Methods in Business ResearchResearch Conducted by Tapal Tea

Presented by:Zain Asrani

Sunny Maghnani

Hawk Eye View of the Company

• Founded by Adam Ali Tapal in 1947

• Family Mixture was the first brand

• Became the largest Pakistani Tea Company and currently it has 9 different tea brands according to the different cultural segments

Research on the Hard Pack

• The Marketing Manager Service Mr. Khawaja M. Musa was responsible for conducting the research.

• An experimental research was conducted in different cities of the country to analyze the consumer behavior.

• 12 different sessions were taken.

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• Target Market: House wives belonging to different economic classes.

• Execution: getting feedback and thoughts of the target market on the different advertisements.

• Ads were based on different brands of Tapal Tea.

Outcomes

• A group of target market was not comfortable with the soft pack of one of the brands of tapal.

• THE BIG REASON: Status!!!

• BRAND: Tapal Danedar

And Then..

• After the launch, Tapal claims that it is difficult to fulfill the market need of hard pack due to high demand.

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