TangledWeb
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IMPOTENT DOMAIN THE NAME OF THE GAME PIC AND CHOOSE BULLSEYE THE BOTTOM LINE Easy-to-remember domain names are a vanishing breed. Most business owners are inclined to use their business name, and settle for awkward spellings and hyphenated alternatives when it isn’t available. You have to ask yourself if ‘www [dot] my [underscore] business [underscore] name [dot] com is really the best URL to drive customers to your website. Undoubtedly, some of them will end up at the real ‘MyBusinessName.com’. Not good. Even the big dogs have used slogans and catchphrases for their marketing websites. Care to guess who owns ‘Priceless.com’? What about ‘JustDoIt.com’? ‘MickeyMouse.com’? ‘IcedTea.com’? ‘KingOfBeers.com’? You can play the same game … and win. Web addresses that are easy to spell and memorable attract more hits. More hits equals more exposure, which generally means more customers. Isn’t that the point? A picture is worth a thousand words. Just make sure your picture represents the right words. Carefully select the images for your website so they underscore the message you are trying to express. A few well-chosen photos can speak volumes about your business and make a memorable impression on first-time and repeat visitors to your website. Links to pages with additional information and pictures can offer extra details to those who want them. One simple web address can add big dollars to your business. Several creative websites can generate even more customers. No matter what you spend on developing your internet presence, the cost is nominal and the potential rewards are huge. The end result is greater awareness of your business, and more money in your pocket. That’s the bottom line. Target the specific audience you want to reach with multiple landing pages. By securing domain names with focused demographic appeal, you can customize the introduction to your business the each market segment. Bumper stickers, billboards and t-shirts emblazoned with one of these web addresses are more likely to get a response than a generic [and often difficult to spell] ‘MatilasRestaurant.com’ or ‘KorvacheksMarket.com’. Ready? Aim. Fire! art smith [email protected] 813.786.6417
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Even the big dogs have used slogans and catchphrases for their marketing websites. Care to guess who owns ‘Priceless.com’? What about ‘JustDoIt.com’? ‘MickeyMouse.com’? ‘IcedTea.com’? ‘KingOfBeers.com’? You can play the same game … and win. Web addresses that are easy to spell and memorable attract more hits. More hits equals more exposure, which generally means more customers. Isn’t that the point?
Transcript of TangledWeb
IMPOTENT DOMAIN
THE NAME OF THE GAME
PIC AND CHOOSE
BULLSEYE
THE BOTTOM LINE
Easy-to-remember domain names are a vanishing breed. Most business owners are inclinedto use their business name, and settle for awkward spellings and hyphenated alternatives whenit isn’t available. You have to ask yourself if ‘www [dot] my [underscore] business [underscore]name [dot] com is really the best URL to drive customers to your website. Undoubtedly, someof them will end up at the real ‘MyBusinessName.com’. Not good.
Even the big dogs have used slogans and catchphrases for their marketing websites. Care toguess who owns ‘Priceless.com’? What about ‘JustDoIt.com’? ‘MickeyMouse.com’?‘IcedTea.com’? ‘KingOfBeers.com’? You can play the same game … and win. Webaddresses that are easy to spell and memorable attract more hits. More hits equals moreexposure, which generally means more customers. Isn’t that the point?
A picture is worth a thousand words. Just make sure your picture represents the right words.Carefully select the images for your website so they underscore the message you are trying toexpress. A few well-chosen photos can speak volumes about your business and make amemorable impression on first-time and repeat visitors to your website. Links to pages withadditional information and pictures can offer extra details to those who want them.
One simple web address can add big dollars to your business. Several creative websites cangenerate even more customers. No matter what you spend on developing your internetpresence, the cost is nominal and the potential rewards are huge. The end result is greaterawareness of your business, and more money in your pocket. That’s the bottom line.
Target the specific audience you want to reach with multiple landing pages. By securingdomain names with focused demographic appeal, you can customize the introduction toyour business the each market segment. Bumper stickers, billboards and t-shirts emblazonedwith one of these web addresses are more likely to get a response than a generic [and oftendifficult to spell] ‘MatilasRestaurant.com’ or ‘KorvacheksMarket.com’. Ready? Aim. Fire!
art smith [email protected] 813.786.6417
