2020 Media Information

02 Overview

03 Audience reach 04 Promotion and

advertising options

raquo

rsaquorsaquo

raquoraquoraquo

Targeted Promotions

Laboratorytalk is a vital lsquocog in the wheelrsquo for your online marketing activities

Our simple and targeted approach works for our customers and we believe that with the right planning preparation and implementation we can get you the right results This means a tailored approach - one that meets your objectives saves you valuable time and gives you the best possible return on investment

The information contained in this media pack covers content visibility and advertising opportunities across the laboratorytalk website and newsletter

What Can We do For You

Laboratorytalk showcases your newseditorial and product related information to engage end-users

Our lsquotop downrsquo site structure is both intuitive and easy to navigate and your content can feature on our home page and get into google news within hours Donrsquot have a lot of content -we can help you there too

We understand that your content needs good visibility and we make it easy for people to find it through primary placements related categories internal site searches and via supplier listings Make your content work harder on laboratorytalk

rsaquo

Our mission is simple to provide our audience with the information they need to make informed choices and to match buyers with sellers Our team of expert writers are on hand to get your information in front of our readers quickly and effectively and our flexible approach means that you donrsquot need to have detailed marketing or press materials for all of your products news videos and applications

rsaquo

rsaquorsaquo Overview rsaquo

02

Some of our main categoriesrsaquo

Our mission is to match buyers with sellers

Content and structure

What does this mean to you

raquo

l Analytical Instrumentsl Life sciences amp clinical

laboratory equipmentl Lab SoftwareHardwareIT

l Laboratory equipmentand wares

l Supplies and consumables

rsaquorsaquorsaquoAudience reach

Audience reach

03

Most popular job titles l Laboratory Assistantl Laboratory quality QA Assistantl QC Managerl Lab Technicianl Medical Lab Assistantl Laboratory Analystl Lab Managerl Lab Directorl Assistant Lab Managerl Quality Assurance Officerl Research Scientistl Research Operations Managerl Principal Scientistl Research Executivel Research Associatel Research amp Development Managerl VP Clinical Researchl Sr Research Associatel Director Clinical Researchl Director of RampDl Research Chemist

rsaquoIndustry Sectors

l Industrial Lab - 21l Research LaboratoryQC

QAConsultancy - 18l Academia

University - 11l Food and Beverage - 12l Pharmaceutical

Biopharma - 11l Governmentpolitical

legislative - 9l Environmental - 9l Forensic - 6l Other - 3

Geographical Breakdown l UK - 24l USA - 19l Rest of Western

Europe - 11l Eastern Europe - 11l China - 11l India - 10l Pacific - 5l ROW - 6

Readership and traffic overviewrsaquo

240000Page Impressions

130000Monthly Visitors

24Pages Per Visit

235secAverage Stay

rsaquorsaquo Promotion amp advertising options rsaquo

04

Response Branding amp Lead Generation Options

See an example of the weekly newsletter here

View an example of our themed newsletters here

Co-branded e-blasts Would you like to reach our subscribers with your own HTML e-blast This is a dedicated message sent by us on your behalf A great way to get quick interest for product launches promotions webinars and other events Ask us for information

rsaquo

Our content-based solutions ndash built around your product news applications white papers and videos - includes a combination of onndashsite and email options

We can create bespoke solutions for your particular requirements From generating qualified sales leads to brand visibility wersquoll tailor our service to meet your needs Alternatively you can choose from our popular annual package options starting at pound1600

NewslettersThe Laboratorytalk newsletters are a powerful way to get your message direct to the inbox of more than 24000 subscribers Whether itrsquos a product launch exhibition promotion or a special offer our fully opted-in audience of laboratory professionals gets you instant results There are a variety of promotional options ndash from product slots to banner MPU and video ads ndash that can be configured to meet your requirements including clicks and lead generation Over 80 of our readership make or influence purchasing decisions so you can be sure yoursquore getting in front of the right audience

rsaquoNewsletter amp Email

Full details can be found here

MPU AD

BANNER

PRODUCT SLOTS

1

3

2

Click here to see an example

Newsletter optionsrsaquo Banner Ad unit from pound3501

MPU Ad unit from pound450 Productvideo slot from pound3002 3

Laboratorytalk is a vital lsquocog in the wheelrsquo for your online marketing activities

Our simple and targeted approach works for our customers and we believe that with the right planning preparation and implementation we can get you the right results This means a tailored approach - one that meets your objectives saves you valuable time and gives you the best possible return on investment

