Target Audience Conor
2
Conor Daly Target Audience Age: 15-40 Gender: Male Ethnicity: Mixed Socio-Economic Group: C1, C2, D, E A - Higher managerial, administrative, professional e.g. Chief executive, senior civil servant, surgeon B - Intermediate managerial, administrative, professional e.g. bank manager, teacher C1 - Supervisory, clerical, junior managerial e.g. shop floor supervisor, bank clerk, sales person C2 - Skilled manual workers e.g. electrician, carpenter D - Semi-skilled and unskilled manual workers e.g. assembly line worker, refuse collector, messenger E - Casual labourers, pensioners, unemployed e.g. pensioners without private pensions and anyone living on basic benefits Why did I choose these? To start off with I choose this target audience range because teenagers love action films whilst a lot of middle aged people especially men still enjoy action films very much. We was going to make it to 50 however we decided not to because we thought that 15-50 would be too big of a gap in age difference. The target audience’s gender is going to be male. This is because men are more likely to have an attraction to action films than women. Our film is going to be aimed at people in the socio-economic group in C1, C2, D, E. This is because these people are the average working people or manual workers. Like a plumber, shop assistant, sales person, assembly line worker, E means they are most likely unemployed. So due to the target audience’s socio-economic group me must make sure that when we do want or film to be on it must be on between 6:00 - 10:30. This is because by this time all these types of workers are at home, finished their day of work and can watch our film for entertainment for the night. Where as
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Transcript of Target Audience Conor
Conor Daly
Target Audience
Age: 15-40Gender: MaleEthnicity: MixedSocio-Economic Group: C1, C2, D, E
A - Higher managerial, administrative, professional e.g. Chief executive, senior civil servant, surgeonB - Intermediate managerial, administrative, professional e.g. bank manager, teacherC1 - Supervisory, clerical, junior managerial e.g. shop floor supervisor, bank clerk, sales personC2 - Skilled manual workers e.g. electrician, carpenterD - Semi-skilled and unskilled manual workers e.g. assembly line worker, refuse collector, messengerE - Casual labourers, pensioners, unemployed e.g. pensioners without private pensions and anyone living on basic benefits
Why did I choose these?
To start off with I choose this target audience range because teenagers love action films whilst a lot of middle aged people especially men still enjoy action films very much. We was going to make it to 50 however we decided not to because we thought that 15-50 would be too big of a gap in age difference. The target audience’s gender is going to be male. This is because men are more likely to have an attraction to action films than women. Our film is going to be aimed at people in the socio-economic group in C1, C2, D, E. This is because these people are the average working people or manual workers. Like a plumber, shop assistant, sales person, assembly line worker, E means they are most likely unemployed. So due to the target audience’s socio-economic group me must make sure that when we do want or film to be on it must be on between 6:00 - 10:30. This is because by this time all these types of workers are at home, finished their day of work and can watch our film for entertainment for the night. Where as if we aimed it at higher class people such as A and some of B then it would have to air at a different time because the higher class people have completely different lifestyles compare to working class/middle class people. I decided to make sure we aim the film at all ethnicities, this is because I believe that there is no ethnicity that would prefer our film more than the other.
Other Films/TV shows our audience would like:
