Design for AdvertisingDeveloping, Producing and Evaluating

Initial ideas 

1) qWake Up-  Using the idea of both waking up and the natural disaster of an earthquake. (That being the theme of something bad happening if this is not purchased. Include an image of a bike in the air, jumping over the cracks in the ground from the earthquake.Have the ‘Up’ in the title raised to imply that the drink gives you that lift.(The Natural disaster aspect of the Drink may cause offense or be harmful viewing so there may have to be adjustments to the design)‘Breaking the bounds of Energy’ is an idea for a slogan as it can reflect both the bike’s parts (For the extreme sport aspect) and the cracks appearing in the ground. The idea of using a bike in the promotion side would be to appeal to males who are into extreme sports and need that extra boost of energy to see them improve their level and try to be at their best. 2) Improvise- This second idea is based upon a healthier alternative to the energy drinks and is targeting the nutritious, health conscious audience.The name is part of the idea that the drink is not the usual drink and it offers a slight alternative to what else is there in the market and is not pre planned that contains all the unhealthy sugars and content that one ‘normal’ energy drink contains, Something that is made through natural produce.The design of the can would be clean and slick with the colour Green featured to help enhance the natural aspect of the drink. The use of symbols on the can will also help bring this idea forward, such as a leaf of sorts.The name can help interact with the audience due it being fun, unordinary and peculiar. This therefore means that the demographic aimed towards would be females of a young age. 3) Limitless- This idea is based upon the idea of an energy drink designed towards top athletes and those who take part in very hard sports.The title can help bring the audience in from the start, the idea of consuming a product that gives you an endless supply of energy and your limits are whatever you want them to be. Therefore you being in control, which the energy drinks, are designed to be. Giving you that feeling that you for some reason have an edge by drinking that particular can. The design of the can will be bright and colourful to interact with the audience. The demographic will be those of both genders who aim to play sports to the best of their ability. This however will be of a younger age group to Idea 1.The promotion of this will be using people drinking the can and somehow it having a better affect than the other alternatives.  4) Limbo-

The idea of this name is that people who do not purchase it are to forever stay in the same place or not move on whereas people that drink the Can will then move to the afterlife or to a better place.This drink will be targeting the dark, hardcore music fans that are seen as aggressive and passionate towards their interests. It will be aimed more towards males but of a wide age range. Ages between 18 and 30 as the drink does not rule out certain generations. The can will be designed in a black shade with silver text written in a custom manner.  5) Life Line The idea behind this is that after consuming the product you are handed that extra boost you did not have and needed to perform your activity.  This is aimed towards the sports community and similar to that of Lucazade.It will not be gender specific however will be in relation to a younger audience. Having images of other athletes picking you up and offering you the beverage will promote the can.

Mind Maps

Here is a basic mind map on all the ideas surrounding the design for my can. It includes Names, Theme’s, target audiences, colours, the composition and aesthetical features on the designs and the purpose for the energy drinks in the idea process.

This looks to merge many of the ideas together and bring forth more inspiration to a final piece. Using this mind map can help me understand what the theme is and more importantly who the people it is aimed towards are and if they will purchase it.

Here above is a more detailed mind map into just one of the ideas I came up with. This has many of the aspects in the more general mind map, however goes into more depth to the target market and explores the theme of the name and brand that has been designed.

After considering all the ideas and theme’s I felt that this particular name was the one without any major flaws.

This was a unique idea that used both the idea of an earthquake and waking up. The mind map explores what extreme sports the audience view or take part in, to give me an idea where I can advertise the product.

Going into more depth helps me further understand the audience. Linking two ideas together of Natural disasters and extreme sports can help raise awareness and provide energy when needed.

Copy/Script development- qWake UP

Possible Slogan or Sub-headings

Ground breaking contentOff Balance training methodsTime to flyNeed a lift?Shaky footingMind the GapThat perfectly timed boost!Extra Energy for those Extreme MomentsA can a day keeps the boredom awayBring on the excitementWake up properly with a drink to cure the slowEnergy when you just can’t see a way outCan you imagine the consequences of not drinking it?We cure that Shattered feelingYou will definitely see the affects to it

Using a slogan that relates to the theme is a great way to bring the point across.

Not over complicating the text underneath the name is important as it could put the audience off.

Mentioning both the Energy you receive as well as natural disaster that could or will happen if you don’t purchase the drink is a great way of promotion.

Making the audience think that not drinking the product will lead to something disturbing happening almost makes them feel obliged to buy the energy drink.

The use of the word ‘Boredom’ is a good way of reflecting the theme and imagery used on the packaging. Also the way the slogans are used make the earthquake theme exciting and this ultimately has a positive impression on the drink itself.

Using the so called ‘natural disaster’ as a positive is somewhat controversial, however for this audience it is exactly what is needed to grab their attention.

These are young Males, who the majority are rebellious and have a strong interest on dangerous sports, these will feel that they can take on the challenge of the drink and jump over the obstacles.

This can be represented by a bike hopping over the cracks in the earth surface on the promotional piece.

A person will be failing at sporting activity and on the floor catching their breath. Then an alarm starts to ring, the camera starts to shake and a ‘qWake UP’ can falls from the sky.

They then take a drink and suddenly get a huge boost of energy which they then say ‘Perfect Timing’

With a voice over saying.. ‘qWake Up provides you with that extra boost of energy when you need it most. Having a can a day will defiantly keep the boredom away.

The person then sprints past the camera man and shouts.. ‘Bring on the Excitement’

Another idea would be of someone falling off their bike, having a hard time then a person giving them ‘life Line’ and they suddenly get back on the bike, starting going really fast then later skipping to a clip of them winning a race which is when they say.. ‘Life Line! I Needed that’

For ‘Limitless’ the script could involve a person climbing a building and then believing that they do not have the will power to carry on. Until a Limitless can falls from a window and they catch it. Which the voice over then says.. ‘Your Limits are the ones you set now’ Then the actor climbing has burst of energy and starts climbing right to the top.

The Actor will then get on top of the building and say.. ‘For Endless Energy doing those Extreme stunts you love, why not try ‘Limitless’.

Ideas for possible product names could be of shortening it to qWake or using the ‘q’ as a trademark or house style. It could even be used on advertising such as ‘q up for the drink now’. Using it as a symbol can a great way to get the brand across.

Names of drinks under the brand could be that of a set of natural disasters. With ‘Volcano’ being a red styled can that uses strawberries for example. Or Using a Tsunami to express that refreshing effect or relate it to the surfing extreme sport activity.

