Tank Top TV - Netflix viewing data
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Transcript of Tank Top TV - Netflix viewing data
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Accurate viewing data for a sample of Netflix viewers
Across all the devices they use
Just to be clear: Tank Top TV doesn’t have a relationship with Netflix. This is data that individual users have granted us access to.
© 2014 Tank Top TV Ltd
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2012 2013 time
Each row of dots represents one user’s viewing
Each dot represents a view of a programme or film
© 2014 Tank Top TV Ltd
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2012 2013 time
High density of dots – people watching a lot of content on Netflix
© 2014 Tank Top TV Ltd
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2012 2013 time
Sparser dots – these people watch less frequently
© 2014 Tank Top TV Ltd
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2012 2013 time
Big gaps in viewing – free trials?
© 2014 Tank Top TV Ltd
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Binge viewing
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A ‘binge’ is a viewing watching more than one episode of a show on the same day
In our sample • 43% of viewing sessions are a binge• 74% of episodes are viewed as part of a binge
© 2014 Tank Top TV Ltd
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© 2014 Tank Top TV Ltd
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Nearly all episodes of Parks & Recreation are watched as part of a binge
© 2014 Tank Top TV Ltd
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5 episodes of Parks & Recreation is roughly 100 minutes of viewing
© 2014 Tank Top TV Ltd
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Approximately the same viewing time as 2 episodes of House of Cards or Breaking Bad
© 2014 Tank Top TV Ltd
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Individual title tracking
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Final series release
Breaking Bad views over time
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© 2014 Tank Top TV Ltd
Top
100
TV s
how
s –
epsi
odes
vie
wed Shape of the long tail
emerges clearly, even from a small sample
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