Unit 57: Photography and Photographic Practice

Research of other photographers work (P1, M1, D1)

Photographer: Nikos Zervos

Theme or focus of images This is all the work of Nikos Zervos who is a Greek photographer all of his work mainly consists on photography for advertisement. He has done a lot of work for coca cola all of his work but one are all done with extreme close up macule shots. Also all of his work appears to be food or something to do with food.

The first photograph is of a cola bottle being purred into a glass cup it has been taken mid purring to show the liquid .he has done this by making someone else pure the bottle while he takes several shots and although most of the shots would not turn out well others will look good .It also shows condensation on the glass and bottle as well as fizz in the drink in the glass this has been done to show us how fresh and cold the drink is it also has a way of making your mouth feel dry which makes you crave for a drink of Coca Cola .The background is just a plain black and red but it has been dingily modified so it has the condensation on the lances .This gives the effect that it is a cold drink that would be good for a warm day.

The next image is an advert for Tabasco sauce the shot is a wide angle shot with it focused on a fork that is in the centre of the image. The fork is resting on a plate this is usually to show that it was used for a meal. Two of the edges of the fork are melting off and landing on the plate the artist has used this to show that the sauce is so hot that it can be used to melt mettle I am a fan of the way he has done that it’s a good way of showing the heat of the sauce. In the bottom left hand corner it has a small shot of the sauce bottle and two chills this has been added later in a soft wear like Photoshop or something similar. He has added this in photo to show what they are trying to sell, but this is very small can easy be ignored on the first glance . One thing that I do not like about this it does not have any details about the product like where to buy it.

Next has is an advert for Nescafe. I would say that this is my least favourite out of all the work done by this artist. unlike his other work this has been done at a wide angle shot and unlike the rest of his work this one focuses on people rather than object . The image is of a group of three people in a snowy climate. At the side of the people is an picture of the product just like all of his work he has a picture of the product that he is selling in the photo . The photographer has used this background of a snowy climate to attempt to show the audience that the Nescafe is great on a cold day to keep you warm. On the picture it has the title of the product is on show the photographer has made sure to keep it in the same front as the logo is on the box that of coffee that they are selling.

Next we have another Coca Cola product this time it is a Coca Cola light . This image pretty much has the same concept as the previous one .the different between this one and the first one are as followed the item being purred into a glass is a can not a bottle and the position of the can and glass has been reversed .the rest is the same with using condensation as a way to make the viewer feel thirsty and to make it look as though the drink is cold and fresh

The last piece of work by this artist that is shall be looking at is another product for Coca Cola. This time the artist is doing different approaches to taking the image. First he has taken uses using a macrule lances he has done this to get all the detail of the coca cola can this allows us to see the condensation dripping down it very clear this will give the viewers the sense that it is a colder and refreshing drink in also makes us feel thirsty. It has also been done so it fits into a small cercal in the centre of the screen with all the background plain black this has been done to direct the focused onto the Coca Cola can and make sure that there are no distractions that the eye could wonder off to. This shot has been taken tilting slightly down on the product at eye level .The photographer also made the choice to not have the whole of the can on the screen I think that he has done this because Coca Cola is so rescannable he does not need to show it all for people to understand what it is compositionThe composition has of lot of relations with each of the images that this artist has done excluding the Nescafe one which is shot a different to the rest of his work. In the rest of his work he is always zoomed into the object at eye high with a slight till

upwards and a slight tilt to the lances it is also tilted to both the right and left depending on the shot. He has done this to make the shot angle not look plain and boring.

Techniques used shutter speeds- This particular artist has used two different types of shutter speeds for each of the adverts .For the coca cola product the shutter speed is about 1/120 with the aperture around the F12 with ISO the would probably somewhere near the 100 mark since it is studio work and the lighting would be set up for that sort of shot

The chilli product would be slightly different with the shutter speed staying around 1/120 and the ISO staying the same but the aperture would be slightly less since the background is slightly out of focus it would probably be something between F8 to F10

rule of thirds – This artist thinks about the rule of thirds in his work for example with the Coca Cola product it has the glass and the coca cola can on the intersecting lines . Also with the chilli product the intersecting lines connect at both sides of the fork

depth of field- The depth of field differs between the Coca Cola and the chili .The Coca Colas background is in focus perfectly this is done with something near F12 and the Chilli has the background only slightly out of focus this would have something around F8 to F10.

Strengths & Weaknesses

Strengths

I really like the digitally editing the images to add the mention and condensation effect

Most of his shots are created perfectly with not much free space

Good uses of backgrounds

Weaknesses

The glass can look slightly out of focus