Target Audience
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My target audience will be both males and females in their late twenties/thirties, as the theme of the drama is quite sophisticated and mature. They would be people that are career driven and have quite high disposable income, in the social scale range of around A/B/C1. They would also be people that are interested in the crime side of Dramas. In the following slide I have created a typical couple that would be the people I am targeting to see my film. I have listed what I would expect their clothes/appearance to be like, what television they may watch, where they may go on holiday, what cars they would potentially have, their forms of entertainment and the literature they may read.
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Transcript of Target Audience
My target audience will be both males and females in their late twenties/thirties, as the theme of the drama is quite sophisticated and mature. They would be people that are
career driven and have quite high disposable income, in the social scale range of around A/B/C1. They would also be
people that are interested in the crime side of Dramas. In the following slide I have created a typical couple that would be the people I am targeting to see my film. I have listed what I
would expect their clothes/appearance to be like, what television they may watch, where they may go on holiday,
what cars they would potentially have, their forms of entertainment and the literature they may read.
Clothes/Appearance:• High fashion brands –• Women - Prada, Chanel, Mulberry,
Tiffany, Michael Kors.• Men – Armani, Calvin Klein, Boss,
Paul Smith.
Television:• Fans of crime drama – Sherlock,
Broadchurch, Scandal, Homeland,The Missing, The Bridge.
• Documentaries – DavidAttenborough, Brian Cox.
Will NOT watch:• Reality shows – Big Brother, Made
in Chelsea.• Saturday night entertainment – X
Factor, Britain's Got Talent.
Literature:• Newspapers read from iPad.• Thriller books read on Kindle.• Lifestyle magazines – Vogue,
Fitness, Home Improvement.
Car:No family yet, therefore wouldmost likely own a fancy sportscar e.g. Audi, higher end VW,Honda Civics, Mini’s etc.
Holidays:• 2-3 a year• City breaks (Rome, Madrid,
Paris)• Main summer holiday -
Bahamas, Caribbean, Dubai.Entertainment/Technology:• Latest Apple products (phones,
tablets, computers etc.) • Sky HD Box, Blu-Ray player.• Widescreen TV, surround sound.• Latest kitchen appliances, • Regular Cinema/Theatre visitors