The information contained in this media pack covers content visibility and advertising opportunities across the laboratorytalk website and newsletter

What Can We do For You

Laboratorytalk showcases your newseditorial and product related information to engage end-users

Our lsquotop downrsquo site structure is both intuitive and easy to navigate and your content can feature on our home page and get into google news within hours Donrsquot have a lot of content -we can help you there too

We understand that your content needs good visibility and we make it easy for people to find it through primary placements related categories internal site searches and via supplier listings Make your content work harder on laboratorytalk

rsaquo

Our mission is simple to provide our audience with the information they need to make informed choices and to match buyers with sellers Our team of expert writers are on hand to get your information in front of our readers quickly and effectively and our flexible approach means that you donrsquot need to have detailed marketing or press materials for all of your products news videos and applications

rsaquo

rsaquorsaquo Overview rsaquo

02

Some of our main categoriesrsaquo

Our mission is to match buyers with sellers

Content and structure

What does this mean to you

raquo

l Analytical Instrumentsl Life sciences amp clinical

laboratory equipmentl Lab SoftwareHardwareIT

l Laboratory equipmentand wares

l Supplies and consumables

rsaquorsaquorsaquoAudience reach

Audience reach

03

Most popular job titles l Laboratory Assistantl Laboratory quality QA Assistantl QC Managerl Lab Technicianl Medical Lab Assistantl Laboratory Analystl Lab Managerl Lab Directorl Assistant Lab Managerl Quality Assurance Officerl Research Scientistl Research Operations Managerl Principal Scientistl Research Executivel Research Associatel Research amp Development Managerl VP Clinical Researchl Sr Research Associatel Director Clinical Researchl Director of RampDl Research Chemist

rsaquoIndustry Sectors

l Industrial Lab - 21l Research LaboratoryQC

QAConsultancy - 18l Academia

University - 11l Food and Beverage - 12l Pharmaceutical

Biopharma - 11l Governmentpolitical

legislative - 9l Environmental - 9l Forensic - 6l Other - 3

Geographical Breakdown l UK - 24l USA - 19l Rest of Western

Europe - 11l Eastern Europe - 11l China - 11l India - 10l Pacific - 5l ROW - 6

Readership and traffic overviewrsaquo

240000Page Impressions

130000Monthly Visitors

24Pages Per Visit

235secAverage Stay

rsaquorsaquo Promotion amp advertising options rsaquo

04

Response Branding amp Lead Generation Options

See an example of the weekly newsletter here

View an example of our themed newsletters here

Co-branded e-blasts Would you like to reach our subscribers with your own HTML e-blast This is a dedicated message sent by us on your behalf A great way to get quick interest for product launches promotions webinars and other events Ask us for information

rsaquo

Our content-based solutions ndash built around your product news applications white papers and videos - includes a combination of onndashsite and email options

We can create bespoke solutions for your particular requirements From generating qualified sales leads to brand visibility wersquoll tailor our service to meet your needs Alternatively you can choose from our popular annual package options starting at pound1600

NewslettersThe Laboratorytalk newsletters are a powerful way to get your message direct to the inbox of more than 24000 subscribers Whether itrsquos a product launch exhibition promotion or a special offer our fully opted-in audience of laboratory professionals gets you instant results There are a variety of promotional options ndash from product slots to banner MPU and video ads ndash that can be configured to meet your requirements including clicks and lead generation Over 80 of our readership make or influence purchasing decisions so you can be sure yoursquore getting in front of the right audience

rsaquoNewsletter amp Email

Full details can be found here

MPU AD

BANNER

PRODUCT SLOTS

1

3

2

Click here to see an example

Newsletter optionsrsaquo Banner Ad unit from pound3501

MPU Ad unit from pound450 Productvideo slot from pound3002 3

rsaquorsaquorsaquoAudience reach

Audience reach

03

Most popular job titles l Laboratory Assistantl Laboratory quality QA Assistantl QC Managerl Lab Technicianl Medical Lab Assistantl Laboratory Analystl Lab Managerl Lab Directorl Assistant Lab Managerl Quality Assurance Officerl Research Scientistl Research Operations Managerl Principal Scientistl Research Executivel Research Associatel Research amp Development Managerl VP Clinical Researchl Sr Research Associatel Director Clinical Researchl Director of RampDl Research Chemist

