Target Audience for Drama Films: Drama is the broadest of movies genres and includes subgenres such as romantic drama, sport

films, period drama, courtroom drama and crime. Drama films usually appeal to both the young mature and older audience, of both genders, due to the strong script that all drama films offer.

Appeals to those who are interested in mystery and problem solving. Due to the broadness of drama films, the target audience may vary by sub-genre. Drama generally aims to tell an honest story of human struggles. Drama films usually try to appeal more to emotions. A lot of the time drama films are made to appeal directly to the female audience. However,

drama films that are targeted at a male audience are known as a "guy cry."

Target Audience for short films: The kind of people that go and see short films are typically not your average movie going

audience, they are more into the genre as an art piece than as a form of entertainment. They are more interested in what a piece means and what it is trying to say

The audience for short films is completely different to that of the mainstream films. These people could be described as;

• SUCCEEDERS: People, who like to think they are in control, are powerful, successful and ambitious. This group of people is mainly driven by their income wanting to get high up in the industry. If they have already made it successfully into a powerful position then they would be the audience that could decide to invest in a new director etc. from viewing a short film and bring more money into their company. • ASPIRERS: People who strive for a bigger and better lifestyle. These could be the young people who may have just finished a degree at university and are in search for a job wanting to break it into the film industry. With the drive from their motivation of a better life they would do a lot of research into the industry themselves, in turn viewing the short films to get a better understanding. This could possibly be to get inspiration for their own amateur film making and get recognised. • INDIVIDUALISTS: People who are loners, individualists, independent thinkers who want to be separate from the crowd this sector of the audience could include the people who like to express their opinions and views through film. They are the opposite of the mainstreamers who may be the audience for big budget full length blockbuster films.

Drama as a genre: Drama is a genre that relies heavily on the emotional

and relational development of realistic characters. Themes are often based on real life issues. Drama is a very broad genre and has many subgenres.

Subgenres –

* Melodramas *Docudrama

* Crime/legal drama *Psychodrama

* Historical drama *Period drama

Primary Target Audience: Young adults/teenagers, 15+ Predominantly females Students/ Aspirers -People who strive for a bigger and better lifestyle. These could be the young

people who may have just finished a degree at university and are in search for a job wanting to break it into the film industry. With the drive from their motivation of a better life they would do a lot of research into the industry themselves, in turn viewing the short films to get a better

Target Audience for ‘Tommy’

Primary Target Audience: Young adults/teenagers, 15+ Predominantly females Students/ Aspirers -People who strive for a bigger and better lifestyle. These could be the young

people who may have just finished a degree at university and are in search for a job wanting to break it into the film industry. With the drive from their motivation of a better life they would do a lot of research into the industry themselves, in turn viewing the short films to get a better