For Life Line, they could have an alterative ‘Life Line Light’ which can be very catchy if used in promotional stunts or Television ads.

This would be a less sugary type product that is an alterative for the less extreme sport lovers.

For Limitless there could be a set of different names under each product with still keeping the Limitless branding somewhere on the product. For example having ‘Believer’ as one name of a product by the brand. Then this would include a different flavour to others however still keeping the font and style the same even if the colour is altered.

Created through Photoshop, using the style and adjustment tools I created the two colour merge affect.

I first grabbed the ‘T’ tool to make the text, I later changed the font to ‘Silom’ to reflect the theme of Extremeness. This also relates to the targeted demographic of Young Males due to its bold nature.

The next stage of development was to use puppet warp and create my own custom font. This was so it would relate to the target audience and be much more unique.

Having a more exciting font can reflect the theme and who it is trying to get it across to.Having the ‘UP’ raised higher is implying that the drink brings you from the depths of despair and gives you that lift which you desired.

Using a custom font can also help tie in with a slogan that both match the theme in hand of an extreme and aggressive way of advertising to correspond with the audience who are believed to play in such dangerous sports or activities.

For all the high sporting energy drinks I will need to use a clear and bold approach for the font. This is so the audience will understand what the drink is trying to get across, using a loud style helps interact with their interests, of extreme sports and unusual types of music.

The colours used for the sports drinks will be of dark shades. Keeping the drink in relation to the audience is important. As the target audience are Males, they are less interested in look and more into the content of the drink and what it can do to their performance in sports.

The colour of the fonts will be having two colours merged to show some individuality in the brand. This as well as the unique styled custom font that will be made will help entice the potential buyer.

Font/Colour Scheme development

LimitlessLimitlessLimitlessLimitless

This colour will be suitable to the target audience as it is not too loud, however will bring the title name out more.

Using a custom font for qWake UP will help get the theme across to the audience.

The 3rd Font here is the better out of the set due to its relation to the sporting theme and that of runners. It has a much softer yet polished look to it.

Having a pattern or mix of colours on the branding of the packaging can be a great way to use a house style without the need for unnecessary shapes.

Having dark packaging may prevent the name from being seen as clearly. With the use of a flame or something in relation to danger it can help bring the idea through to the audience.

qWake (Silom)

qWake (Thonburi)

qWake (Impact)

qWake (Lithos pro regular)

Out of all the many fonts I experimented with I found these four to be ones I will consider using in the design process of the unit.

They are all different, however share many similarities such has who they can be aimed towards.

I like the third font called impact as it does exactly what it is called, and for a target market of young males I believe that could work well, as it is bold, in your face and aggressive.

The first font has similar aspects from impact, however it has a more polished look to it and could make the name stand out among some very large imagery.

The last font explored here is all in capital letters. This can be a good way to express the drink as it is loud, very clear and has a dangerous feel to it.

However, this does not let me use the ‘q’ which is considered as my house style so it may not be the right font to use.

Possible Imagery and colours

Images I will consider using are that of natural disasters or those which are related to danger so they relate to the theme and target demographic of young males from the age of 18 to 23.

Possible colours that could be used are that of which are associated with danger.

Colours such as Red, Yellow or orange so they can reflect the ideas that are explored with in the imagery on he cover.

The use of a flame or some natural disaster such as an earthquake can make the buyer feel as if they are almost forced to purchase the drink as they do not want anything stopping them from fulfilling the best of their ability in a sporting activity.

The font colour will have to match the shade of the can so if I was to choose a black and orange styled design, the font would have to be orange or red to suggest the same theme and that of danger.The idea of extreme sports can relate a drink such as this.

Product packaging development

Here is the original idea concerning the design of the can and more particularly the compositional features of the name and imagery used.

I have taken one of my initial ideas and experimented by placing the name on a basic can template.

However, I decided that the Name ‘qWake UP’ was too long for a can and may put customers off. I found that the name could be shortened and still keep the same identity.

Using the ‘q’ in such a large size can help provide that idea of waking you up and also, giving you a lift.

Here I have developed further on the can design and decided to import a sourced image.

The idea behind this was to try go back to the idea of giving you a lift and this can imply that it is fueling you up when you need it most.

Due to the audience being that of a young male demographic, this idea of danger and a quick source of energy will relate to them and they will be more likely to purchase it.

Having the Image warped helps enhance the idea further. The top left of the image being curved higher gives the impression of something unusual and again, a lift. All psychologically telling you that buying this drink will make you feel energised.

On this design I decided to focus on the ‘q’ in much more detail. Dropping it down was the first idea to make it look as if the letter itself was creating that hole, therefore implying it is waking you up by using extreme ways. Extreme advertising to reflect the extreme sports the target market take part in.

The change in shape on the ‘q’ was created by going through the Edit tool bar on the top of a Photoshop document, going into transform and warp.

I then chose the ‘Squeeze’ option on the letter. This is so it creates the impression that the drink is taking giving you every last drop of energy.

I have also used the ‘Levels’ tool to help bring the colour out of the image more. This is to entice the audience as they are seeing more shades and it looks more aseptically pleasing

In this design I wanted to try and portray a more sporty can.

Using the wave type style of the image at the top can help give the audience the impression that it is indeed what they are looking for.

The sporting aspect is shown in the name as well with the use of the wave type tool which is found under the warp and free transform tools.

Having all the text and imagery moving gives the audience and potential buyer the impression that it could get them moving and give them that energy needed for their sporting activity.

Raising ‘Wake’ up higher is important so it stays in line with the ‘q’ and is it vital the audience reads the drink in one word to gather the same understanding.

Having the image higher up helps remove unwanted white space that appeared before.

In this design I wanted to incorporate two aspects of danger and what is associated with the natural side of the world.

This can help relate to the audience due to the fear factor which they face in the sports they take part in.

The use of the fire not only helps fill in the white space that was there, but it also gives more detail to the can as well as making the name stand out more.

In relation to the name, the colour code has been changed to match its surroundings. If this was to be part of a final design the other cans that would be made as part of the theme will change and vary in colour, however the positioning will remain the same as will the font of ‘Silom’

Here I have started to explore different orientation. I have attempted to use the name on a landscape angle.

Using an unusual style text position can help relate to the surreal themes.

I Have also experimented by moving the elements of imagery. Swapping the Flame to the left and covering the letter ‘q’ can be a good way to show the shades together.

However, I believe that having a portrait can styled text will work better due to the name being much more clear and does not make the young audience think too much about the energy drink.

