Taptica: A Leading Performance Based Mobile Ad Network
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Transcript of Taptica: A Leading Performance Based Mobile Ad Network
A Leading Performance Based Mobile Ad Network
Empowering Mobile App Advertisers and Publishers
About Us
Co- founded by Logia Group and Marimedia, Taptica is a technology driven performance based
mobile ad network for app developers and content owners
Performance Based = No Bull
Performance Based Advertising
• Cost Per Action – Pay only for guaranteed conversions defined by advertisers
• Pay Only On:– Install– Purchase Behavior– Registration– Completed Tutorial– Any X Event
• Burst or Sustained – Taptica works with its clients to determine the most profitable strategy
How Do We Do It??
Ad Serving Platforms
BurstlyMoPub
Chartboost
Ad Networks
InmobiMojiva
Millenial
Tracking Solutions
AD-xOpenUID
Finger-print
Direct Publishers
Over 50 Exclusive
Guaranteed Performance for Publishers
*Optimizer
Media BuyingSystemInternal
Media Buying
Affiliates
CPA Network
Advertisers
PremiumAppsLeads
Publishers Network
Apps Mobile Sites
*Optimizer
AdServerUser Interface
Reporting system
Ad Networks
• Tracking of all types of conversions + LTV
• Targeting• Real time
optimization for publishers and advertisers
How does it work
Taptica’s ad serving
Technology
tracking
optimization
optimization
targeting
Solution for Advertisers and Publishers
• Technology - Optimization in real time, targeting by OS, location, carrier. Tracking of every action from impression, via click to conversion
• Advanced Reporting Portal – Updated real-time• Premium Partners• Support App & Mobile Web • Global – Serving over 100 countries• Fast Growing – 20% month over month• Profitable • Over 80,000 Conversions a Day
Premium partners A Few of Our Partners
IntroducingAppear Become visible for free
Appear – Our Solution for Better Discovery
“Appear” allows app developers to register their free apps and exchange available ad-space with other app developers while gaining credits for free cross-promotional exposure. • Easy to install SDK• Registering Multiple Apps for Free • Full Support in all type of ads including Rich Media.• Full transparency - Online reporting and Analytical tools.
You Gain Credits
Top
Users Discover your App
Users Click on ads shown in your app
Your Ads Appear Across Hundredsof Apps
Users Click On Your Ads