Google Glass in retail:augmenting the shopping experience for

consumers& improving the mobility of employees

Niko Nelissen, CEO TapCrowdAgoria – 17/06/14

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TAPCROWD: STRONG IN RETAIL

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What’s driving us:Consumers expect an omni-channel shopping experience

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TapCrowd platform: mobile marketing automation

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TapCrowd builds retail consumer apps (B2C)

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We use iBeacons for in-store location detection

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TapCrowd also builds retail apps for employees (B2E)

THE NEXT FRONTIER: GOOGLE GLASSGoogle Glass is a “wearable”, which extends the capabilities of the smartphone. TapCrowd extends the functionality of its retail mobile apps (both B2C and B2E) towards Google Glass and other wearables.

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Google Glass for consumers: omni-channel shopping

Consumer receives personalized coupons and recommendations based on his/her shopping history (user profile) and the current location in the supermarket (iBeacons).

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Google Glass for employees: in-store inspection, order picking…

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Thank you !

Twitter: @nikonelissen

niko.nelissen@tapcrowd.com

www.tapcrowd.com