I do feel that the angle adds something different to the design, however I feel that there is too much colour at one side of the design and there needs to be an equal amount on each side, therefore the text should be going from left to right.

*Not to Size*The idea of this basic flat plan is to show what exactly the can will contain on it.

The size will be of a small nature, similar size to a regular Coke can.

The collar and rear of the can will both be black. This is to keep in relation to the dark shades the design already has.

The front will contain the image that has a slight tilt to it, rising higher at one side of the can.

The Nutritional Information aspect will have the required numbers, however will try to keep it clear and concise to keep it relating to the target audience. The back of the can will be similar to the front, using the title and fonts in the same position. A slogan will also be used. (In the same font)

I have decided to go for a more simplistic yet more relevant to the theme I want to get across to the audience.

Using a stylised can such as that can be very visually pleasing to the buyer.

This was created by selecting an image, importing it and then warping it over the template of the can.

The warping tool was used again from the last design, however using it all over the can rather than a small section and the actual plain texture rather than an image.

This look much more like an energy can you could see as it keeps to one style.

The text to go the can will be of a similar colour to it but still keeping the same font as what will be in the advert.

On the previous slide I used a slogan that I came up with in the idea generation stage for the script and text that could feature on the product.

I believe that due to its simplicity it will interact more with the target audience, rather than something witty.

The ‘Lift’ aspect is a theme running throughout the design and unit. The ‘Lift’ of energy you will receive.

The previous slide is a flat plan of a possible design I could make during the design process.

The use of the two colours, Orange and Black only go further to explain who the drink is aimed at. The orange as well as the fire help enhance the idea of danger, with the earthquake representing the name as well as implying that sort of disaster will happen if you do not purchase the drink.

The slogan relate to this image and that of, if you consume the energy drink, you will ‘qWake Up’ and be given a lift, out of the natural disaster and given that extra sense of power and achievement ahead of others.

Task 6: Advert Development

Here I have taken a sourced image, I imported it into Photoshop through the Place tool found in ‘File’.

I have used this image as it best explains what I want to get across to the audience and how I want the energy drink to be portrayed.

Here I have taken a small screen Shot of the adding text process.

I used the ‘T’ to first get the tool on the image.

I then started typing the slogan I came up with in the pre production process, and then later changed the font to the same house style as the can (Silom)

Later I then decided where to position it. After the text was chosen I wanted to incorporate the can itself. Using it underneath the the man jumping implies that this can is here to give you that extra push should you need it in order to reach your goal

Here I have taken further screen shots of the post production techniques I am doing during this part of the unit.

I used both the Levels and Saturation adjustment tools in order to manipulate the colour and shade of the image.

After importing the image, it was not bringing the best colour out of the piece and in specific parts as well.

For example, the added artificial light located near the can is important as it is drawing attention to it.

Even though it has been altered to a low opacity, it is still a main part of the advert.

The Levels are controlled by pressing The shift key and ‘L’ whereas the Saturation can be accessed by the shift key and ‘U’

Here I have used the Warp tool to change the size of the image. This tool is created by selecting the main layer (Shift and T) then using the first tool on the left where the arrow is.

This helped me enhance the energy drink underneath.Moving the cliff downwards gives more room for the drinkto be seen.

After the Warping has finished and you have stoppeddragging the corners then you select the ‘Tick’ tooljust to the right of the warp one.

The purpose of the effect on this piece is that it helps give the impression that the person is now getting the required speed to make the jump over.

This as well as the Slogan helps make the point clear.

I feel this design is thinking too much of he theme for the design of the background and after ding more research I feel having a more simplistic background image can bring the energy drink out better.

I feel that having an image of a person jumping and the slogan as well suggesting the same it may be very forceful to the audience and ultimately out them off.

I liked the idea of warping the images to make them more surreal and unique, however finding an image that is in more relation to the theme can be better, something that is associated with both Earthquakes and giving you a lift but in a more subtle manner so it is psychologically inserted to the viewer.

I feel as the target audience prefer a much darker shade, the colours used may not have been appropriate to who the product as aimed at.

Looking though many Extreme sport adverts, I found out that all the drinks focused on the colour rather than the content itself.

Having a simplistic font and background may be seen as a boring and less exciting but perhaps the target audience is more interested in what it can give them.

Another idea for the Advert is that of using a background which relates to the theme and audience who is is aimed towards.

As it is the first idea of the development stage it does not have the full content such as web links or social media sites.

The font is the same on the packaging, however it has been made slightly lighter to blend in with the low opacity on the can template.

I prefer this background as there is less happening and makes the can stand out more due to its sheer size and positioning.

To bring the colour out of the can I wanted to use some natural aspect to relate to the brand name.

Also, instead of having a slogan that suggests the lift you receive I feel having the background image in outer space can provide that in a more subtle way.

The use of the new slogan is to suggest that the drink gives you a feeling that you can jump as high as you want and there is no limit to how far you set yourself.

To create the extra brightness on the can I used the contrast tool found on the right hand side of the Photoshop document.

This was found just above the layer sections. The idea behind this was to just enhance the product even more.

As it this is just a first draft it is just the imagery and slogan I wanted to focuses on and later developing upon it.

I like how the background of the advert shares the same theme as the product and that of an extreme style.

The target audience will be enticed by this due to the loud manner, this is an exciting advert that makes you want to buy the drink.

To develop this advert rather than the other design I would add some text to the bottom right including both Twitter and Facebook due to the age range targeted being of that demographic.

Here I have developed further to the idea, I have decided on the background now, however I felt that alterations were needed for both the slogan and how it was portrayed.

I wanted to include the name in the advert but through the slogan rather than take up more space on A3 promotional sheet.

Incorporating it into the slogan now gives the reader the name of the brand as well as what it can offer you.

Using the ‘twist’ tool after selecting the text was a good way to show the slogan off more than what is was doing.

The advert was trying to get an exciting and vibrant brand across and plain orderly text was not showing that off enough, so tilting the text makes the drink look very intriguing now.

The audience is that of young males who play extreme sports and I feel that this ad does target those, if not by the slogan then the imagery used.

The use of the social networking sites being added to the bottom right now starts to put the advert in place and is shaping into a good way of promoting the energy drink.

The image itself was chosen well because the light is spread out in one section of the piece so I was able to place place the energy drink and name of the can under the bright shade.

Using the name in the title helps me place it over the product so it can be easily acknowledged.

The can will be developed upon for later designs. I feel that the composition of the can was good due to being large enough to notice as well as not taking the attention away from the slogan.

The use of the opacity tool helps bring the light through the can better and will be considered when the final product is placed in at a later time.

The font colour was chosen to stay along the lines of the theme and shades chosen on the can itself.

Having lighter tones again helps keep the piece together with the colour overlay supporting it to make sure it is still readable.

I have changed to font to Comic Sans MS. This is because I felt that it suits the tone of the piece better and blends in well.

I also kept a slight tilt to the text but decided to alter it as it needs to be read still.

I imported the image again to make it better without any poor resolution. I then held the shift key whilst enlarging to retain the correct proportions.

Using a more flat style to the slogan provided a sense of professionalism as well as giving the quirky edge that appealed to the specific demographic aimed towards.

Inspiration

This swerve at the bottom from Coke is what inspired me to add something a little more creative to the advert, especially working with darker backgrounds.

I also liked the minimal text and the idea that less is more applies here. The required content is included but the lack of any additional text is what I want to reflect in the product and hopefully the target audience will relate to.

The buyer wants a drink that will give them the required energy to see them complete a sporting activity at a high standard.Having just enough energy in the drink

can be seen with having just enough text in the advert, or just enough in the product itself.

They are designed to let the audience know that no added preservatives are included.

The use of the orange text on the dark background was something I felt worked to help show the product.

Here I have been adding the finishing touches to the design, that of using the ruler lines provided which can be found at the top and side of a Photoshop document.

This helps me adjust the text so that it is of a professional standard.

In relation to adjusting, I split the slogan up into two sections.

This as so it can be easier to identify the product, having it in a different font and size. And also so it helps fill the white space on the right hand side of the image.

Using similar colours for all the text but having a hierarchy in the size can help the viewer understand which parts are the main and most important and which are less so.

Task 6: Final Advert

Here is the final advert where I have placed the actual product in the position where it had a template.

The light does not work as well coming through the can now as I wanted to keep the opacity relatively at full strength.

This was to not false advertise and make the can look any different to what is is on the shelf when selling.

Having it in its same shade can help the buyers recignise what they have seen from the advert.

I have added further Hue changes to the colour as I felt it was too yellow.

Keeping it within the shades of the text colours was a better way to present the piece.

It is important to have the actual drink in as the font has changed and there needs to be an identity that is made clear. Using the Silom font in the product is the best way of doing so, not the Helvetica slogan.

Task 6: Advert Evaluation

Technical qualities my work possesses is that of a good use and understanding of Photoshop and its tools, such as warp adjustment. The work also has shown the clear use of the Levels and Saturation to help enhance the colour out of a specific image.

The warping of the can’s layering was very detailed as I wanted to create something unusual that met both the target audience and what theme I was trying to produce for.

Using Command T, and selecting warp to move what was a rectangular image into something that merged in the can was a good way to show creativity In the advert.

Then using the Rotoscoping tool to round off any unwanted image was a good way to smooth it off and make it look that more professional.

The use of the Title can be seen as a technical aspect to the product due to choosing, adjusting and then later retaining it as a house style. There was many stages of development to the slogan and the font size, not to mention the colour or shade that was to be used.

Splitting the slogan up into two sections and placing the Name ‘qWake’ in a slightly raised position using the Command T and rotating tool above was a better way to get the product across. This was as I stared to realise my intentions and who it was aimed towards as an energy drink. The Young Male market needs to be excited and driven to buy the product. Having bright colours can help to entice them.

By adding extra saturation to the can after I reduced the opacity I believed was a good way to bring more attention to the drink. Using such an exciting colour can help suggest that is what the drink can bring you if consume it. Energy that can help you go for hours in your sport.

Aesthetical qualities that my can holds are that of being very colourful and vibrant. This can only attract more of the targeted demographic.

The use of the colour was executed well due to keeping similar shades throughout the text on the advert as well as being similar to the can itself, this all on a dark background helped it all stand out that much better.

The colour was altered with importance such was the size. Using a brighter shade for the name ‘qWake’ helped show the viewer what exactly the drink was. The next piece of text was the remainder of the slogan, up to the excitement’ this was in a more darker colour to again suggest its importance to the advert but being large helped show where exactly it ranked.

The social media links at the rear of the advert were in small as they are not something that needs to be enlarged, they are something to help the reader once they have decided they like what they are viewing and may consider purchasing it.

The slogan itself was developed upon throughout the pre production and production stage itself. It was later decided tat incorporating the name in the text could be better to show the viewer what the drink is in terms of an energy drink. With the background supporting the waking up feeling.

Opportunities to develop further would involve researching energy drink adverts in more detail to receive a better understanding of what a good promotional image has in it. I would then if I had more time, take part in a focus group or discussion between peers about what works for the product in terms of colours, slogans and names.

I would also consider making a small draft of what the product will look like and taking it to one of the targeted people the drink is aimed at to see if it appeals to them, if not I will find out why and alter to something which is more appealing.

In terms of production I believe I could have chosen the advert background image quicker to help give me more time in producing the text and deciding where everything will be placed.

I would also have liked to develop upon the text more, as I feel I could have made something much more exciting to reflect the drink and who it is aimed towards.

I would also have liked to explore much more positions for the can itself and maybe consider placing it in and the advert in a more vertical position.

I feel my final piece is fit for purpose. This is due to not only producing something that has met the brief and theme I set myself, but contains aspects that relate to who I am aiming the energy drink towards which can be considered as a success.

These aspects such as the imagery. The use of a picture that is beyond earth helps relate to those extreme sport athletes who like such adventures and heights for the sheer thrill.

Bright Drinks have asked our company to both look into the market and develop and specific strategy to promote the energy drink they want to produce.

I feel that enough research was taken to get a good grasp on what appeals to the target audience and what promotional ways you can help retain interest in that product with such great competition and lack of market share to get, with such high brands already having large amounts of it.

‘You will decide on the target market, get to name the product and create the first advertising campaign’

I feel I have created all these to a high level. The target market was researched upon and I felt aiming towards young males was the best way to go about doing so with them being the highest consumers of energy drinks in the UK.

Also, basing the product on extreme sports was a good and reliable path to take due to there already being success with such drinks. The name I felt helped bring out the theme better than any others would. The use of ‘qWake’ shows a creative side that relates to the young audience.

Using the Wake up aspect as well as a natural disaster can bring out that ‘Aggressive, fearless’ target market. The advert was to correspond with all the ideas leading up to it and it did exactly that as well as merging them in together well.

The name being placed above the drink straight away suggested what the drink was called. Then the use of the background helped suggest who it was aimed towards. The colours used helped bring out the main important aspects and therefore gave the product that extra added ‘Energy’ with the specific colours.

