TARGET AUDIENCE

Age We would like to make our video accessible to the widest

age range possible. This means that the target audience is a lot broader and we would like to try and please all ages. To do this we are not having any swearing, violence, sex or drugs in our film. We are also not including these things as we don’t deem it appropriate for our initial ideas for the story and they may detract from the real meaning.

Because we have a large target audience this means we also have a large target market which we can sell our product to thus maximising potential profits.

Gender

We would also like to keep our gender open to both women and men as we don’t feel as though it targets a specific sex. I believe a contributing factor is there are two boys and two girls in our group so we had inputs from both into what we wanted to incorporate in our film.

I believe our film best fits these groups due to our low budget and unusual storyline.