Target audience profile - primary market

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GIRLS & BOYS

Transcript of Target audience profile - primary market

Page 1: Target audience profile - primary market

GIRLS & BOYS

Page 2: Target audience profile - primary market

The mood board shows a representation of our primary target audience whowill be young British students who have a personality like many teenagers andtend to have a interest in film/media. We have targeted this through showingmany different aspects of our audience’s identity.The majority of our target audience will be from London as it is a London basedhorror; they will also be exposed to British culture which will be used in the film.Our primary target audience is 15 – 25 so the film will fall in the 15 filmclassification. Representation of current music will be used so they will have tobe interested in music and the media. We are aiming our film at both femalesand males and I have exposed stereotypical interest of gender identities,showing makeup and fashion as attracting females and football and computegames as attracting boys. Being students I have used newspapers, books andimages of studying to attract this aspect. I have shown environments which theaudience are most likely to be seen, these include nightclubs and cinemas.Aspects of horror are also shown as it is a horror based film.