The slogan reflects the background and theme. In terms of background, the waking up aspect and the theme, the ‘excitement’ side to it. ,

The areas of planning and development hat I believe worked well would be that of the research side. Looking into energy drinks in pre production was a good experience as it helped me get a better understanding of what Bright Drinks are after for a energy drink.

I got the knowledge of the market, how fiercely competitive it is as well understanding how to promote the product, less being more.

This planning stage is considered to have gone well due to playing such an important part to the finished product. Without looking at previous work I would not have got the inspiration to do many of the aspects I did.

Such as Coke and their branding strip near the bottom of the advert. As I know I did not produce anything of that style on my advert I like to think that the wave effect was an inspiration to the text I had on the piece. Before researching and developing I settled for a font and position.

After looking at work such as this It clicked that in order to appeal to the audience, especially a young age range, theadvert needs to be exciting. So even just a slightly titled Text can help interact with the demographic.

Development that worked well I feel was the background of the adverts' design.I began with an image of a person jumping (Slide 24) from one cliff to another.

However I felt that there was a lot happening in the image and when comparing to adverts out there already I realised that I needed something with the same idea and theme but more subtle.

The idea behind this first background image was that I had placed the can underneath the person jumping to create the impression that it gives him the lift to get to where he wants to get.

The development of this was seen as I took the low opacity can and incorporated It in my next idea. This time using the sun behind and added light through Hue/Saturation to make the can more obvious as before it could not be seen as clearly without making the piece look odd.

I felt that using a better slogan with something more specific to the the target audience rather than the general energy drink market would make the brand more unique. In my first design, I used one of my many slogan ideas of ‘Need a Lift?’ this I felt worked to the imagery I had used at the time, but perhaps looking back that does not bring the best out of the theme and not related to the audience in hand.

The next idea I produced included the slogan ‘qWake up to the excitement’ this was not only more lengthy, but it provided a much more unique brand and something that stood out rather than the last slogan.

Using the brand in the slogan was something that was not used often when I looked into the adverts, however this time I felt that using it could not only make the advert more spacious but it would give the reader the exact information they need.

Areas of planning and development that could have had more work done to them would be that of the colour and font selection.

I feel that experimenting further with what I could use in the production stage would have left me with more time in the adjusting of the composition rather than finding a suitable size or colour for the text.

I also feel that I could have done more to show development of how I got to the theme in the first place, for example shown research of adverts in that specific segment within the energy drinks, that of extreme sports.

From that I could have possibly taken further ideas which could have improved the quality of the piece. This would have gone one step further to make sure that the brand and energy drink is suitable for who it is aimed towards

The planning of colours. If I had spent more time understanding the shades and which go with each other and which don’t the production process could have been more efficient.

Instead I spent a large portion of the hours given choosing which colours represented the theme the best and how the shades would stand when compared next to a black background.

The previous slide suggested looking into more specific energy drinks aimed at the same audience in order to improve the work.

Here is one of many red bull advertisements for their energy drink aimed towards extreme sport athletes.

This simplicity is what helps give the impression of who it is aimed towards.

Using a gender specific colour and a male holding the drink can imply who it is aimed towards without actually saying it in the text.

This is what I tried to create in my design with the use of the Name, slogan and imagery.

The two colours used reflect that of the can and provide a polished look to the advert. Again, this is something that has been reflected in my piece however could have been made more clear with the use of a bigger font size.

I could have taken inspiration in the position of the can. Being in the centre without anything surrounding it suggests that it is of great importance and that can alone provides everything you need, hence the slogan there of the ‘only shot that gives you wings.

Before I chose my background image this particular one for glow inspired me to choose the one I did.

I was after imagery that reflected what I wanted to get across to the target audience.

The aspects I liked best out of this was the colour, the sharpness of orange around the can makes it stand out so much more and gives it that presence.

Using bright font colours as I have helps the reader to see text when over a dark image.

Using little text in relation to the image provides that clean sharp and professional look to it.The similarities between the two are that of having the energy drink the main focus with the text in small orange font.

The enhanced colour on the can helps it stand out from the dark imagery. Using an image that is related to the demographic can only appeal them more to the drink.

However, where I feel I have differed to the ‘Glow’ advert would be that I wanted to make the brand very clear and who it was by.

Using that can make sure the viewer does not forget it.

I believe my development stages had a huge effect on the result of the final advert. This is due to being able to explore and find new ways to present the work and without trial and error the work that I have created now would not have been as successful.

Experimenting with different layouts, colours, fonts and orientation can help you improve as I did. I was able to use many aspects from each stage of the production process and this can help show the development throughout the work.

Without this development you cannot support your ideas and have a strong reasoning on why you chose a certain colour or font. As I tried multiple fonts from custom and creating my own to the quirky and then the simple yet effective style.

I believe going through the development stage has made the work stronger. However, I feel that there was possibly too much time spent on the pre production and development of the product.

This is due to having a very small period in the design of the final piece. As it was incorporating the ideas I had been thinking and designing it sped up the process, however I felt to make the work more aseptically pleasing it would have needed some extra experimentation with every aspect on one page.

Task 7: Product DevelopmentStage one of the developing process was to import the image into Photoshop as its original size.

I then needed to mark out the spaces between the text and what was to be cut off when applying the piece to the can.

Leaving the right amount of space was vital as the text could be cut off.

The experimental side of the text was next and finding out which colour went with the background.I decided to use white text as it stood out best and could work well as the text on the front was going to be of the same shade.

The title was next to sort, in pre production the font ‘Silom’ was looked at as the final choice and I kept the same one. This was keep some consistency. The advert did not contain the same font style as it was decided that it was not clear enough for what that was trying to get across. For can packaging it is appropriate.

The ‘Energy’ in green underneath is to make sure the energy drink aspect is noticeable.

The colour was chosen to make it stand out but not in the expense of the title. Which is why the opacity and size was decreased.

Adding the correct text in the content of the drink was important as it needs to look professional.

This goes with the barcode also, using that located near the rear of the can makes it look very realistic and something you would see on the shelf.

Including text on the back of the can was important but also on the front. The use of the ‘200Ml’ is something of a must when producing a product. Making sure you say how much it actually contains.

The text was all brought down underneath the name to again show importance. Using the rulers provided on the side I was able to located the middle and make sure all the text was correctly in position.

After the flat plan of the can was correctly in place, it was time to layer it over the energy drink template.

After saving the piece under a JPEG file I then opened it up through the ‘file’ and ‘place’ sections of the software.

