8/2/2019 Tapal Personification

1/4

PERSONIFICATIONMohsin Ali Sadiq

8/2/2019 Tapal Personification

2/4

Personified by

8/2/2019 Tapal Personification

3/4

Tapal Danedar Shafqat Amanat Ali Khan

Strong Taste Strong Voice

Recognizable Aroma Recognizable Quality of VoiceGrainy Feel Danedar Unique Sense of Style -

Masculine

Eastern Values Classical Training

Family of products have massappeal

Mass Appeal especially aftermove to Bollywood

Heritage Heritage

Rationale

8/2/2019 Tapal Personification

4/4

Conclusion

Q&A