The first impression of this poster was a dark eerie insight towards the movie. It contains standard poster features such as, a picture, title, release date, tag line, names of the producers/ directors and an enigma. The dominant colour within the poster consists of black/grey. These colours conotate death, mystery and protection. The text is in white, which suggests purity and cleanliness which compliments the black background. Some of the text is also written in red which represents anger and/or love. The fact the film is called ‘ the woman in black’ shows that it is going to be full of mystery and suspense.

The shadow of the woman could be portrayed as an object of curio, as the shadow is transparent. The shadow also has in depth detail, which they do not have, this raises suspicion as to if she is real of not. The child below the shadow is shown to be intimidated, this is shown by him having to look up to the figure standing in front of him, and the look on his face. The room shown in the background of the poster is dark and empty, this creates a derelict atmosphere. The messages within the poster are mostly visual, there is also some verbal, messages, these include the words that are written on the dark figure.

The film is a 15 rated film. People that enjoy horror mystery/suspense films, would be more interested in ‘the woman in black- angel of death’. This film is also part of a sequel to ‘the woman in black’.

The colour green signifies natural, or health. Health is shown in this film. The white background signifies, safety, purity, and cleanliness. It is also associated with light, goodness, innocence, purity.

The green and leaves shows the nature in this film, and how involved it is in the outside.

The colour and style of the writing portrays a nature-like atmosphere. The fact the writing starts small and light and becomes bigger and darker shows that the name ‘timothy green’ is very important. It also implies that ‘green’ is also an important factor in this film.

The title of the film ‘the conjuring’ is in capital letters, this helps it stand out and look scarier. ‘The’ is sitting on top of ‘conjuring’ to make them look joined and ‘The’ is also smaller than ‘conjuring’ which shows the significance of the words.

The picture is a part of the film and it sets the scene with the house and tree with the rope tied to it, this makes you question what actually happens in the film, which really attracts you. Also if you look closely at the bottom you can see a shadow of someone's body, which shows us that this could be the cause of somebody's death.

The tree is this photo is bold and dark which makes it stand out a lot, as it is in the fore ground of the picture.

It says that it is ‘based on the true case files of the warrens’, this adds to the scariness.

The position of the house is in the centre of the page which shows that it is important.

The picture is quite dull and eerie. It is also quite misty. The weather is also shown to be very miserable as the clouds are grey, this adds to the eeriness.