Tara Johnson,Realtor/Broker

Jeff Loftus,Loan Officer

Serving Rochester and Surrounding SE Minnesota Communities

POWER of PARTNERSHIP

The “Organizer”The “I’m always 5 minutes early”The “I come with a pile of paperwork”The “Relationship Builder”The “Let’s Do a Wedding Show, Jeff!”The “Emailer”The “I work late nights”The “I meet clients at my kids school”The “I have NO military experience but LOVE helping those who serve mycommunity and country!!”

The “Chaos Keeps Me Going”The “I’m always 5 minutes late”The “My Laptop is my lifeline”The “If you’re my client you’re now family!”The “I’m a Bachelor!!”The “Talker”The “I’m in the office at 7 am”The “I meet clients on the golf course”The “I am a Navy Chief, have completed 3 tours in Iraq and LOVE helping those who serve my Community and country!”

+Tara

Jeff

=

A Perfect Partnership For Homes For Heroes!

SUCCESSFUL MARKETING

“Get The Word Out!”

Sponsor Sports TeamsLittle League, Bar Leagues, etc.

Community Events* Small Town ParadesDistribute flyers, keychains, water bottles, etc.* 4th of July Events / Memorial Day* Wedding Expo (great way to meet couples looking to buy their

first home!)* Home & Builders Show* Law Enforcement Expo* Kid & Baby Shows* “Tee It Up For The Troops”* Search for upcoming local events and see if you can get a

booth, volunteer, or sponsor that event. Many are free or low-cost.

SUCCESSFUL MARKETING

“Get The Word Out!”Distribute candy and snack buckets in Rochester

Each bucket contains:

1. Assorted candies, chocolates, granola bars, trail mix, etc.2. Homes For Heroes brochures (approx 5)3. Business Cards (approx. 5-10)4. Homes For Heroes logo pens (approx 5)5. Sticker on outside of the bucket with logo and contact information

Buckets can be purchased at the dollar store!

Distribute Buckets and Brochures at:

Doctors Offices Dentist Offices Veterinarian ClinicsVFW/American Legion Recruiting Stations VA Clinic National Guard Armory County Public Health Fire StationsPolice Stations Public/Private Schools Preschools/Daycare

Centers

Homes For Heroes Signage

Include HFH Riders on all listings!

Facebook can be a POWERFUL TOOL!We now have over 2,000 likesCreate a Facebook Page JUST for Homes For Heroes(Separate from your personal page or other business page)

Update dailyInvite friends to “like”

Great things to post:1. New Listings2. Price Reductions3. Heroes with BIG CHECK at closing4. Any relevant real estate, military, health care news

that affects your clients5. Something funny!6. Links to your website7. Mortgage program information (FHA, VA, USDA

links to new guidelines)8. What you do and why you do it!9. Anything you feel will drive clients to your website

or call you.

Other Great Marketing Ideas:--Print or purchase your own custom HFH brochures--HFH logo information on business cards, flyers, etc.--Buy the BIG CHECK and take photos with clients at every closing--Ask for testimonials--Ask for referrals from past clients--Create your own HFH website –easy and affordable through GoDaddy.com. --Get on TV! Do a press release on HFH to your local TV stations. I’ve been on our local ABC station 5 times this year and Rochester Women’s magazine is featuring me and the program in their June “Women Vets” issue. --Consider doing print, magazine, internet, etc. advertising --Post closing photos on your website and Facebook pages--Use the Homes For Heroes resources online! There are great ideas on for marketing on the website that all agents can take advantage of.--Wear HFH logo wear! Jeff has 5 polo shirts that he wears everyday and I can’t tell you how many leads he gets when people ask him “So, what’s Homes For Heroes?” --Have your trusted vendors become Friends of Heroes affiliates!--Ask your non-HFH affiliate lenders/Realtors to give you referrals. Even if they are not in the program it’s a great way to earn business!

Wedding Expo 2014

THANK YOU, JEFF!Jeff is currently serving in the U.S. Navy and was deployed to

Afghanistan in March. If you would like to send him a

card of thanks it would be greatly appreciated!

Chief Loftus, JeffreyNMCB 25

Headquarters CompanyFPO AE 09501-5730