Targte Audience Profile
1
Gender: Predominately male audience who listen to the rap genre. I have chosen this genre as the idea of rap has escalated from the stereotypical black male oppressed by a patriarchal society looking to break the conformity. Social class: E social grading, come from poor areas who struggle to live. This also alludes to the life matrix tool as someone who is most likely to be listening to the rap genre are angry at the lifestyle they live and aspire to be like the rappers. This tends to appeal to the struggling singles in the life matrix tool as they tend to have high aspirations with low economic wealth/class. These individuals are seen as a moral panic to society, their characteristics and costume connote anger and danger as they are seen as gangsters. They cause a moral panic as these individuals stereotypically are presented to have a lack of education, job, or morals so are usually presented as criminals within the media. Age: the target audience of the rap genre tends to be young males between the ages of 16 and 24. this is because much of the older generation stereotypically do not understand or cannot relate to the music within the rap genre so tend not to be avid listeners unlike the younger generation who can relate to the lyrics of the oppressive out casting society that they live. The typical socio-economic values of rap primary audience/listeners are social climbers, people who listen and aspire to escape the run down society that they live and aspire to be like the rap artist they listen to, with lots of money, nice cars, home and clothes living the perfect lifestyle. The audience is a niche audience for the rap genre, and this is dependent on the artist that my song is from. The artist is a hybrid genre between skateboarding hippies mixed with gangster rappers. This would be different if you would listen to mainstream gangster rap such as 50 Cent or Kanye west that would receive mainstream radio and television play. Much of the target audience would listen to rap to divert themselves away from their lifestyle and vision themselves being the artist. This alludes to Blumler and Katz theory of diversion but also personal relationships as the artist connects with the music and the lyrics emotionally relating to what the artist is talking about. Lifestyle/Media Consumption and Activities: the lifestyle of these characters would be alcohol consumption, socialising with friends in a gang to escape the oppression of society, this appeals to dick Hebdidge idea of social groups making their own sub culture to make their own fit in society. There maybe some drug use to further divert them away from the lifestyle they have. Would consume the media products through YouTube or television. Activities would include going to clubs, maybe drug selling, taking drugs, drinking alcohol. TARGET AUDIENCE PROFILE
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Transcript of Targte Audience Profile
Gender: Predominately male audience who listen to the rap genre. I have chosen this genre as the idea of rap has escalated from the stereotypical black male oppressed by a patriarchal society looking to break the conformity.
Social class: E social grading, come from poor areas who struggle to live. This also alludes to the life matrix tool as someone who is most likely to be listening to the rap genre are angry at the lifestyle they live and aspire to be like the rappers. This tends to appeal to the struggling singles in the life matrix tool as they tend to have high aspirations with low economic wealth/class.
These individuals are seen as a moral panic to society, their characteristics and costume connote anger and danger as they are seen as gangsters. They cause a moral panic as these individuals stereotypically are presented to have a lack of education, job, or morals so are usually presented as criminals within the media.
Age: the target audience of the rap genre tends to be young males between the ages of 16 and 24. this is because much of the older generation stereotypically do not understand or cannot relate to the music within the rap genre so tend not to be avid listeners unlike the younger generation who can relate to the lyrics of the oppressive out casting society that they live.
The typical socio-economic values of rap primary audience/listeners are social climbers, people who listen and aspire to escape the run down society that they live and aspire to be like the rap artist they listen to, with lots of money, nice cars, home and clothes living the perfect lifestyle.
The audience is a niche audience for the rap genre, and this is dependent on the artist that my song is from. The artist is a hybrid genre between skateboarding hippies mixed with gangster rappers. This would be different if you would listen to mainstream gangster rap such as 50 Cent or Kanye west that would receive mainstream radio and television play.
Much of the target audience would listen to rap to divert themselves away from their lifestyle and vision themselves being the artist. This alludes to Blumler and Katz theory of diversion but also personal relationships as the artist connects with the music and the lyrics emotionally relating to what the artist is talking about.
Lifestyle/Media Consumption and Activities: the lifestyle of these characters would be alcohol consumption, socialising with friends in a gang to escape the oppression of society, this appeals to dick Hebdidge idea of social groups making their own sub culture to make their own fit in society. There maybe some drug use to further divert them away from the lifestyle they have. Would consume the media products through YouTube or television. Activities would include going to clubs, maybe drug selling, taking drugs, drinking alcohol.
TARGET AUDIENCE PROFILE
