TARGET AUDIENCE FOR REGIONAL

MAGAZINESBY CLEMENTINE MILLS

From the first part of my research on regional magazines it is noticeable that the target audience is very middle class and middle aged. The content consists of information on seaside trips and activities, restaurant recommendations, houses and boats for sales and polls on the richest residents.

These regional magazines are often presented with a landscape image as the forground, promoting the lifestyle of each particular region. The representation is often of middle-upper class backgrounds.

Continued from the previous research, I developed the research and looked into regional magazines such as…

BRIGHTON CANTERBURY LONDON

The target audience for these magazines is more for the younger generation and younger adults of a more working class background, who are interested in fashion and art as well as the countryside and important historical events. The magazine does this by using more adventurous layouts and colour schemes to appeal to a younger audience.

To further develop my research, I looked into regional magazines from the US…

Regional magazines in the US are most commonly for the middle and upper classes which would be expected from the US as it’s more affluent than the UK.However, unlike regional magazines such as ‘KENT LIFE’ and ‘CHESHIRE LIFE’ the layout is increasingly interesting and creative, suggesting the target audience is more young adults.

I aim to target an audience of younger adults from more working class backgrounds by using a creative house style like…

…that can include lots of adverts like most regional magazines do, but still appeal to a younger audience by including things such as fashion and music as well as informative text for upcoming events and information on the regions best places.