Target Audience

Research

Evidence• We have created our Target Audience research survey both on paper and

on SurveyMonkey.com so that we can get responses from a wide audience.

• The images below show how I have used emails and social networking sites

such as Facebook and Twitter to share the SurveyMonkey link. The photo

shows someone filling in a paper copy of our survey.

Results

Here we can see that

more females

responded to our

survey.

Results

This shows that

although the majority

of our responses

were from 16-30 year

olds, we also got a

variety of other ages

to fill in our survey.

Results

Here we can see that

the amount of

Horror films people

watch varies greatly.

Results

Our Target Audience

chose “Demonic /

Paranormal” as their

favourite type of

Horror film. This is a

good result for us as

this is what we want

our film to be based

on.

Suggestions in the “Other” box included

incorporating Romance or Comedy into the

storyline.

Results

Here we can see that

most of our Target

Audience prefer to

watch films at home

rather than at the

cinema.

Results

Most of the people

we asked prefer to

watch films on

DVD, but Internet

Streaming was also a

popular option.

Results

Although most

people wanted to see

a Group of

Teenagers, the

responses for this

question are very

split.

Results

Here we can see that

our Target Audience

mostly want to see

Possession and

Sexual Nature in

Horror films. Gore

was also a popular

option.

Results

The majority of

people we asked said

that they enjoy films

based on Exorcism

and Demonic

Possession.

Results

Main responses to our final question included

scary images, credits and music to create a good

atmosphere which will immerse the audience.

Some responses said they would like to see

scenes of violence, killing and murder.