Tamara Stenn- Umass Social Entrepreneurship Day 2015
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Founder: Dr. Tamara Stenn Eco Ethical since 1996 www.kusikuy.com OPPORTUNITIES • Social mobility • Income • Education CAPABILITIES •Skills •Leadership •Knowledge
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Transcript of Tamara Stenn- Umass Social Entrepreneurship Day 2015
Founder:Dr.TamaraStennEcoEthicalsince1996www.kusikuy.com
OPPORTUNITIES• Socialmobility• Income• Education
CAPABILITIES•Skills•Leadership•Knowledge
SocialEntrepreneurshipandFinanceTheimpactofsocialenterprisesonwell-being
Freedomtoachievethingsonehasreasontovalue.(Sen,2010)OpportunitiestoachievethisandtheCapabilitiestodosocanbeboth
dependentandindependentvariables forachievingfreedom.
EthnographicResearch
Monetarygainsarejustapartofthesocialimpact
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Gender Price Organic Nutrition Land Climate
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Well-beingandsustainabilitythemesmostimportantforAndeanwomenquinoa
producersinBolivia.
ConsumersLow,Davenport,2007,JournalofConsumerBehavior;Srivastava,2009,AcademyofMarketingStudiesJournal.
• Consumerswanttofeelconnected.• Theywanttoparticipatebutarehinderedbymarketobstructions.80%ofconsumersreportedvaluingFairTradeclothingbutonly9%actuallypurchasedit.
• MostareEuropean(PercapitaFairTradeConsumption, 2007)
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Switzerland UnitedKingdom
Denmark Finland USA
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Questions?-Contact&info…
• www.tamarastenn.com• www.kusikuy.com• [email protected]
What’snext?•SCALING- World’sbestMittenwithMeaning,“Patagoniaofmittens”•$6billiononlinegiftmarket•KUSIKUYConnectionsmartphoneapp•Re-launchviaValleyVentureMentors•Needcollaboratorsandinvestment!
