Task 14 – Draft of Magazine Advert

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Task 14 – draft of magazine advert

description

This is the process in which I designed and created my album advert for a magazine.

Transcript of Task 14 – Draft of Magazine Advert

Page 1: Task 14 – Draft of Magazine Advert

Task 14 – draft of magazine advert

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My aimThe main aim of my album advert design is to be bold and stand out, interest fans of the original band, Arctic Monkeys, and be of a similar style of my digipak so that there is a clear link between the two. The original album is AM by Arctic Monkeys, however, my digipak will be concentrating mostly on the one song while still containing the others from the album. I will use an image taken from the digipak to place on my advert so that you know it is advertising my digipak. I will use the same black and white colour scheme and image style which has been taken inspirationally from the original AM album. The colours and images must be bold and artistic so that they stand out and relate to the song, Knee Socks, while being inspired by the album.

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Questionnaire results To be able to design my album advert, I conducted a questionnaire and posted it on Survey Monkey so that the general public were able to answer the 10 questions I created on what makes an album advert stand out and make you want to buy the album its promoting. I will analyse some of the answers to the questions that are the most relevant to designing.

1. What genre of music do you listen to?This question helps to find out what genre of music my target audience likes to listen to which will then allow me to explore further into the genre and what appeals to the fans.

3. Do you like seeing album adverts in magazines?All the respondents answered yes along with an explanation to why they enjoy seeing them. This summed up that they like to see the adverts because they are interested in the cover art, how it is being advertised and who is advertising.

4. What colours stand out in an album advert?White and black seems to be a mix between the answers as black was said a lot and for the “bright colours”, white may be the best choice as it was also said by another.

5. What font and font size stands out?A large font that suits the style of the band and album is the most popular answer, therefore, as my final choice is a combination between the three answers, it will hopefully appeal to them all.

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6. How much of the page should the advert take up?Everyone who answered the question said that the advert should take up the whole page, therefore, I shall create my advert based on the size of one whole magazine page.

7. What do you prefer to see on the album advert?The cover art featured on the album is the most popular answer, so I shall create my digipak and take an image from it to use on my advert in order to promote the album.

8. What type of imagery do you like to see for an album advert?An image that is bold and simple is what my respondents prefer which links in to my digipak which has used simple bold imagery, therefore, it is suitable to use for my advert.

9. How much information should the advert reveal?The album name, artist name and cover art are the most requested and basic necessities of an album advert, therefore, I will include them. The date of release and record company were also chosen by many people, so I will also include them, however, a list of singles, star ratings, website address and the Twitter/Facebook link were not as important as the other aspects of the advert, therefore I can choose whether or not to include them.

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My advert templatesDue to the responses on the questionnaire, this template features all of the aspects most wanted on an advert, therefore, it a good template to use.

Audience feedback:- I like this template because it includes all the aspects of an album advert that gives me the information I need to find out about the album which allows me to decide whether or not I would buy it.

- This simple template is used for the majority of album adverts, therefore I know it would work in giving me the information I need, therefore, I think this is the best.

- The layout is simple and clear and features all the important parts of an album advert, however, the albums' singles featured on it don’t interest me and I would prefer if they weren't included.

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Due to the responses on the questionnaire, this template also features all of the aspects most wanted on an advert, therefore, it is the another good template to use.

Audience feedback:- I think this template would be good to use for a promo advert because it has limited information which would get you excited for the release.

- I like this layout because it is simple and would stand out, however, I think the band name and album name should be bigger.

- I like how everything is in line and fits together.

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3. Due to the responses on the questionnaire, this template does not comply to the aspects wanted on an advert, therefore, it is not a good template to use.

Audience feedback:- Everything fits well together, but I would prefer if the image wasn't of the actual album but of the cover art that spreads across the whole of the page.

-I like this template because it is different from the rest but I’m not sure if it will stand out as much as the others.

- I don’t like this advert template because it doesn't fit in with the norm of adverts because they usually have a big central image of the artist or cover art and then maybe a small image on the side of the album.

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Photo shoot for album advert

My initial idea was to take a photo of my actor wearing the knee socks that she would wear for filming which I would then edit and use for my album advert. These images will be edited on Photoshop so that I can transform them into the cartoon style design that was suggested on my questionnaire.

I took photos of her wearing shoes and then without, so I could decide which look better. The background of the images do not matter as such as they will be edited out. Also the lighting and other aspects are also not as important as the angle and frame because the image will be completely transformed.

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Editing process

First of all, I opened a blank document in Publisher and changed the page colour to black by clicking on the “page design” tab button, then clicking on “background” and on the drop down menu I selected “more backgrounds” and chose the colour I wanted.

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I then copy, pasted, resized and positioned my image of the knee socks. To get the band name, I used WordArt, selected the style and typed in the band’s name.

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To get the white bar at the bottom of the advert, similar to Ed Sheeran’s advert with the orange bar, I choose the “shapes” button on the menu and selected the rectangle.

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I resized the shape and positioned it at the bottom of the page. To change the colour and line colour, I selected the “shape fill” button on the menu and choose the colour white for both.

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I then opened two text boxes and typed in the release date and in the other box, the band’s official website and changed the sizes to the appropriate size. The font I used for this was “Hobo Std” as it was a popular font choice during the design of my digipak and as both are linked, therefore I used the font for the advert. The record company logo is also placed on the advert which reads “Domino” for Domino Records. The lettering on the knee socks varies with the other three designs as well as the use of the bar at the bottom of the page, the image of the record company logo and the colours.

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Initial designs1. 2.

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These adverts were designed on a variety of software's. I used Photoshop to edit the actual image of the knee socks to create this stencil like image and then in Publisher, I put together each aspect of the advert to create my final designs.

Audience feedback:- I like design 4 the best as I think the text is the most readable and

the black socks really contrast to the rest of the image. I also like the text at the bottom of the ad. It is simple but effective and doesn’t detract away too much from the design. I also like the black background designs as they are different to normal ads but I feel the image is lost a bit.

- Design 4 has a really ‘clean’ feel to it and definitely connotes arctic with the extensive amount of white in the image. I like the fourth design more so than the second as there is no black line at the bottom which seems to lessen the professionalism of the front cover.

Due to the responses, my final advert will be design 4.

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Final design