Tapping the Growing Probiotics Supplement Market
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Transcript of Tapping the Growing Probiotics Supplement Market
INTRODUCTION
MEASURING THE RETAIL VALUE OF PROBIOTICS AND DRIVERS OF GROWTH
RETAIL INNOVATION – FORMULATION, DELIVERY AND MARKETING
EVOLVING CONSUMER – HEALTH AND WELLNESS TRENDS
FUTURE OPPORTUNITIES AND CHALLENGES
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Disclaimer
Some of the information in this presentation is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor
International cannot be held responsible for omissions or errors.
Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses may not totally reflect the companies’ opinions, viewer
discretion is advised.
ScopeINTRODUCTION
All values expressed in this presentation
are in US$ terms, using a fixed 2016
exchange rate, except for health and
wellness and fortified functional shown
at fixed 2015 exchange rate.
2015 figures are final, except health
and wellness and fortified functional
based on part-year estimates.
Historical and forecast data are
expressed in constant terms, except
when noted in current terms.
Consumer Health
US$210.5 billion
Vitamins and Dietary Supplement
US$87.4 billion
Probiotic supplements
US$4.0 billion
Health and Wellness Packaged Food
US$436.6 billion
Fortified Functional Packaged Food
US$166.6 billion
Total Probiotic Yoghurt
US$30.8 billion
Sour Milk Products
US$5.8 billion
Global (Retail Value 2015)
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How did consumers take probiotics in 2015?INTRODUCTION
4 billionUS$ retail value of probiotics supplements in the world 2015
11%Retail value up from 2014
38%Expected growth from 2016 to 2021
9%Retail value growth expected in 2016
INTRODUCTION
MEASURING THE RETAIL VALUE OF PROBIOTICS AND DRIVERS OF GROWTH
RETAIL INNOVATION – FORMULATION, DELIVERY AND MARKETING
EVOLVING CONSUMER – HEALTH AND WELLNESS TRENDS
FUTURE OPPORTUNITIES AND CHALLENGES
© Euromonitor International
9
Probiotic supplements to outpace all others throughout year 2021MEASURING THE RETAIL VALUE OF PROBIOTICS AND DRIVERS OF GROWTH
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Growth leaders: World versus North AmericaMEASURING THE RETAIL VALUE OF PROBIOTICS AND DRIVERS OF GROWTH
0 10 20 30 40 50 60
Probiotic Supplements
Glucosamine
Combination Dietary Supplements
Protein Supplements
Co-Enzyme Q10
Fish Oils/Omega Fatty Acids
Eye Health Supplements
%
Fastest Growing Supplements 2016-2021, % Growth
World NA
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Where are people buying supplements in emerging regions in 2016? Non-traditional channels popular in each region
MEASURING THE RETAIL VALUE OF PROBIOTICS AND DRIVERS OF GROWTH
This is a redacted version. For the full presentation, please email [email protected].
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