rsaquoIndustry Sectors

l Industrial Lab - 21l Research LaboratoryQC

QAConsultancy - 18l Academia

University - 11l Food and Beverage - 12l Pharmaceutical

Biopharma - 11l Governmentpolitical

legislative - 9l Environmental - 9l Forensic - 6l Other - 3

Geographical Breakdown l UK - 24l USA - 19l Rest of Western

Europe - 11l Eastern Europe - 11l China - 11l India - 10l Pacific - 5l ROW - 6

Readership and traffic overviewrsaquo

240000Page Impressions

130000Monthly Visitors

24Pages Per Visit

235secAverage Stay

rsaquorsaquo Promotion amp advertising options rsaquo

04

Response Branding amp Lead Generation Options

See an example of the weekly newsletter here

View an example of our themed newsletters here

Co-branded e-blasts Would you like to reach our subscribers with your own HTML e-blast This is a dedicated message sent by us on your behalf A great way to get quick interest for product launches promotions webinars and other events Ask us for information

rsaquo

Our content-based solutions ndash built around your product news applications white papers and videos - includes a combination of onndashsite and email options

We can create bespoke solutions for your particular requirements From generating qualified sales leads to brand visibility wersquoll tailor our service to meet your needs Alternatively you can choose from our popular annual package options starting at pound1600

NewslettersThe Laboratorytalk newsletters are a powerful way to get your message direct to the inbox of more than 24000 subscribers Whether itrsquos a product launch exhibition promotion or a special offer our fully opted-in audience of laboratory professionals gets you instant results There are a variety of promotional options ndash from product slots to banner MPU and video ads ndash that can be configured to meet your requirements including clicks and lead generation Over 80 of our readership make or influence purchasing decisions so you can be sure yoursquore getting in front of the right audience

rsaquoNewsletter amp Email

Full details can be found here

MPU AD

BANNER

PRODUCT SLOTS

1

3

2

Click here to see an example

Newsletter optionsrsaquo Banner Ad unit from pound3501

MPU Ad unit from pound450 Productvideo slot from pound3002 3

rsaquorsaquo Promotion amp advertising options rsaquo

04

Response Branding amp Lead Generation Options

See an example of the weekly newsletter here

View an example of our themed newsletters here

Co-branded e-blasts Would you like to reach our subscribers with your own HTML e-blast This is a dedicated message sent by us on your behalf A great way to get quick interest for product launches promotions webinars and other events Ask us for information

rsaquo

Our content-based solutions ndash built around your product news applications white papers and videos - includes a combination of onndashsite and email options

We can create bespoke solutions for your particular requirements From generating qualified sales leads to brand visibility wersquoll tailor our service to meet your needs Alternatively you can choose from our popular annual package options starting at pound1600

NewslettersThe Laboratorytalk newsletters are a powerful way to get your message direct to the inbox of more than 24000 subscribers Whether itrsquos a product launch exhibition promotion or a special offer our fully opted-in audience of laboratory professionals gets you instant results There are a variety of promotional options ndash from product slots to banner MPU and video ads ndash that can be configured to meet your requirements including clicks and lead generation Over 80 of our readership make or influence purchasing decisions so you can be sure yoursquore getting in front of the right audience

rsaquoNewsletter amp Email

Full details can be found here

MPU AD

BANNER

PRODUCT SLOTS

1

3

2

Click here to see an example

Newsletter optionsrsaquo Banner Ad unit from pound3501

MPU Ad unit from pound450 Productvideo slot from pound3002 3

rsaquorsaquorsaquoAdvertising can be targeted to specific content pages categories channels or run-of-site for broader awareness campaigns Geo targeting is also available

Promotion amp advertising options

05

rsaquo

rsaquo

Display Advertising

Keyword search targeting Display targetingSo you sell lsquoHPLC Columnsrsquo and yoursquod like your exclusive ads showing on the search results page whenever anyone searches for lsquoHPLC columnsrsquo - well now you can Prices start from pound25 per keywordphrase per month

Featured article targetingShow your related news or product page as a featured result when someone searches for similar content in that category Prices from pound100 per month

Production requirementsFLASH GIF or JPG files of 60KB or less in sizePlease embed URL into FLASH files

rsaquo

FEATURED RESULT

CPM Rates

A 728 x 90 pixel banner to run at the top AND bottom of the page ndash from pound120 per thousand impressions

A 300 x 250 MPU ad in a prime spot on the right side of the page ndash from pound90 per thousand impressions

A 300 x 600 ad in the same slot as the MPU but is twice as deep ndash from pound150 per thousand impressions

rsaquo1

2

3

1

2

3

Contact Andy Long andylongsynthesismediacouk +44 (0)1442 200659