Tallinn Socialfest 2012 - Marko Saue
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Transcript of Tallinn Socialfest 2012 - Marko Saue
Strategic approachto Facebook marketing
Marko Saue
There are more than 1131 business FB Pages in Estonia
Most companies don’t havesocial media marketing strategy?
Most players on our team don’t knowwhich goal to score in?
Do you need 50 000 fans?
Is it OK to spend 10 000€?
It all depends on what your strategy is!
Simple structure SMM strategy
Background:what are the problems &
opportunities?
Goals:what do you want to achieve?
Target Groups:who are you talking to?
Channel Usage:marketing, sales, ads,CR, CS, PR,
R&D, HR, IM?
Value for Fans:what’s in it for them?
Metrics:what should you measure?
Administrators:who will do the talking?
Five guiding principles:
Build a strategy that is social by design
Create an authentic brand voiceMake it interactive
Nurture your relationshipsKeep learning
Facebook by objective
Foster product development and innovation
Generate awarenessDrive preference and differentiation
Increase traffic and salesBuild loyalty and deepen relationships
Amplify recommendation and WOMGain insights
Product Development
Crowdsourcing
Preference and Differentiation
Awareness
Traffic
Sales
PR & CSR
Recommendation
FB Resources:facebook.com/goalmarketing
Thank You!
Marko SaueGoal Marketing OÜ552 [email protected]