Target Audience Survey

Questions We Chose To Ask ...

Me and my group have come up with this survey to gather all information that we need from the public, this will help us to plan out our music video in detail. With in this survey, we gave the public open and closed questions, allowing them to give their own thought and to give us specific answers on certain areas.

By being able to have more detail and a fixed plan on what we need to achieve in our research, allows us to get all the correct genre features that needs to be involved with in our music video.

Through this survey, we are able to narrow down who our target audience is, where there enjoyment is and what they expects to see in this particular genre. By getting the correct target audience to work towards, this helps us to design our own music video.

We posted our survey on social network sites such as Face Book and Twitter. Although we only got 19 results, it gave us the correct information that was needed.

Q1: What is your gender?

Q2: What is your age?

Q3: Name 15 of you hobbies/ interests

Male Female

Q4: Do you prefer a music video to have more narrative, more performance or an equal amount of both?

Q5: What is your favourite music video and why?

Male Female

Q6: Do you enjoy alternative rap/ hip hop music? If yes what do you expect to see in this music video of genre?

Male Female

How do you mostly watch music videos?

Analysing the results of our surveyOur target audience will be male’s between 16- 20, this is the

strongest gender and age range that preferred this type of genre. Males came out at the top as most of the males liked alternative rap, but the female only liked a few of the very well known songs or artists.

Most of the males had a common interest in social networking, sports, food, music, night life, gaming, TV and shopping. A number of females also shared these interests.

On question four, a higher percentage of the volunteered public chose to have an equal amount of narrative and performance with in music videos.

When we asked what was there favourite music video and why it was, they could describe to us that they love seeing the emotion from the performers facile feature connecting with the lyrics. They like having a strong narrative that sets the scene of the story with sharp angled shots to create the tension or romance.

We have found out that the audience tends to understand the story through the narrative if the performer is mixed in with the narrative setting. They also prefer it when the video begins at the same time as the audio.

From collecting information about what people expect to see in an alternative rap music video, we found out that people will expect to see a male rapper with a rappers costume ( jackets, one size too big shirt, loose trousers, branded shoes, snapbacks), surrounded my seductive, attractive female in skimpy little outfits. They also expect to see a relationship (story line) between the female and male rapper, plus the lyrics are shown through a strong and meaningful visual narrative (males perspective).

People these days tend to look up music videos through social network such as YouTube, rather than flicking though TV channels.