Deirkouble – Lebanon Phone +961 - 3 - 081710Fax +961 - 5 - 559885E-mail tarekasaad@hotmail.com

Tarek A. SaadPersonal Information Male, Married; Nationality: Lebanese; Age 36 (born 1978); Place of

Birth: Beirut, Lebanon

Professional Experience

May 11 – Current Caterinc. SAL Beirut, Lebanon General Manager

Caterinc. Sal is a retail franchise company established in 2011. We manage currently 2 brands in the Food & Beverage sector, Paind’Or (bakeries, pastries, daily plates, sandwiches, salads, chocolates & ice cream) and Malak Al Tawouk (QSR). We own 2 stores occupying a total area of 450 sq m and employing more than 25 people

Established Caterinc sal in May 2011 and signed the 1st franchise agreement with Malco, Paind’Or

Opened the first Paind’Or store in Aley on November 2011 Signed a franchise agreement with Malak Al Tawouk and opened in

Aley a 150 sq m store in Dec 2014 Became fully on board as of March 15 as a General Manager We employee more than 25 people Today we are in the process of signing a multi-unit franchise

agreement with MALCO, Paind’Or to open 4 stores. In the process to finalize the opening of a second Malak Al Tawouk

store in a Mall Food Court, The Spot Choueifat.

May 08 – Feb 15 OCP "Obegi Consumer Products sal” Zouk Mosbeh, Lebanon Marketing Manager

OCP (www.ocph.com) is a leading company in the sales, marketing & distribution of fast moving consumer goods in Lebanon & Syria

Reports directly to Mr. Marwan Moujaes, GM. April 11 – Feb 15 : Manages the EMAL, Energizer Middle East &

Africa LTD brands; Energizer, batteries & flashlights; Eveready, batteries & flashlights; Schick, razors & shaving gels/foams; Banana Boat, sun screen oils, sprays & lotions; Playtex, baby care products in addition to Durex, World’s No. 1 Condom Brand, a Reckitt Benckiser brand and Negro Steel Wool, an Oscar Weil brand.

May 08 – March 11 : Managed two product categories Food (Tabasco, Kikkoman, Jus Rol, Fairco, Kroger, Emborg, Louisiana Supreme) & Non – Food (3M “Scotch-Brite & Nexcare”, Kimberly Clark Professional, Negro “Sif El Abed”, Coton Plus, Clora, Spontex, Mapa, Vitomit, Calypso).

Writes and executes the marketing plan, distribution plan, promotion plan, sets sales targets, coordinates and follow up with the sales team, manages stocks, manages brand financials, proposes yearly A&P budgets and manages expenditure, and brief the ad agency on the brand communication strategy

Took Schick Razors as a challenge driving growth by 50% FY 12 vs

and by 20% FY 13 vs FY 12 Launched Banana Boat, sun screen products in Lebanon

(Summer 2011) and achieved market leader ship in Volume Share 16.2% -versus Nivea at 13.9% (SO 13 AC Nielsen)

Breaking records by scoring Energizer batteries SOM (Value) 69.2% (driving SOM from 62%)

Succeeded in winning with Eveready (CZ) on Camelion by scoring SOM (value) 43.3% vs 40.04%

Grew Durex Mkt Share (value) to 65.8% from 56.5 => +930bpts) Listed Durex condoms at the Modern Trade channels Increased Tabasco IMS FY 09 vs FY 08 by 32.5% Increased Kikkoman IMS FY09 vs FY 08 by 34% Re – Launched Clora, Super bleach, in Lebanon Re-launched Spontex, Mapa, Vitomit home care products &

Calypso body care products Launched KCP “Kimberly Clark Professional” brand (B2B)

Nov 2005 – April 2008 MNF " Michel Nassif et Fils" Beirut, Lebanon Senior Brand Manager

Reported directly to the Mr. Michel Nassif, Managing Director, and liaised with the Finance Manager, Mrs Louna Jabbour.

