Target Marketing

Typical Fields◦ Name◦ Email address

District/Department of Education School Role field

◦ Department of Education◦ Principal◦ Teacher◦ District Level Administration

Superintendent Assistant Superintendent Curriculum and Instruction Coordinator

Hot Areas◦ PACE (Alternative Certification)◦ District special relationships

Promotion codes Reimbursement

◦ Initiatives Early Childhood ELL Science

Listserv Permission email marketing software

◦ Arial Software Built for high-end, high-volume, demanding users Works with practically any database Hands-free unsubscribe management Unlimited message personalization Deluxe campaign scheduler Unlimited email lists & subscribers Handles email bounces and removes Built-in HTML editor

Use first name if Known If not known:

◦ “Hello NC Administrator”◦ “Hello NC Educator”◦ “Hello GA Instructional Coach”◦ “Hello SC Science Teacher”

Be detail oriented

Use same basic message Tweek basic message based on role/initiative

Need to write the script Keep up with bounces

◦ Hard bounce vs. soft bounce Keep up with unsubscribes Otherwise you will get flagged as a

SPAMMER!

Information gathering◦ Surveys◦ Exhibition booth talk

GA Math Conference1800 participants90% unaware we existedDistributed 300 catalogs & flyersMany math coaches and district administrators

Marketing message “buzz words” Brand recognition

◦ Exhibition booth◦ Presentation◦ Flyers◦ Collateral-calendars, pens, etc.◦ Marketing Pieces

SDE Alternative Certification Using interdepartmental partners

◦ 800 number—Track the call type◦ Website- www.TeacherLineSoutheast.org

Drive potential learners here for state specific information

Drive district decision makers here for district benefits

◦ ITV Introduction to SDE personnel Cross marketing

◦ StreamlineSC School and District Training Station Technology Workshops

Analyze data◦ Craft more targeted messages◦ Determine local course to run based on previous

enrollments◦ Determine successes and failures

Segment previous learner successes into targeted marketing group

Craft targeted message based on market segment group