I then placed the image I had over the can. I then rasterised the before using the Polygon tool to trace over the piece and cut away unneeded imagery.

I did this twice to produce the front and back of what the can will look like.

In order to make the can look more metallic I selected the ‘multiply’ tool found above the layers on the right hand side.

This blended the images together and made it look much more like a can.

I then turned the opacity down on the image due to standing out too much.

Developing the idea and creating a ‘Zero Sugar’ product.

First I removed any traces of sugar in the content at the back.

I then focused on the text and its colour.

Using text of the more formal style rather than part of the ‘Silom’ name helps create the impression that is part of the same brand but a new version.

Using a different colour for the background enhances the idea of being a new product but still part of the same brand.

Using the same fonts and positioning is what keeps the can looking as if it is part of the same brand.

Using the same text but only adding the required information for the product is what helps make it noticeable like the other original.

Here are the editions of the cans. You can see that they are simplistic yet effective.

The target audience targeted at would want to consume the product due to its unusual look. The use of the different texture for the full can reflects who it is trying to sell towards.

Using something as simple as this with the minimal text is what the young males who play extreme sports are after. Something that offers them energy when they need it the most.

Having another variety made helps show that the brand is willing to reach out to all of that demographic and have something for everyone.

Zero Sugar- qWake

I wanted to produce an alternative version to the original flavour. This was so I could expand the brand across the audience I have aimed towards.

Using a sugar free product can entice the extreme sport athletes that do not wish to take in the extra 27 grams that one can contains.

Providing a variety of choices for the audience is what makes many companies successful as they are developing upon one idea and keeping the product name fresh.

Here on the right I have chosen one of both ‘multiply’ and one of ‘Overlay’. It is clear that overlay brings the can idea forward much more.

To make the text stand out further however, I would increase the opacity on the ‘Energy’ piece of text, plus insert a thicker stroke to make all the text stand out.

Creating a competition for the Special edition can was included in this design because it needed something to both attract customers to this specific can but the right audience they aim towards.

So the use of the ‘Formula one tickets’ was a good way to entice the buyer.

Also on the left hand side, the inclusion of both the Recycle logo and contact information makes the can look that much more believable and something that could be sold.

Having the competition in white text was important so it would reflect the other text and create a good symmetrical balance.

Having too many colours or font sizes may scare the buyer off as it will not appeal to their taste.

Here I am experimenting with a longer type can for the special edition version of the energy drink brand.

I have used the template provided and used the same information as I did previously.

I order to make the guidelines visible such as the collar of the template I had to reduce the opacity of the background style chosen.

This experiment is being created to explore what the features would look like on a larger can, this is due to some feedback explaining that the previous can had squashed text and lacked space.

Having a much larger can but remaining the same details and features can help enhance that idea of a ‘special edition’ this is due to giving the customer extra and making it ‘special’.

Here I have produced some experiments to the larger ‘Special edition’ version of the brand qWake.

In this I have experimented using a much brighter font, spread out further across the can and using the multiply instead of the overlay to retain the dark effect.

This is very much suitable to the target audience of young males who enjoy extreme activities.

The colours and imagery used look very much like that of the monster cans. Not only the shape of the can but the overall darkness theme suggests that a Male would consume this over a female.

In the second stage of the experiment I used less text and tried moving the name more centrally to be easier to read.

The colour was altered in the special edition version to show the difference to the original.

Here I have experimented with both the multiply and overlay tools for the different varieties of the qWake drink.

For the Special edition I have used the overlay tool and it brings the metallic look out so much better, however with the multiply you can see the text more clearly.

The different colours were created by going through the Hue/Saturation tool (Command ‘U’) and adjusting them accordingly.

The saturation was altered to make the colour of the can vary to the original version.

By retaining the font and its position the change of colour did not alter anything.

Below shows the front and back of the can. From this you can start to see that it is aimed at a younger audience and that of a male demographic.

Task 7: Packaging Evaluation

The technical qualities of the work are that of the use of specific Photoshop tools. In relation to the final design on the can I would say the technical aspects that hold a great value would be that of the Opacity, Multiply, overlay and Rotoscope tools.

On their own merit very simplistic tools however when using them all together to a level it creates a good effect.

After designing the can and placing it over the can template, it was important to retain the correct size, so adjusting the opacity to a level where the lower layer was seen was a must.

Using the multiply tool which was found above the layers helped enhance the idea of the metallic aspect. This tool also helped seeing the layer underneath so the Rotoscoping of the can would be easier and look much more professional.

The Rotoscoping is considered to be a technical quality to this specific unit due to its importance on the overall look on the piece.

The aesthetical qualities of the design would be that of the imagery used on the can. In Energy drink terms, no one had their own personalised can, by that meaning in the research I found no cans were looking like the name of the brand and theme all in one.

I saw Red Bull and how they incorporated the Bull in the logo. I then looked into Monster who had the Huge ‘M’ on the drinks, so I decided that for the house style in this particular design, using the background can help retain a sense of originality in the work.

This was the thinking behind the font also, I consider the font chosen for the ‘qWake’ name to be aesthetical pleasing. This is due to being eye catching and relevant to the audience it is aimed towards.

The font ‘Silom’ was chosen in the pre production stage as this was the best at interacting with the audience. Using a much more exciting type of text can bring forward that idea of youth and its importance to the brand.

The black shade blends well with the dark theme and that of an extreme nature.

The colours used are part of the qualities in this unit. All the main text on the front of the can has been chosen to stand out but not take anything away from the theme, therefore all of a dark shade to suggest the male market again.The use of the different fonts and colours on the can was created to a high level. This is because it can show importance not just through its size but with the decreased brightness.

For example the green ‘Energy’ being taken to an opacity of 73. This is so the brand name of qWake is seen as the most important, hence its bigger font size.

The font for the name was different to the font for the text in white that explains the can because the name is meant to be of a theme that relates to a younger audience whereas the text is important and needs to be read.

The content of the can was in white and in a much more formal text in order to be read clearly. The white contrasted with the dark background imagery and stood out much more than any other shade.

To further develop my work I could have spent more time researching energy drinks, their slogans, colours and images' used. This would have helped me produce a much more professional and very pleasing to look at piece of work.

As I feel my work is up to a certain standard this is not an aspect I feel was in desperate need for change, however a greater use of the market to look at similar cans would have made the preparation into the final can design easier to deal with.

My can was aimed towards a younger audience, that of who take part in extreme sports on a regular basis.

Therefore the thinking behind the look of the can was to make it look dark, colourless and something that you would not usually find on the shelf in a store.

