Segmentation, Targeting & Positioning. Why do this? Overview: Segmentation, Targeting & Positioning.
Targeting Reliability
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Transcript of Targeting Reliability
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Targeting Reliability
If one does not know to which port one is sailing, no wind is favorable.Lucius Annaeus Seneca, Roman Statesman, 5BC—65AD
Global Supply Chain
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Objectives for Today
When you leave, you will:
1. Understand at a high-level the Changes in Planning that were approved by the PTLT
2. Know who are the Decision-Makers throughout implementation
3. Know how to Get Involved, andwhere to go for more informationand answers to questions
What else do YOU want to take away?
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Agenda for Today
PTLT Decisions for the Planning Workstream 40m
Team and Governance 10m
How to Get Involved 10m
Q&A 30m
Please feel free to ask questions as we go!
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PTLT Decisions for Operational Planning
1. Overall Behavior Planning Fundamentals Model and measure the behavior
changes needed
2. Operational PlanningNew Operating Model concept
Support fundamental activities to improve planning systems and use of them
Master Data, Transaction Data, and Planning Assumptions System Support and maintenance and enhancement processes
Ensure delivery of Metrics and Reporting covering Demand to Supply
3. Organizational Recommendation Create Centralized and Not Co-located Planning
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Approved
Approved
Agreed (Regional setup will continue.)
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A Learning Journey
Basic Fundamentals
Simple Planning Operating Model for the End-to-End Demand-to-Supply Process
Clearly Defined & Understood Rolesand Responsibilities
Planning is a Team Activity
Passion for Excellence
Single of Source of Truth
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Objectives for Today
When you leave, you will:
1. Understand at a high-level the Changes in Planning that were approved by the PTLT
2. Know who are the Decision-Makers throughout implementation
3. Know how to Get Involved, andwhere to go for more informationand answers to questions
What else do YOU want to take away?
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Operational Planning Model
Current State Global Product Planner New Introduction Manager Regional Planner Bio/SM Master Production
Planner CMO Supply Manager Product Supply Chain Leader KAU Demand Manager Data Maintenance Operator DS Demand Mgr.
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Future State Demand Planner Supply Planner Product Supply Chain
Owner Data Management Role
(To be evaluated during the next 2 months as we complete design phase)
There are no plans to have fewer positions inthe future state.
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Key Takeaways
The intention of the TIGER Planning workstream for operational planning is to create a simpler operating model, with streamlined roles, interfaces and hand-offs
The PTLT decided to implement a centralized and not co-located planning organization
We invite you to get involved.
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