Wide Wide World of Sports.](https://reader036.fdocuments.in/reader036/viewer/2022062404/5517ea08550346d0568b48a9/html5/thumbnails/16.jpg)
Sports Marketing is GOODGOOD For You
Employment opportunitiesHealth benefitsRecreational benefitsEntertainment
![Page 17: TASKS SPRING, 2011 The Wide Wide World of Sports.](https://reader036.fdocuments.in/reader036/viewer/2022062404/5517ea08550346d0568b48a9/html5/thumbnails/17.jpg)
Sports Marketing is Good for the Local Community
Significant impact on the economy Visitors spend money Create a need for more support facilities More jobs available
Impacts a city’s image May be good or bad
![Page 18: TASKS SPRING, 2011 The Wide Wide World of Sports.](https://reader036.fdocuments.in/reader036/viewer/2022062404/5517ea08550346d0568b48a9/html5/thumbnails/18.jpg)
Sports Marketing is Good for Society
A major industry that generates billions of dollars of revenue each year. Creates jobs that generate more
revenue
Increases opportunities for businesses in related industries
Snowballing effect trickles down to almost everyone.