98.7 The Bull is Portland’s leader in new country music, touching the lives of males & females aged 25-54 & over 205k followers on Facebook.

Our audience can hear music from the ‘90s and today, news and politics, become involved in community outreach, entertainment, interactive content and participate in lifestyle-driven events. The artists heard on 98.7 The Bull make up an entire genre of music that is shaping a generation!

Target Audience

Target Audience302,500+Weekly listeners

HostsTony, Jake and Jenn, Danny Dwyer, MoJoe & Cassidy

Live & LocalStudios in Downtown PDX

ConsistencyStrong and consistent with adults 25-54

+50%Of listeners attended college

+41%Of listeners earn $75k +

205,400+Followers on Facebook

CommunityRoZone at the Rose Festival, Live Studio concerts & events, Moda Center ticketed events, ticket stops, pre-concert parties, Oregon State Fair, the Molalla Buckaroo Rodeo, Clark County Fair, Terrapin Events, CMA/ACM Broadcasts, the Danny Dwyer Golf Invitational, and the St. Jude Radiothon.

2019 Nielsen Audio, Portland, September 2019 MBA

AcquisitionListeners are more likely to purchase in many categories: beer grocery spend, shopping online, frequent diners, Starbucks and gaming consoles.

Target Audience

2019 Nielsen Audio, Portland, September 2019 MBA

• Adults in mid twenties to early forties

• Over 53% of the audience falls in the A25-54 demo

• 44% male /56% female• Secondarily effective with

A25-34 & A35-44 • 28% have a college degree or

more and over 22% have some college

• Over 61% are homeowners• 47% of the audience earns an

income of $75k+• 72% work full or part-time and

over 6% are retired

Target Audience

● Plans to buy a computer in the next year: Index 162

● Snowboarding: Index 154● Boating in the last 12 months: Index 151● Bicycling in the last 12 months: Index 136● Swimming in the last 12 months: Index

135● Type of alcoholic beverages drink most

often: Beer: Index 126● Game Console in home: Index 117● Hiking/backpacking in the last 12

months: Index 117● Netflix: Index 117● Ate at Taco Bell (last 30 days): Index 117● Bought items at the Home Depot within

the last 3 months: Index 114 ● Bought furniture within the last 12

months: Index 113● Any white good (liquor drank in last 30

days): Index 113● Bought clothes online (last 3 mos): Index

106

Target AudienceThe Bull Listeners Are in the Market to Buy!

Personalities

Tony RussellThe Morning Bull Ride, Weekdays 5am-10am

Endorsements are $500/month with a 3 month minimum advertising commitment @ $3,000/month; Appearances start at $300 each

Current Endorsements: Safeway, Hannah the Pet Society and Bank of America

Personalities

Jake ByronThe Morning Bull Ride, Weekdays 5am-10am

Endorsements are $500/month with a 3 month minimum advertising commitment @ $3,000/month;

Appearances start at $300 eachCurrent Endorsements: SlimMe1, Pacific West Roofing, Safeway and NW

Honda Dealers

Personalities

Jenn HaysThe Bull Mornings, Weekdays 5am-10am

Endorsements are $500/month with a 3 month minimum advertising commitment @ $3,000/month; Appearances start at $300 eachCurrent Endorsements: Safeway

Personalities

Endorsements are $500/month with a 3 month minimum advertising commitment @ $3,000/month;

Appearances start at $300 eachCurrent Endorsements: Mattress Superstore, Visit Vancouver, Columbia

Orthodontics, Puyallup RV, Oregon Hot Tub

Danny DwyerMiddays 10am – 3pm

Personalities

Endorsements are $500/month with a 6 month minimum advertising commitment @ $3,000/month; Appearances start at $300 each

Current Endorsements: Vancouver Auto Group

MoJoe Roberts Afternoons 3pm-7pm

MoJoe (Joe) Roberts is the weekdays afternoon host on 98.7 The Bull! He lived in The Great Northwest with his three kids (two girls and one boy). Two of them live with him and my oldest daughter lives in Stockton, California. He’s a divorced single dad and he makes trips to California to spend time with his children several times per month. When he’s not in the studio, you can find him at movies and concerts, snowboarding, biking, camping and exploring the great outdoors!

He also hosts a movie review podcast called the One Minute Movie Review. His all time favorite movies include The Goonies, Avatar, Forrest Gump and Titanic. MoJoe is also a music junkie! Seriously, he’s a walking musical encyclopedia! Who needs Shazam when you can hear him on air. His favorite artists span several genres and include Garth Brooks, Weezer, Eminem, Gary Allan, Taylor Swift, Kendrick Lamar, Nirvana, Metallica, Rascal Flatts, George Strait, Linkin Park, Frank Sinatra, Johnny Cash and Willie Nelson. Yeah, he’s all over the place with my musical tastes.

He recently completed his first Portland to Coast race and has been Vegan since August 2017. He’s on a mission to consume the finest plant-based offerings from restaurants in and around Rose City.

Personalities

Cassidy QuinnEvenings 7pm-12 mid

Coverage Map

Audience Tactics

• Streaming simulcast spots

• Streaming player banner

• Video pre-roll :15

• Website Takeovers

• Social Media Sweepstakes Platform

• YouTube and Soundcloud Channels

• Programmatic- Retargeting- Search Targeting

• Mobile to Social

• Managed networks

• Lead generation

Website 98.7thebull.com

Source: Nielsen Scarborough, R1 2019, Cume Adults 18+*Source: Nielsen Audio, Jul19/Aug19/Sept19, Cume Persons 6+

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