When looking at Lucazade, Mountain Due and Red Bull, these target males in the same demographic however use colour to grab attention.

This can was aiming towards a niche market of those aggressive, rebellious young males who want to perform at their best and feel drinking a can of energy will provide this.

This was the reasoning behind the lack of colour. However, looking back and suggesting further development, I believe an experimental stage of colourful cans could have been useful even to just rule out that possibility.

As Red Bull already have such a great portion of market share I wanted this can to take many aspects from their previous work but to differentiate and become a much more unique brand.

The lack of colour and imagery was somewhat of a gamble as the audience may not be attracted to the can, however the thought behind the idea was to bring the brand forward by using the theme itself, of danger and darkness. Using bright colours would not tie in with the rest of the brand.

I believe the final pieces are fit for purpose. This is due to meeting all that was asked for from ‘Bright drinks’ client and their brief set.

The can includes the correct content and all that is needed for a energy drink. The design of it can be seen as very simplistic but this is due to wanting to reach out to a certain demographic not that of a unfinished product or lack of planning.

Enough research was taken to understand what a can should look like when aiming towards a audience of a young nature.

The use of both the background imagery and font helps suggest who the drink is aimed for and with the added text at the bottom of the front side only enhances this idea.

‘qWake, designed for those who need energy in extreme adventures’ This idea of ‘extreme adventures’ almost single handedly shows the intentions of the drink.

This description is different to that of the one seen on the advert. This was to make sure the theme came across to the viewer whereas the advert was to build on the cans theme.

Bright drinks was not sure on where to take the energy drink and who to aim towards, so the theme created provides them one to expand from, a niche product that can, if advertised well target a large section of the UK’s young males an possibly move worldwide like Red Bull.

The designs are fit for purpose, they meet the criteria, they are suitable for the targeted audience and and within all the guidelines of the ASA Rules for advertising.

The areas of planning and development that worked well was the selection of the font and colours used.

The screen shots to show the process can be very helpful in understanding how difficult it is to select an appropriate shade for the can and one that pleases the audience.

The planning side was very detailed in preparing for the final design. Multiple varieties of the can were made including different orientations, sizes and colours.

The can had originally started to be in a orange font with a black background. The use of fire was also an idea. Before that the idea generation brought up a can with both fire and an earthquake on the can. (Slide 19)

Compared to the design now you can see the development, such as the font remaining the same and also the earthquake theme incorporated in the can.

This came at a cost to the fire design, the use of the bigger ‘q’ and the size of the can. It had began with a larger and thinner size similar to that of the ‘Rockstar’ energy drink, now however it is similar to that of the ordinary coke can.

The trial and error side of the planning I would say worked the best due to helping me get to a final piece that met all that was asked from the client.

The use of planning was important in this particular unit due to progression being vital in being able to show how the product has come about, hence the screenshots taken throughout.

The planning in this project I found helped me a lot in understanding what can I was making, who it was aimed towards and how I would go about created something that would appeal to them.

Looking through different fonts and colours on similar cans already on the market gave me a better grasp on the brand I was to be making.

The planning and designing of the mind maps I found to be of a great help in finding the theme and what was to be included in both the can and the advert for it. For example, the background for the can originated from one line that suggested imagery used and incorporating the theme.

Areas of planning and development that could have been experimented with was that of producing different styles to the final product.

Once I chose the earthquake imagery for the can, I could have spent time producing a set of different designs that included the brand name. This would have helped give the development aspect a little more depth to it and show that this task met the brief given.

In relation to the planning stage on the final can, using a variety of colours and fonts and perhaps another mood board to bring ideas together could have helped in selecting the design.

Asking for peer feedback was another option that could have given the work a boost if more time was given to produce the cans again.

I feel the development stage had a great influence on the final product because without experimenting with certain colours or fonts I would not have created a design that I am happy meets what was wanted and that is something the demographic would consume.

More specifically the development of the text. Using a larger ‘Q’ for the brand name is something that could have been used in the future should the can have success and it would have been a house style that was recognised such as the ‘M; in the monster cans.

The use of the text colour was also good to experiment with due to orange not being a popular male shade. The text for the slogan was something I felt was in need to develop. The use of original ‘Need a Lift?’ slogan for me did not work as it was not specific to the can and more of a generic term to the energy given from the product.

I also felt that it was a little cliché, the next side to that development was the ‘Bring on the excitement’ slogan, this I believe was stronger due to being in more relation to the theme of extreme sports, however that did not go well with the name.

He use of ‘qWake up to the excitement’ worked well in my opinion as it was more warm and felt connected to the brand. It merged well with the can design. This text for the final slogan was also developed upon and decided that ‘qWake’ as to the separate to the rest of the text and above the can on the advert.

Areas from this aspect I feel could have been taken further was the experimenting with different slogans. Researching multiple brands and what they used for the text on the products and how they placed them on the product.

Development of the product

Here is a timeline to show how the product has progressed within the few weeks of planning and production.

You can see that the colour, style and size has changed but the name remains the same and as does the theme.

Comparing the final designs

Here I believe the ‘All city’ energy drink cans are similar in the approach to the brand that I have created.

Not only do both target a younger, rebellious age group but they use the theme in both the font and background imagery to interact with the buyer.

In the qWake brand, the earthquake patterns have been used to decorate the can and make it more suitable to the audience and the font is used to imply the dark nature of the drink.

The All city designs are made of graffiti to again, interact with the audience and make them feel as if the drink understands them

The cans have different approaches to bring the idea through such as the colour and brightness of the designs, however they both aim an audience that take part in extreme activities

In comparison to Red Bull, the design does not share many similarities, however I took inspiration from the Zero sugar edition of their drink.

This was because I wanted to have multiple varieties of the can to make sure all of the people in target audience are pleased.

This zero sugar aspect can appeal to those who enjoy the extreme sports and the energy these products can give them but are also health conscious and want to reduce the sugar and fat intake.

I also incorporated the colour change when making another variety of can.

I made sure that the font, size and imagery was the same when altering the shade of the can. This version of Red Bull has made the colours less vibrant to show some change to the original, however they still kept the main compositional features such as the Red Bull logo being in the middle and the areas of blue and white.

The special edition can was produced to give the buyer an incentive to consume the product.

Having a competition that relates to their interests can be a good way to make sales within the targeted demographic.

The competition of ‘Win tickets to any formula 1 race of your choosing in the 2015 season’ will appeal to this specific audience.

