Presentation: Solving for Audience/Index-Based Buying: A National Retail Story
Target audience research buying patterns and venue
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Transcript of Target audience research buying patterns and venue
TARGET AUDIENCE RESEARCH SECONDARY RESEARCH BUYING PATTERNS Jessie Niven
BUYING PATTERNS
When I look on amazon I noticed that buyers tend to buy similar albums, to Eliza Doolittle’s. Some were newer artists such as Duffy however mostly the common albums brought were older albums or artists that are no longer in the charts.
There was some examples of albums with many tracks on that are of similar style to Eliza Doolittle. I also noticed that the albums suggested are very calm, mellow albums that one would use as ‘background music’ e.g ‘Weekend Songs’.
EXAMPLES
REVIEW
‘It's a minor miracle that Eliza Doolittle, the 22-year-old Camdenista, has managed to make such a coherent and effortless-sounding debut album. Although she has co-written every song, she's done so alongside 11 other writers, with additional credits going to the Fleetwoods for the sample of their 1959 song Come Softly to Me, and to George and Felix Powell for lifting their chorus to Pack Up Your Troubles in Your Old Kit-Bag. The vintage of those steals indicates the musical tone: retro-modern, a collage of familiar summery styles’
Michael Hann The Guardian
VENUES MY ARTIST PLAYS AT Eliza Doolittle has played at numerous different size
venues, here are some reviews off ticket master website after her shows from the public in 2011 however she has only performed with a number of other acts, she has not yet had a tour for her album but has toured with Paloma Faith.
VENUE