TALNET PRODUCTIONS
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TALNET PRODUCTIONS BACKGROUND • Founded in 2004 with a focus on Creative and Production related services • Evolved to offer professional media strategies targeting the UK Asian audience MISSION STATEMENT To specialize in creating and increasing awareness and demand within the Asian diaspora for our clients' products / services by strategizing marketing and PR campaigns across all media (TV / radio / print / online)
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TALNET PRODUCTIONS. BACKGROUND Founded in 2004 with a focus on Creative and Production related services Evolved to offer professional media strategies targeting the UK Asian audience. MISSION STATEMENT - PowerPoint PPT Presentation
Transcript of TALNET PRODUCTIONS
TALNET PRODUCTIONS
BACKGROUND• Founded in 2004 with a focus on Creative and Production
related services
• Evolved to offer professional media strategies targeting the UK Asian audience
MISSION STATEMENTTo specialize in creating and increasing awareness and demand within the Asian diaspora for our clients' products / services by strategizing marketing and PR campaigns across all media (TV / radio / print / online)
Services• Media Strategy
– Product / Service Branding– Media Research / Statistics– Creative Conceptualization– Media Production– Media Planning– Media Buying– Web strategy design and marketing
• PR
– Event planning and management– Sponsorships– Press / Online articles
ROYAL CHAI INSTANT SPICED TEAADVERTISING & POSITIONING STRATEGY
“MUMMY” CAMPAIGN
Recent Case Studies
Client Details • Advertising for the first time
• Current sales: Direct marketing and distribution
o Creative Positioning strategy
o TV commercial conceptualization and production
o Website design and development - http://www.royalchai.co.uk
o “Mummy” advertising campaign on ZEE and SONY
Services Offered
Strategy • “Instant Masala Tea” directly associated to the competitor’s
brand
• Conception of a unique positioning strategy through the “Mummy” campaign.
• Website built to encourage online sales directed through the commercial.
MUMMY!!!!!
• The website traffic improved by 125% and online product sales by 100%
• The association of Royal Chai with “Mummy” was successfully achieved.
• This was measured by surveying different customers at events in which Royal Chai was exhibiting and / or being sold.
Results
Recent Case Studies (contd.)
“JAGJIT SINGH – LIVE IN CONCERT”Birmingham and London 2007
• Event promoter bringing Indian Ghazal maestro, Jagjit Singh to the UK after a gap of 10 years
• PROBLEM DOMAIN:
– The recently held concerts of Jagjit Singh held by another promoter received a very poor response
– The client did not understand the current market dynamics
Client Details
• Creative concept for TV and Radio commercial
• Strategic media alliance with TV and online websites
• Aggressive media campaign launched on TV, radio, print and online
• Sponsorships & PR
Services Offered
Results • The concerts in London and Birmingham were sold out
• 60% of the tickets were sold through the internet
Jagjit Singh - TV Advert(Style: Cashing in on his already famous songs)
• http://video.google.co.uk/videoplay?docid=-6544346632582773652
Other Case Studies & Current Projects
“HOMES OF INDIA”Property Exhibition 2007 & 2008
Music Album LaunchReliance BIG Music, India
AYUURI NATURAL Product Launch for FUDCO
SHAADI.COM3 year UK Asian TV &
Radio
http://www.talnetproductions.co.uk
0208 349 7187 (w)0208 181 6153 (f)0794 423 3259 (m)0780 363 3926 (m)
[email protected] [email protected] [email protected]
Suite #105, Dephna House,24/25 Arcadia Avenue,Finchley Central,London N3 2JU
TALNET PRODUCTIONS
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