My findings from my questionnaire was that my target audience associated drums as a prime factor in

evoking fear. Followed by the electric guitar (71%) and the piano (57%). Prior to this, I research some of the instruments that are used horror films

and also have low tone such as tremble instruments. I applied this to my questionnaire and used that as the basis of my question. This tells me that if these instruments were used correctly then they would help evoke fear into the audience as those sounds have been identified by our desired

audience as having a sense of foreboding. This means that we could challenge or conform to the

instruments that are commonly associate with horror film trailers in order to make our trailer more

dynamic.

I raised this question to my target audience ‘when do you watch horror films’. And as you can see from the chart, the majority watch horror films at night. This response allows me to carefully decide what time the film should be released. The fact that the majority watch horror films at night, allows me to put on the poster a possible midnight screening.

This would appeal to my target audience as a lot of them will watch horror movies late at night and would use that screening as a social event or the

older segment of my target audience would enjoy watching the film with their friends at this particular time. This will hopefully encourage groups of friends to attended the late night

screening.

I asked my target audience how much do/would they usually

spend on a magazine. when creating my questionnaire I

reflected on the research I had done whilst designing my

drafts and found that a lot of movie magazines were £3-

£4. However, the bar chart clearly shows that the majority

of my audience is willing to pay £1.99-£2.99. This now

gives me a clear idea of how I should price my magazine

in a way that appeals to my desired target audience. If I

priced the magazine at £3.99-£4.99 then many people

who are aged 16-24years old will not be willing to spend

that sort of money but additionally I will be ignoring

valuable feedback.

This will make my magazine more appealing to my target

audience as other film magazines are priced a lot higher.

Therefore a younger audience will see my magazine as a

more reasonable option and are likely to invest in my

magazine which has similar content to professional

magazines such as EMPIRE.

In order for me to produce a magazine front cover that I

know my intended audience like, whilst being

catchy and original. I decided to design this

questionnaire asking my audience which one they

preferred. The bar chart show that the majority of my

target audience liked the anagram LCA for lights

camera action, although 37% did like the name

cinematic, The intended audience have helped me

finalise the name that I will use for my magazine. LCA

also has a meaning behind it, which was not entirely

evident with the others.

This will appeal to my target audience as lights, camera

action is a common phrase which will be

recognisable not by my target audience but

additionally by many older and younger consumers.

I asked my target audience ‘does less dialogue increase the

suspense in a film trailer’. The bar chart clearly shows that

my desired audience agreed that less dialogue was

important in order to achieve an intense and anxious film

trailer. 86% of the people I asked thought that a trailer

worked better with less dialogue, as a result, I will use limit

the dialogue in my trailer as the this will help build the

enigma encouraging the audience to go and watch the

film. Instead of focusing on sound clips from the actual

film, I will use a lot more generic conventions such as

sound bridges, sound effects and cutaways in order to

increase the suspense instead of the relying wholly on

dialogue. Additionally, from previous research and tasks,

many horror film trailers do not rely solely on dialogue but

use mass amounts of editing in order to create a desired

effect.

I asked my audience which form of social media they

access . As you can see from the chart, being a

media literate generation, there is a balance

between the sites my target audience access.

Although the majority use Facebook, there is an

even amount that use Twitter and Instagram.

Therefore, like my research on Ouija, I could

potentially create a Twitter , Facebook and

Instagram page in order to help promote my film to

my target audience .

Additionally, I could also create a barcode on the

magazine and/or poster which the audience are

able to scan on their phones or tablets and unlock

more information, games or competitions. This

information will allow me to use the internet and

different form of social media and incorporate it into

my magazine front con=ver.