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Hip Hop Questionnaire

I am presently researching, planning and designing a music magazine which is going to be focusing on the Hip hop genre. The target audience that I’m aiming to hit at 16-24 year olds who are interested in the Hip hop genre. I would be extremely thankful if you would spend a little time filling in the following questionnaire. All you have to do is select and tick the answers that apply for you personally.

1. Are you : Male- aged 16-24 and interested in Hip hop music? (Circle Yes/No)

What Hip hop music bands/artists do you currently listen to?;………………………………………………………………………………………

2. What attracts you to Hip hop music? The lyrics of the songs The instruments and vocals used The image of the Hip hop genre The artists Other (specify below)

………………………………………………………………………………………

3. How much would you be willing to pay for a music magazine? (Please circle) Nothing Less than £1

£1-£2 £2-£3 £3-£4 More than £4

4. Do you currently buy/read music magazines? YES ( If yes, please go on to ANSWER question 5.

NO (If No please go on to answer question 6)

5. Specify which music magazine(s) you buy and /or read.

………………………………………………………………………………………. What do you like about this magazine?

…………………………………………………………………………………….

6. Why don’t you buy and or read music magazines?(tick the answers that apply) I don’t really know much about them They don’t interest me They don’t seem to be aimed at people like me They’re too expensive I don’t buy/read any magazines

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Other reasons (please specify) ………………………………………

7. What would encourage you to buy a music magazine? (Please Circle) Free gifts Competitions (win CDs, tickets, etc.) Exclusive news and interviews Dates of oncoming gigs Cheap price other (please specify)

8. Which of the following magazines do you find the most eye-catching/appealing? (Circle response)

A B C D A B C D Please give reasons why?………………………………………………………………………………………......

9. What would you like to see on the cover of a music magazine?

Which of the following images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree(5 is top score) or disagree(o is bottom score)

Preferred images /photographs for cover of magazine

0 1 2 3 4 5

a) Several imagesb) one main image of key

artist/bandc) Musical instruments/propsd) Bright colourse) Darker coloursf) Other-please specify

What specific images/ photographs associated with Hip hop would you like to see on the front cover

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and would attract you to a music magazine

10. What contents would you like to see in this Hip hop music magazine? To what extent do you agree or disagree that the following would be good content for this music magazineExamples of appropriate content

0 1 2 3

Gig guidesGeneral info about the music

sceneInfo about particular bands/ artistsGossipLatest newsFashionOther (please specify)

…………………………………………………………………………………………

11. What would you like to see in a double page spread article that would feature in this magazine:

Which of the following images would you like to see on the front of this music magazine? For each one could you tell me how strongly you agree(5 is top score) or disagree(o is bottom score)

0 1 2 3 4 5Interview with a Hip hop artist/band Article about the Hip hop scene

General article about main Hip hop developments

Musical instruments/propsBright colours

Darker coloursOther-please specify

What specific images/ photographs associated with Hip hop would you like to see on the front cover and would attract you to a music magazine

Thank you for taking part in this research.

3 – Gregory McLaney’s Research (Questionnaire)