Tallinn- Helsinki Tourism in...
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Tallinn- Helsinki Tourism in Twin-Capital Empowering & Designing Twin-Capital Destination – Past, Present and Future of Tourism in Greater-Helsinki and Greater-Tallinn area 3.5.2012 1
Transcript of Tallinn- Helsinki Tourism in...
Tallinn- Helsinki
Tourism in Twin-Capital
Empowering & Designing
Twin-Capital Destination
– Past, Present and Future of Tourism in Greater-Helsinki and Greater-Tallinn area
3.5.2012
1
Introduction
Tallinn and Helsinki are together a very attractive tourism destination. While competing as neighboring destinations, the two cities are also completing each other as a part of a larger visitor experience– i.e. coopetiting (cooperative competition).
The different historical and cultural backgrounds provide interesting links to development of tourism in these capital cities.
Tourism in Twin-Capital- project is based on the co-operation of two tourism management schools, Haaga-Helia University of Applied Science and Estonian School of Hotel and Tourism Management EHTE.
Project Managers Kristian Sievers (@haaga-helia.fi) and Ain Hinsberg (@ehte.ee)
3.5.2012
2
Tourism in Twin-Capital Present
Collect data and through analysis provide tourism companies and organizations with relevant and current information about tourism in Helsinki and Tallinn.
3.5.2012 3
Tourism in Twin-Capital Present
• During the next 12 month (March 2012-March 2013) 1000 questionnaires will be collected and analysed
• Main target groups Estonian, Finns and international travellers
• Interviews, probes, observations, focus groups will be used deepen the knowledge and understanding of the behaviour and needs and dreams of different traveller groups
3.5.2012 4
Methodology and Research Tools
Tourism Statistics analysis (years 2000-2011)
Traveller Survey (collected about 250 / 1000)
Pre and after- visit
EST, FIN, ENG, RUS
Traveller Interviews http://www.youtube.com/watch?v=tPk3sLflSPg&list=PLED00E7A6223EF98A&index=29&feature=plpp_video
Travel Trade Interviews
City Experience survey- during 2012
Observations and focus groups
Content analysis of Tourism Review- sites
3.5.2012
5
Helsinki and Tallinn bednights 2000-2011
3.5.2012
6
0
500 000
1 000 000
1 500 000
2 000 000
2 500 000
3 000 000
3 500 000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Bed-nights in Helsinki and Tallinn, 2000-2011
Foreign-Hel Domestic-Hel Foreign-Tall Domestic-Tall Total Overnights-Hel Total Overnights-Tall
Bednights in Helsinki & Tallinn
Helsinki 2000 2011
(Jan-Nov)
Change
Domestic 1 084 542 1 435 832 +32%
Foreign 1 504 502 1 703 706 +13%
Total 2 589 044 3 139 538 +21 %
Tallinn 2000 2011
(Jan-Nov)
Change
Domestic 101861 286 367 +181%
Foreign 908257 2 504 727 +176%
Total 1010118 2 791 094 +176%
3.5.2012
7
Helsinki Top 5, 2000-2011
3.5.2012
8
0
50000
100000
150000
200000
250000
300000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
1 to 5 Top countries for Helsinki, 2000-2011
Russia Great Britain Germany Sweden USA
Tallinn Top 5, 2000-2011
3.5.2012
9
0
200000
400000
600000
800000
1000000
1200000
0
50000
100000
150000
200000
250000
300000
350000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Fin
nis
h V
isit
ors
On
ly
1 to 5 Top countries for Tallinn, 2000-2011
Germany Sweden Russia Great Britain/Irleland Finland
Top 5 Source Markets Helsinki & Tallinn
Helsinki 2000 2011 Change
Russia 138 618 274 965 +98%
Great Britain 179 946 132 519 -26%
Germany 117 077 166 211 +42%
Sweden 145 362 125 495 -14%
USA 134 140 114 309 -15%
Tallinn 2000 2011 Change
Finland 539708 957851 +77%
Germany 42509 160368 +277%
Sweden 69534 110349 +59%
Russia 26821 301408 +1024% Great Britain / Ireland 35834 178641 +398%
3.5.2012
10
3.5.2012
11 0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
6 to10 Top countries for Helsinki, 2000-2011
Japan Italy France Spain Netherlands
0
20000
40000
60000
80000
100000
120000
140000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
6 to 10 Top countries for Tallinn, 2000-2011
Norway Latvia Italy USA Lithuania
