Task 1: In what ways do your media products use, develop or challenge

forms and conventions of real media products? Andrew Irving

Narrative• This picture clearly shows that

we created a character to fit the conventional ideology of a nerd, the way he was presented with the glasses, top button done up develops the idea of a conventional nerd.

• In the narrative this character is bullied by older more dominant characters. Since the main character is shown as more intellectual than the bullies is conforms to the conventional ideas behind why bullies mistreat others.

Costume

• In the video the main character changes his clothing into a superhero costume. We also used a mask to hide his identity, the mask is a conventional mask before it has similarities to other superheros/villians.

Studio/Performance Space• In the performance part of the

video we tried to create a conventional studio/performance space. For instance the use of lights and a performance stand it creates the effect that the DJ is really performing. In my opinion this helped create a conventional performance space and create a performance atmosphere.

• We used a lot of close ups to show what the DJ looked like and we also used wide shots to establish the stage and performance space.

Editing• In the editing process we used

a mix of slow motion and fast paced shots, due to the genre of music the conventions would be the use of fast shots but we used a mix to create moments where the narrative becomes clearer and the fast shots were used to make the fight scene look more exciting. Other music videos in the dubstep genre also have a mix between slow motion and fast shots.

Analysis of CD Cover• The main title is a written code, it is in a large bold font to clearly

show the audience who the artist is and the font is very distinctive and the font hints at the genre of music.

• Technical shot of the high angle audience dancing to symbolise the pace and performanc3e aspect of the music, the low angle shot of the DJ makes him look more important on the CD cover.

• Written Symbolic codes of the clear sign of censorship towards the audience.

• The buildings at the side of the CD is a symbolic code because it hints that the music is gritty and dark.

• The lightning shows the energetic nature of the music and tells the audience that the music is aggressive and loud.

• The header clearly states what the album title is, and is smaller than the main title since the promotion of the artist is more important.

• The fire stands out because it is in colour unlike the rest of the page, the fire shows the audience that it is aggressive and fast.

Analysis of CD Back cover• The pink written code stands out and highlights the promotion of

well known DJs which will attract more fans to buy the CD. The colour emphasises the name and it becomes highlighted showing the audience that this is more important than the track song.

• Track 4 is a VIP Remix this is a conventional idea since most songs in the dubsteo genre are edited or remixed.

• The debris in the background tells the audience the aggressive and destructive nature of the music.

• There is an unconventional number of track names, on average there is 11 to 12 we only chose 8.

• The last song is called 'Last stand' which is a conventional last song on an album.

• The bar code is conventional because it is on nearly every product.

• The record labal is conventional for CD covers because it promotes the record label and shows the audience who the artist is signed to, which may attract audience to buy music from the same record label.

Feed Me’s Music Video and Ours• When in our research and

development stage I found a video very much like our own, the DJ feed me released a video with similar narrative with a superhero creating his own costume. This made our narrative conventional in the dubstep/dance genre.

• In my opinion the narrative in our video was clear in the message it presented which means the audience will receive the anti bullying message easily.