Tamara Mendelsohn, Eventbrite at #RLTM NY 11
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Realtime NY 11 | June 6, 2011 | New York @realtimereport TheRealtimeReport.com
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Tamara Mendelsohn, Director of Marketing at Eventbrite, presents at #RLTM Realtime NY 11 on June 6th.
Transcript of Tamara Mendelsohn, Eventbrite at #RLTM NY 11
Realtime NY 11 | June 6, 2011 | New York
@realtimereportTheRealtimeReport.com
Realtime NY 11 | June 6, 2011 | New York
Realtime NY 11 | June 6, 2011 | New York 3
Realtime NY 11 | June 6, 2011 | New York
What is Eventbrite?
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Realtime NY 11 | June 6, 2011 | New York
Traffic sources in January 2008
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Realtime NY 11 | June 6, 2011 | New York
Publish events to Facebook in one step
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Realtime NY 11 | June 6, 2011 | New York 7
Traffic sources in May 2011
Realtime NY 11 | June 6, 2011 | New York
Sharing drives ticket sales
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One attendee : 130 friends
Realtime NY 11 | June 6, 2011 | New York
• One attendee’s
• Potential Reach
• 16,900 friends
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One attendee’s potential reach:
16,900 friends
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We think about when and where we share
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Post-purchase
Realtime NY 11 | June 6, 2011 | New York
We facilitate a natural behavior
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Realtime NY 11 | June 6, 2011 | New York
The social commerce virtuous cycle
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Realtime NY 11 | June 6, 2011 | New York
…Drives true social commerce
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- Over 4,000 events shared on Facebook a day
- Over 1,000 Eventbrite events shared on Twitter a day
- Over 400 Invite Friends emails a day
- Over 500 LinkedIn shares a day
- Enabling event organizers to reach more people and sell more tickets
Realtime NY 11 | June 6, 2011 | New York
• When one person shares an Eventbrite event on Facebook with their friends, it yields on average…
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Realtime NY 11 | June 6, 2011 | New York
• When one person shares an Eventbrite event on Facebook with their friends, it yields on average…
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$2.52 in ticket sales
Realtime NY 11 | June 6, 2011 | New York
• When one person shares an Eventbrite event on Facebook with their friends, it yields on average…
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$2.52 in ticket sales
11 event page visits
Realtime NY 11 | June 6, 2011 | New York
Dollars per share by platform
• Facebook: $2.52
• Invite friends email app: $2.34
• LinkedIn: $0.90
• Twitter: $0.43
Realtime NY 11 | June 6, 2011 | New York
• 40% of Facebook shares occurred pre-purchase, vs 60% which occurred post-purchase.
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Realtime NY 11 | June 6, 2011 | New York
• 40% of Facebook shares occurred pre-purchase, vs 60% which occurred post-purchase.
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The motivation to share is higher once the purchase is made.
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A post-purchase share on Facebook drives 20% more ticket sales per share than a pre-purchase share.
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A post-purchase share on Facebook drives 20% more ticket sales per share than a pre-purchase share.
A post-purchase share is more impactful.
Realtime NY 11 | June 6, 2011 | New York
• Networking events had the highest share rate, followed by business events and conference/seminars.
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Realtime NY 11 | June 6, 2011 | New York
• Shares for music events are the most valuable, at over $12 per share. Next most valuable are shared for fundraisers, social events, and food and wine events.
• Though people are more likely to share business-related events, shares for social events drive the most sales.
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Realtime NY 11 | June 6, 2011 | New York
Sharing by event type
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Tick
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ales
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Event type
Realtime NY 11 | June 6, 2011 | New York
