Tameside In Second LifeTameside In Second LifeTameside In Second LifeTameside In Second Life

Vin SumnerVin SumnerJulie HayesJulie Hayes

ContentContent

• Introduction to Second Life

• TMBC SL Applications

– Virtual Council Office

– Service Delivery Applications

– SME Support Service Applications

– Community Engagement Applications

• Location

• Access

• Overall Island Layout

• Phase 1 Build

• Project Evaluation

Second Life Basics - 1Second Life Basics - 1

• Global Platform• Run by Linden Labs• Avatars • Multi User• 3D – Environment• Links to real world

Second Life Basics - 2Second Life Basics - 2

• Virtual worlds built on grid of islands• Teen and mature grids• 15,000 Islands (Mainland and Private)• Island is 16 Acres• Own currency ... Linden Dollar• Residents are avatars ( 3D Characters)

Second Life Basics - 3Second Life Basics - 3

• Walk/run/fly• Teleport around• Built from basic primitive objects• Animations• Text communication• Audio communication

TMBC SL ApplicationsTMBC SL Applications

• Virtual Council Office• Service Delivery Applications• Consultation Applications• SME Support Service Applications• Community Engagement Applications

Virtual Council OfficeVirtual Council Office

• Physical location in order to get in touch with the council

• General information about the council and Second Life deployment

• Meeting rooms for face to face

Service Delivery ApplicationsService Delivery Applications

• Replacement of Real Life service– All structured services are already presented by online forms– Replacement of face to face meeting with virtual meetings

• Provision of alternative interface– 3D visual interface is more user friendly for some users– Visualisation of services e.g. road maintenance services as a

street– Deep link to TMBC CRM for request execution– Visualisation of performance indicators

Consultation ApplicationsConsultation Applications

• Ideal platform for multi user online consultation• More cost effective and engaging compared to

traditional 3D

SME Support Service Applications

SME Support Service Applications

• Opportunity for both in-world sales & converting sales from SL to RL

• Enable SMEs to be part of Internet 2.0 early

Community Engagement Applications

Community Engagement Applications

• Social networks are ideal for community engagement

• Popular Second Life place will only succeed strong community:-– Community created content– Community ownership– Interactive content such as live

events

LocationLocation

• Next to Manchester and South from Oldham

AccessAccess

• Mainly public access with some restricted areas• Standard SL access mechanisms• Deep linking from and to traditional websites

such as TMBC site• Custom registration portal• Guest avatars

Overall Island LayoutOverall Island Layout

• Create links between RL and SL, but do not try to replicate RL

• Functional place for SL users• Create hooks for users to revised such as up to

date content, events and “Easter eggs”

Island LayoutIsland LayoutIsland LayoutIsland Layout

Phase 1 FeaturesPhase 1 Features

• Council office / landing area– All users enter island this way– Information and rules regarding the place– Small council office with information desk and meeting rooms

for face to face– Sensors for monitoring traffic

• Street of Services– Up to 20 road maintenance services represented as a RL

street– Deep linking to TMBC CRM

Phase 1 FeaturesPhase 1 Features

• Virtual Market Hall– Based on RL proposal for new Ashton Market building– Low cost virtual business premises for SMEs– Consultation tools to capture feedback on building proposal for

the RL market hall

• Generic Purpose Events Arena– Either for pure SL events or combined RL / SL– Can be rented out and customised to local organisations

Phase 1 FeaturesPhase 1 Features

• Community Consultation on the Marina DevelopmentCommunity Consultation on the Marina Development– Replicate RL development plans in SLReplicate RL development plans in SL– Users are able to walk through the developmentUsers are able to walk through the development– Consultation tools to capture feedback Consultation tools to capture feedback

• Community Consultation on the St Petersfield Community Consultation on the St Petersfield DevelopmentDevelopment– Replicate RL development plans in SLReplicate RL development plans in SL– Users are able to walk through the developmentUsers are able to walk through the development– Consultation tools to capture feedback Consultation tools to capture feedback

Project EvaluationProject Evaluation

• Phase 1 is a trial and therefore requires evaluation

• Formal evaluation after agreed time period e.g. 6 months including statistics on:-– Access to Tameside SL– Access to council services– Returning users– Users via the “Guest avatar” functionality

• Important also to evaluate non-statistical factors

Item Cost Comment

Island acquisition and maintenance

Purchase of 1 dedicated Island £1,000 Whilst Second Places are brokering the islands, TMBC has sole ownership over the land purchased.

Technical Maintenance/Rent £2,400 12 months at £200 / month / island

Operational Management: £2,400 12 months at £200 / month

Moderation

Information Updates

Security/Permission

Island Landscaping & Texturing £1,500  

Total for Island acquisition and maintenance

£7,300  

Item Cost Comment

Citizen Registration

Setup & website integration £500  

Hosting, maintenance and upgrades (12 months)

£1,200 £100 / month

Custom Surname Registration Fee £350 Eg Tameside

Name Rent (12 months) £350  

Total for Citizen Registration £2,400  

Second Life Guest Access

Setup & website integration £500  

Hosting, maintenance and upgrades (12 months)

£1,200 £100 / month

Avatar Template Production £250 Per template

Total for Guest Access £1,950  

Item Cost Comment

Build and Fit Out Options

Council Office / Landing Area £2,500  

“Street of services” £3,000  

Virtual Market Hall £5,000  

Generic Purpose Events Arena £1,500  

Community Consultation with Marina Development

£8,500  

Community Build around St Petersfield Development

£8,500  

Total for all build options £29,000  

Project Management 10% of the project value

 

Testing & Bug Fixing 5% of the project value