Managed the following brands Zwan, ZFG; Bavaria Prepared a yearly marketing plan and share it with the suppliers

followed by an assessment plan Maintained the Zwan luncheon meat leader position in the mkt,

and launched new products from Zwan: Hotdogs in Jars, LM with Olives

Jan 2005 – Oct 2005 Daher Food Industrial Company Forzol, LebanonBrand Manager

DAFICO, (www.poppins-flakes.com), manufactures a world quality line of breakfast cereals under the Poppins brand name.

Reported to the Marketing Manager Poppins Breakfast Cereal Brand Manager, set marketing

objectives, set the plant production forecast, set the sales quarterly and monthly targets, coordinate with the export department, and follow on product development

Managed to position the 375gr properly by running right consumer promotion targeting kids that resulted in a 300% growth in IMS

Succeeded in introducing the 1 Kg cereal pack at an competitive price eating from Kellogg’s market share

Jan 2004 – Dec 2004 MNF " Michel Nassif et Fils" Beirut, LebanonBrand Manager

Zwan Processed Meat Products Brand Manager responsible on developing and executing the marketing plan in full coordination with Zwanenberg Food Group, Holland

May 2002 – Nov. 2003 Horizon.FCB Jeddah, KSASenior Account Executive

HORIZON .FCB (www.fcb.com) is a Foote, Cone & Belding Worldwide fully integrated communication services agency and

part of the Inter Public Group. Reported to the Regional Account Director on the following

accounts SC Johnson (Brands: Glade, Windex, Raid, Pledge, Baygon), Showtime, Abbar & Zainy, Saudi Bin laden Group.

Executed all the accounts day to day jobs, ATL & BTL, write creative briefs & media briefs,

Participated in Mind & Mood sessions on Mercedes – Benz, Modem Diaries, Mousy NAB, and Windex Tile cleaner.

Coordinator on the Swatch Group Account (Omega Boutique opening, Rado Dealers’ event, Tissot Dealers’ event)

Feb. 2001 – April 2002 Leylaty Ballrooms & Conference Center Jeddah, KSA Sales Executive

Managed corporate accounts for a prestigious deluxe banquets & conference venue

Negotiated and closed deals

July 1999 – Aug. 1999 Crowne Plaza Hotel Dubai, UAETrainee – Sales & Marketing Dept. (Internship)

Education Fall 09 – 10 Lebanese American University Beirut, LebanonMBA – Master in Business Administration

Spring 2000 Lebanese American University Beirut, LebanonBS in Business

Spring 1996 Lebanese American School Khaldeh, LebanonHigh School Diploma

Professional Development Courses

Nov 13th – 15th, 2014 Starmanship Beirut, Lebanon“The 7 Habits for Highly Effective People”

Nov 29th, 2013 OCP/ Eastline/ Memac Ogilvy Beirut, Lebanon“OCP Group Social Media Conference”

June 19th & 20th, 2012 Starmanship Beirut, Lebanon“Touch Don’t Teach”

June 12th &13th , 2012 Starmanship Beirut, Lebanon“The 5 Choices for Extraordinary Productivity”

April 30th – May 01st, 2010 Wydner Coaches Beirut, Lebanon“Revealing David”

12 May 2003 Horizon.FCB Jeddah, KSA“Psychology of Consumer Behavior”

08 – 09 June 2000 LAU/ American Society for Quality Byblos, LebanonReliability Management

02-03 June 2000 Lebanese American University Beirut, LebanonThe Second International Management Conference “Knowledge

Management”Concepts, Strategies, and Applications

Languages Fluent in Arabic and English

PC Programmes Proficient in Windows environment, Microsoft Office programmes, Excel, Word, Power Point, Internet

Interests and Activities

Traveling, Drawing, Designing Houses, sports (Fitness, Basketball), Motor Bike touring (Harley-Davidson)

References Upon Request