Targeted Online Branding and Marketing Solutions By Kim Garst Copyright © 2012 Social Media...

Targeted Online Branding and Marketing SolutionsBy Kim Garst

Copyright © 2012 Social Media Branding All Rights Reserved.

Social Media Branding is a full service Internet, social media marketing, branding and consulting firm. We service clients all over the world.

Integrated Online Branding & Marketing SolutionsThe Company


Website Design & Development

Pay Per Click Advertising

Search Engine Optimization

Conversion Optimization

Social Media Marketing

Social Media Apps & Widgets

Affiliate Marketing

Email/Autoresponder Marketing

Services Integrated Online Branding & Marketing Solutions


Today’s Online Marketplace

You may be a smaller distributor in comparison to some of the national distributors, but you are an industry leader when it comes to venturing out into new areas/products, etc.

For example, you were one of the first companies to stock tankless water heaters.

You have an unwavering commitment to customer training within your industry.

You can gain a TREMENDOUS advantage over your competition by combining a multi-faceted online and offline marketing campaign to your advantage.

Is all about RELATIONSHIPS.

Integrated Online Branding & Marketing Solutions


Prepare:The BIG Goal

Visitors

Your Website

Revenue



Conversion Optimization – The Funnel Integrated Online Branding & Marketing Solutions


Conversion Optimization – Design Example

The Original Site:

• Simply a “Placeholder”

• No call to action

• Lack of compelling content

• Not Updated Frequently

What does your site accomplish in 8 seconds?



Conversion Optimization – Design Example

The Optimized Site:

• “Free Offer”

• Multiple calls to action

• Registration form

• Newsletter sign-up

• Clean navigation

• Video content

• Social Media Integration



Get There Before Your Competition Does

Building an online presence/platform greater than that of your competition will give your business a HUGE “LEG UP”.

Learn to use your website to promote your products. Optimization will assist new customers to find you and keep your existing customer base in the “know” about your business and how to get in touch with you.


Use your REAL ESTATE to promote your business assets…

EXPERTISE, PRODUCTS & TRAINING


Optimize:With Search Engine Optimization (SEO)



ORGANIC

PAID PAID

Deep linking

Video results

Local business results

SEO – Organic Search Results Integrated Online Branding & Marketing Solutions


2005 2009

Search Behavior Has Changed Integrated Online Branding & Marketing Solutions


Keyword strategy• Short tail (broad terms)• Long tail (specific niche terms)

Site structure & site map• Follow Google guidelines• Website sitemap & xml sitemap

Unique content• Keyword rich SEO copy• Rich media• Blogs & user-generated content• Article submissions

Organic inbound links• One-way links• Link building strategy

SEO – 4 Key Components Integrated Online Branding & Marketing Solutions


SEO – Wordpress Benefits Integrated Online Branding & Marketing Solutions

1. Permalinks - You can alter the structure of permalinks to your liking and add keywords you want to focus on for each and every post you make.

2. Theme Structure - loads pretty fast and the code is very clean and search engine friendly. You should know that latest search engine from Google does take site speed in to consideration.

3. Usage Of Tags - ability to tag your posts, it not only gives you an additional navigational option but also lets search bots to find your internal pages and posts more easily.

4. Easily optimize Images - wordpress provides you with a feature that will let you to not only add titles to your images but you can also add captions for each image. Search engines loves pics with all these information embedded in to image url and use them to index it on its image results.

5. Make Pages and Add Content - You can post pages in wordpress, meaning you can make pages for important keywords you want to focus on and have it on your navigation. This makes it easy for search engines to find your pages and rank it.


SEO – Keyword Strategy Integrated Online Branding & Marketing Solutions


https://adwords.google.com/select/home

Communicate:With Social Media Marketing



Understanding Social Media

Social media is:

• a method of creating brand trust and awareness• a way to communicate with current customers• a way to network with people in your industry• a platform from which to market and “sell”

Social media is not:

• purely a marketing and advertising platform• a short term solution for marketing• a place just for promotions and self-serving messaging



Your Target Market…

• Discover where they communicate

• Listen to what they are “talking” about

• Get involved in the conversion

• Offer value to your customers

• Communicate with them directly

How to Approach Within Social Media Integrated Online Branding & Marketing Solutions


How We Approach Social Media

Website & blog

Facebook Twitter LinkedIn YouTube



Social Media Advantages

The advantages of social media include:

• Easily communicate with customers and prospects

• Create trust and transparency

• Platform for promotions and marketing

• Search Engine Optimization value

• Great online visibility for your brand



Communicate:With Email Marketing



Why use email marketing?

• Convert prospects to clients• Enhance relationships• Customer loyalty and repeat business• Automated e-mail marketing systems

Email Marketing Integrated Online Branding & Marketing Solutions

Example – TYPICAL SALES DAY

Make 6 quality sales calls (not just a quick in and out).

Of those calls, how many orders are generated?

If you make the same 6 calls in a given day, but also got your name in front of even half your customer base - the chances of creating sales have increased dramatically.


Some Specific Ideas

• Incorporate a training schedule calendar for the products for each branch in ONE place for your customers. This encourages repeat traffic. • Encourage requests for quotes/more product info via email from your website.

• Advertise specials.


Time management

As you separate which customers respond and prefer electronic communication from those who wish a face-to-face interaction, you will maximize your service to your client base.

Remember…time is money.



Future Possibilities

Contractor lists for specific needs of the end consumers: service, parts, resellers, etc.

Marketing classes for customers looking to grow their business.


Conversions:



Integrated Online Marketing SolutionsHow it Works


Foundation:With Website Design



Our website design process includes the following:

• In-depth discovery sessions with the client

• Regular consultations with the client

• Completing projects on time and within scope

Website Design & Development Integrated Online Branding & Marketing Solutions

We are dedicated to SERVING your company as if it was our own.


Thank You


Targeted Online Branding and Marketing Solutions By Kim Garst Copyright © 2012 Social Media...

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