Task Writing an advertisement listening for statistics and descriptions When listening for...
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Transcript of Task Writing an advertisement listening for statistics and descriptions When listening for...
Task
Writing an advertisement
listening for statistics and descriptionsWhen listening for statistics, you may hear:• fractions e.g. ½( a/one half), ¾( three quarters)• decimalse.g. 0.3(zero/nought point three)• percentagese.g. 63%(sixty-three per cent)
Words and phrases that describe the follo
wing:
• an increase:
e.g. There was an increase of 40 per cent.
The price has risen to 25 yuan a kilo.
The price has gone up by 9 dollars a
pound.
Four times as many people used our
product last year.
• a decrease:
e.g. There was a decrease of 42 per cent/ 30
pounds.
The figure/amount decreased/fell by
16.5 per sent.
• no change:
e.g. There was no change. The figure/
percentage remained/stayed the same.
• a range
e.g. The sales figures range between 40 and
50 per cent/from 50 to 60.
• an average
e.g. The average price was ¥ 50.
• a limit
e.g. The maximum speed is 80 kilometres
per hour on this road.
The price reached a record high of 150
dollars per kilo.
The sales figures have dropped to their
lowest level/point.
Listen and write down the statistics. Note
that you may need to do some simple
calculations after listening to the
descriptions.
1. Number of members two year ago:
______; last year: _____
2. Market share last year: _____;
this year: _____
1,200 1,400
85%
65%
3. Percentage of students eating lunch in
the dining hall last year: _________;
in three years: _____
4. Percentage of students from our school
continuing their education
last year--- at local universities:
_______studying abroad: _______
50%-60%
75.5%
23.4% 11.5%
this year--- at local universities: _____
studying abroad: _______
5. Last year: 5,000 museum visitors; out of
them: 1,000 young people
This year: _____ museum visitors out of
them: ______ young people
24.5%
13.6%
9,000
3,000
Listen and complete the bar chart. Some
of the information can be found in the
table.
Year Market share (%)
1990 10.5
2000 12.5
2010 19.5
completing a bar chart
Sales of the ChocoLoco Bar
10. 512. 5 12. 5
15
19. 5
24
0
5
10
15
20
25
1990 1995 2000 2005 2010 2015
Year
MarketShare %
Bar Chart:
Read the note from the director on page
13. What is it about? Discuss it with your
partner and fill in the subject.
Answers:
_______________________________Repackaging of the ChocoLoco Bar
1. When we express opinions, we tell
what we think or feel about things. We
can say:
I (don’t) think/believe (that)…
It seems to me (that)…
In my opinion/To me, …
expressing opinions and giving reasons
2. It is also important to give reasons for
your opinions. We can use these words
to introduce the reason.
e.g. I think packages are important
because/as/ since they attract the
customers’ attention.
3. If we want to list more than one
reason,
we can use the following patterns.
I think package are important for
several reasons. First, … Second, …
Then, … (Next, … Finally, … )
Read the conversation on page 14 and
tell your partner your opinions on
advertising.
You can begin with:
What’s your opinion on
advertisements?
Interview your classmates about good ads
they have seen. Use the following form to
help you. Think of one more question to
ask. Take turns to ask and answer the
questions. When you are asked to give
your opinions, it’s important to give
reasons. You may use the vocabulary on
page 15.
1. Opinions of advertising in public places
What’s your opinion of advertising in
public places?
2. Things that make advertisements
interesting
What do you think makes advertisements
interesting?
Interview form
talking about advertisements
3. Things seen in advertisements and
bought later
What have you seen in an advertisement
and later bought?
4. Favourite advertisement
What’s your favorite advertisement(s)? Why?
5. _________________________________What advertisement do you like least? Why?
Let’s go over Part B and role play an
interview between a manager and his
/her friend. You can begin the
conversation like this:
M: Hi, may I ask you some questions
about advertisement?
F: Yes, of course.
M: What is your opinion on
advertisements in public places?
F: Generally speaking, most of the ads in
public places are attractive and
interesting, but a few of them are too
big and ugly. …
After interviewing your friends, write
your notes in the space below to report
back.
NOTES
Dear Sir,
After interviewing my classmates about
good ads, I’d like to sum up what they
said as follows. In their opinions, most of
the ads in public places are attractive. It seems that clothes and food ads on TV are the most interesting. They think that famous star, trendy music and good text make good advertisements. They often buy food and health products after they have seen them in ads. They likes some ads partly because they are funny and partly because they are fashionable.
Skill building 3:
using different sentence types correctly
Read the table on page 16 and learn
about some of the major sentence
types. Can you give some examples of
each sentence type?
For example:
Negative statements: The children are
nowhere to be seen.
Look at the advertisement on page 16
and label the sentence types.
Answers:
2. _______________ 3. _____________
4. _______________ 5. _____________
6. _______________ 7. _____________
8. _______________
Negative statement Command
Positive statement Positive statement
Positive statement Exclamation
Positive statement
Step 3: writing an advertisement
Review the two sample ads in Part A
on page 17. Think about why these two
ads are good. Did the different
sentence types and vivid pictures make
the ads more attractive?
Write an advertisement for ChocoL
oco Bar. Try to be creative and origi
nal, you can draw pictures for your
ads.
You may want to mention:
• taste/look/ingredients
• comments from customers
• what is unique about the product
• price/ discount
• benefits
• where it is available
You can never imagine how delicious choc
olate bars can be if you have never had a C
hocoLoco chocolate bar. Only the best qua
lity cocoa beans from Ghana and the fresh
est milk from China are used to make the
delicious ChocoLoco Bars.
Because they are low in fat, they are also a
Possible example
good choice for anyone trying to lose we
ight. Almost everyone who has tried the
m loves them! The ChocoLoco Bar has
a high quality and a reasonable price. It
is available in all supermarkets around
China now.
Homework
• To complete the advertisement
after class.
• To preview the Project.