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Targeting Millennials: 7 Considerations for iGaming Operators & Land-Based Casinos
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1 The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author. TARGETING MILLENNIALS: 7 CONSIDERATIONS FOR IGAMING OPERATORS & LAND-BASED CASINOS Prepared by: The Income Access Group
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Transcript of Targeting Millennials: 7 Considerations for iGaming Operators & Land-Based Casinos
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
TARGETING MILLENNIALS: 7 CONSIDERATIONS FOR
IGAMING OPERATORS & LAND-BASED CASINOS
Prepared by:The Income Access Group
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
WHO ARE MILLENNIALS?
• Also known as “Generation Y”
• Millennials represent nearly a quarter of the US population
• Birth years ranging from the early 1980s to the early 2000s
• There are approximately 79 million millennials in the US, versus 48 million Gen Xers
• First generation to grown up as “digital natives” – always having access to online information
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
WHY ARE THEY IMPORTANT?
• Generation Y accounts for the largest market share
• By 2017, millennials will have more spending power than any other age group
• Millennials are more connected to technology than any other generation – and have more touch-points because of it
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
WHAT YOU NEED TO KNOW
We’ve highlighted 7 considerations for iGaming operators and land-based casinos when they target the millennial demographic
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
1. MILLENIALS ARE GETTING MOBILE
*courtesy of contently.com
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
2. THEY’RE A SOCIAL GENERATION
• They are a generation that is more likely to share their gambling habits across social platforms
• 66% of millennials in the US follow a brand on Twitter and 64% like a brand on Facebook to earn a deal or discount
• On average, US millennials check their smartphones 45 times a day
• 87% of online adults in the US aged 18 to 29 use Facebook & 37% are on Twitter
• Five out of six millennials in the US connect on social media networks
*courtesy of leadscon.com
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
3. THEY VALUE A MULTI-PLATFORM PRODUCT • Nine out of ten smartphone users start a session on one device and finish on another
• On average, US millennials have access to 7.1 different devices
*courtesy of contently.com
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
4. ENGAGEMENT IS KEYThe gambling aspect and the experience of the win in combination are what appeal to millennials
*courtesy of marketingsearch.org
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
5. GEO-TARGETED ADS HAVE A MASSIVE IMPACT• 48% are more likely to engage with an ad that’s relevant to their location
• 56% are willing to share their location for more relevant content
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
6. THEY’RE ANALYTICAL
• They’re an analytical demographic and are likely to question ad messaging
• Only 6% of millennials in the US consider online advertising to be credible
• One-third of older millennials hold at least a four-year college degree, making them the best-education group of young adults in US history
• For 95% of millennials in the US, friends are the most credible source of product information
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
7. THEY CANNOT BE IGNORED
By 2017, Millennials will have more spending power than any other age group
*courtesy of time.com
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The information contained in this document is private and confidential. Any reproduction of this document requires the express written consent of author.
For more information, please contact us at [email protected], or attend
the panel “ATTRACTING MILLENNIALS: How to Connect With the Next Generation” at the
East Coast Gaming Congress on Wednesday, May 25th
