Task 1- Investigate the uses of web animation

Banner ads

This banner add is animated so that the text in the blue cycles through different things, this helps to make the advertisement look more professional.

Animated interface elements

The Simpsons website uses an animated interface. When the user clicks on one of the navigation buttons a short animation will play where the camera pans to a new stall and something funny happens and the camera then zooms in to where the user can start to use that certain part of the website.

Linear animations

This is an example of how The Simpsons website uses linear animation. They use a spinning doughnut to pass time as the website loads, also, the pink doughnut and the “Mmmm…” are related to Homer Simpsons character as “Mmmm” is one of his catchphrases and his favourite food are doughnuts.

Interactive animations

In some, if not all of the character profiles are interactive animation which do different things, some play a small animation of something happening, other plays small mini games, this is good because it keeps people entertained and will make them want to view all the pages.

Promotion

This is an animated promotional video which is very well made and gives a good impression of the thing that is being promoted and it also makes it look very professional.

Instruction

This is a list of instructions on how to build a paper airplane with an animated thing next to them showing the user how to actually do it. This is actually very useful because it is normally easy to do something if you can see it being done first hand.

Information

This animation shows the viewer information on how automatic taps work, it is a very simple animation but it is quite effective by giving only relevant information in an easy to understand way.

Entertainment

This is a mini game that can be found on The Simpsons website. The user controls the slingshot and has to shoot the targets that come past the screen, when the player moves the mouse it moves the slingshot and when they click it fires a rock, when the rock hits a target it knock it down.