Having something that can offer the audience an monetary or non monetary benefit to the drink other than the sole purpose of energy can give the can that extra edge that over competitors.

Again, having another colour change to suggest the difference in can, may make the audience want to see what is new.

Having multiple varieties of can will keep the product fresh and providing a constant source of advertisement.

Changing the text ‘Energy’ into the same shade as the background colour is a good way to show the difference in can but by remaining in the same font keeps the identity.

The house style is present in the can through the name and its position on the can.

By keeping ‘qWake’ in the same size, font and colour allows the changes to be as different as possible due to the identity being kept.

When looking into the special edition can I experimented with many different versions, including size.

As the can is meant to offer you something that the original does not I considered making the drink larger and holding more energy.

This however I felt did not appeal to audience I was aiming towards with this brand.

This particular drink is aimed towards people who want a short term source of energy that will get them through their sporting activity.

Producing a larger can would give them more than enough of what they require and this could put them off.

Using a competition or prize was enough to entice them.

Task 8: Web Banner Development-

This first idea has merged many of the aspects from previous work in this unit together. Such as the adjustment of letters, the colour and font of the text being kept similar as well as the theme being incorporated yet again.

The idea of the Richter scale behind is adding to that sense of danger within the drink and I believe this goes well with the slogan, especially the part about ‘excitement’.

This natural disaster aspect brings forward the idea about extreme sports and the excitement part only enhances this further.

The orange font is in relation to the advert and the colours used in that. This helps stand out from the dark shade on the background.

Creating the text by making each letter separate to the other was to make them tie in with the theme and relate to the young audience.

The idea behind increasing some letters was that it ties in with the background image of rising and decreasing. This was designed to make it very pleasing to look at overall.

728 by 90 pixels

Here I have developed upon the idea of incorporating the same slogan as what is in the advert.

However in this design I wanted to use a much more darker and more male specific shade throughout, compared to the orange used in the previous slide.

The idea of the heartbeat imagery was that again it suggests the extreme nature of the drink and only for those who dare to take part in those stunts or activities.

Using the font that features on the can is important as it is the brands identity and a house style so the customers can recignise the energy drink.

Using the rest of the text In a more formal manner helps enhance the idea of what the drink is called.

With the added use of a small image of the can, this makes sure that the advert is coming across to the correct market.

The use of the Facebook and Twitter logo’s help bring forward the idea of the design being fit for purpose and a professional web banner.

Using the same font for the brand name allowed room for change within the colours used and therefore the blue can be used.

Using a more square sized web banner (250 by 250 pixels) allowed much more room to place the can and spread the text out going downwards to show importance.

Reducing the opacity on the can was important as it did not need to take importance in this particular promotional piece due to the branding already being part of the slogan.

Having a bright image would only make the piece more crowded and there would be too much going on for the reader.

To develop from the previous idea I wanted to keep the same aspects such as the name in the same font and the social media parts being included due to the young target audience.

However, I wanted to make something with less text. Shortening the slogan to just ‘qWake up’ can bring forward a similar message in the web banner.

Also, having a good symmetrical look to the piece can make it more pleasing to view.

Keeping to two dark colours throughout can make the promotional piece appeal to the demographic of young males.

The use of the hashtag and ‘qWakeEnergy’ help interact with the buyer and a great way to show them the latest products and what the brand is all about.

The viewers can also talk to others who have viewed the advert and discuss what they think about it.

From this the brand can take feedback and improve the design if needed to in order to please the viewers in future.

The use of the stroke tool has been used well to make the text and images stand out.

The text next to the hashtag more so. The white stroke stands out from the other text.

The removal of the website links are because the use of the hashtag.

Having that means that the viewers can type that in without the need for the address.

Keeping the web banner simplistic is important due to who the product is aimed towards.

Keeping the font in ‘Silom’ is important for all the design ideas, this is to keep the identity and when the drink is seen the customers will recignise that style.

Here is another idea towards the design for the web banner.

In this I wanted to include the Richter scale aspect and sign of life however in a more ‘exciting’ way.

I have returned to the orange and black colours that I used in both the planning and production stages of the advert.

The font has remained the same with the added text in Arial to show the difference.

My aim is to make the line across the middle change in colour as part of a gif on Photoshop.

Twitter is again being used and also the hashtag that it uses. This is a good way to show the product across to the audience.

Making the logo of twitter into the same shade as the text helps bring forward that idea of togetherness and an understanding with its audience.

Here are a selection of screen shots to help envisage what will take place.

The different layers are of multiple varieties of colours as seen here and they will rotate around switching between each other as part of a gif.

The idea of this is to add that excitement and colour which both the brand and theme is trying to get across.

The use of something like this is to keep the audience looking at the banner and see all the content as so many are closed without recognition

To get the timeline at the rear of the page I went into the window tool bar at the top of the page and selected ‘Timeline’

I then selected my first layer clicked to ‘Forever’ and ‘No delay’ so the other layers would not need to be altered.

I then added a new frame and hid the layer behind. This was repeated for each of the 55 layers.

Having the animation on forever meant that the gif would keep going and keep switching from colour to colour.

No delay switches in the quickest time so for the colours to change this would be the best choice.

Here I have altered the text in position, size and colour.

I wanted to have the text all together underneath the colour changing line. Having similar colours were important and with using the same font I was allowed to make the text darker with an added a=stroke to support it.

Here on the right is the process in saving the gif. First the document has to be saved under ‘Save for web’.

You can then store the piece as it is and not just one image.

Here is the final web banner for this section of the unit. (Full gif found on blogger)

I wanted to create something unique and never done before but also wanted to remain within the theme and the target audience.By keeping the font in the same style, this allowed me change from what

it was on both the advert and the product itself to something totally different.

I wanted to differentiate from the two by having something very unusual. This would relate to the demographic of aggressive and rebellious young males.

Using a mixture of colours that change will keep the viewer interested and grab attention. The use of the Twitter logo and the hashtag allows the viewer to look into the product more and also see what others made of the gif.

Placing the text at the bottom of the page allows the colours that change to be seen more clearly.

What are the technical qualities of your work?What are the aesthetic qualities of your work?Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

Task 8: Web Banner Evaluation (Friday)

Storyboard development (Monday)

Use this space to document your storyboard development. There should be lots of variety here. The more options you look at now, the better your final piece of work.

Task 9: Storyboard Development

Are there opportunities for further development of your work?Are your final pieces are fit for purpose?What areas of planning and development worked well? What areas of planning and development could have done with more work? What effect did you think your development stages had on the final product?

Task 9: Storyboard Evaluation (Tuesday)