Helsinki and Tallinn capacity and Occ. Rate 2000-2011
3.5.2012
13
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
80,00%
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Accomondation capacity and average occupancy rate, Helsinki and Tallinn, 2000-2011
Rooms-Hel Beds-Hel Rooms-Tall Beds-Tall Occu. Rate-Hel Occu. Rate-Tall
Accommondation Capacity Helsinki & Tallinn
Helsinki 2000 2011 Change
Rooms 7282 8532 +17%
Beds 13819 16513 +19%
Occ. Rate 68,3 % 70,7 %
Av. Price 64,6 64,8 +0,3%
Tallinn 2000 2011 Change
Rooms 3192 7 577 +137%
Beds 5 985 15 377 +157%
Occ. Rate 65 % 60 %
Av. Price 33,7 33 -2,1%
3.5.2012
14
Overnights by purpose of visit Helsinki & Tallinn
Helsinki 2000 2011 Change
Leisure 983403 1681480 +71%
Business 1356639 1405651 +4%
Other 288046 52407 -82%
Total 2628088 3139538 +19%
Tallinn 2000 2011 Change
Leisure 626975 2065410 +229%
Business 353860 697773 +97%
Other 29283 27911 -5%
Total 1010118 2791094 +176%
3.5.2012
15
Passengers at Airports Helsinki and Tallinn
Helsinki 2001 2011 Change
Domestic 2 999 612 2 707 044 -10%
International 7 030 044 12 158 827 +73%
Total 10 029 656 14 865 871 +48%
Tallinn 2000 2011 Change
Domestic 5 727 29 334 +421%
International 553 931 1 883 838 +240%
Total 559 658 1913172 +242%
3.5.2012
16
Passenger traffic at the ports of Helsinki and Estonia
Helsinki 2000 2011 Change
Estonia 6 227 000 6 745 699 +8%
Sweden 2 691 000 2 232 757 -17%
Germany 185020 212 912 +15%
Other 147 980 229 964 +55%
Total 9 251 000 9 421 332 +2%
Estonia 2000 2011 Change
Finland 5571381 5595334 +0,4%
Sweden 479579 814338 +70%
Germany 58672 104913 +79%
Other 82202 310538 +278%
Total 6191834 6825123 +10%
3.5.2012
17
0
50
100
150
200
250
300
350
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
S
h
i
p
s
P
a
s
s
e
n
g
e
r
s
International Cruises in Helsinki and Tallinn, 2000-2011
Passengers-Hel Passengers-Tall Ships-Hel Ships-Tall
Traveller Survey, 2012 Demographics
3.5.2012
19
9%
18%
28%
45%
Age n=231
50 - Up 40-49 30-39 15-29
46%
54%
Gender n=239
Male Female
Traveller Survey, 2012 Demographics
3.5.2012
20
2%
3%
11%
69%
15%
Country of residence n=239
United Kingdom Germany Estonia Finland Other
8%
43% 42%
7%
City or town n=176
Tallinn Helsinki or Helsinki region
Other area in Finland Other area in Estonia
Tallinn Previous visits
3.5.2012
21
33,3
10,6
20,1
9,0
5,3 5,3
16,3
,0
5,0
10,0
15,0
20,0
25,0
30,0
35,0
Previous visits n=189
0 Times 1 Time 2 Times 3 Times 4 Times 5 Times Over 5 Times
Tallinn Main reason
3.5.2012
22
5,0 7,5
14,4 14,9
22,4
35,8
,0
5,0
10,0
15,0
20,0
25,0
30,0
35,0
40,0
Main reason for visiting n=201
Visiting friends or relatives Family trip Work Holiday Shopping Other
Tallinn Decision
3.5.2012
23
41,3
32,8
6,5
15,4
3,5 ,5
,0
5,0
10,0
15,0
20,0
25,0
30,0
35,0
40,0
45,0
Decided the trip n=201
Less than a week ago Less than a month ago Less than tree months ago 3-6 months ago More than 6 months ago More than a year ago
Tallinn Information sources
3.5.2012
24
2,6 7,7
16,5 19,1
23,2
30,9
,0
5,0
10,0
15,0
20,0
25,0
30,0
35,0
Information sources n=194
Brochures Wanted to visit family or friends in the city
Other Recommendations from family, friends, colleagues, etc
Previous visit Internet in general
Tallinn Expectations on following attributes
3.5.2012
25
1,5% 1,8% 1,8%
4,0% 5,5%
9,0% 9,5%
13,1% 13,6%
17,1%
23,1%
,0%
5,0%
10,0%
15,0%
20,0%
25,0%
Expectations of Tallinn on following attributes n=141
Rich on events Expensive Green Clean Modern Romantic Unique Small Cultural Charming Historical
Tallinn Expectations
3.5.2012
26
3,78 3,74
3,63 3,57
3,41 3,39 3,36
3,23 3,17 3,16
3,10 3,09
3,00 3,00
2,95 2,95 2,93
2,89 2,85
2,79
,00 ,50 1,00 1,50 2,00 2,50 3,00 3,50 4,00
Expectations of tourism services 1=very poor; 5=very good Sport services
Guided Tours
Nature and outdoors
Fairs
Signage
Beaches and parks
Meeting and congress services
Theaters
Music festivals
Public transportation
Concerts
Museums / exhibitions
Sightseeing tours
Wellness
Attractions
Tourist information
Accommodation
Overall of tourist services
Shopping
Restaurants and cafes
Tallinn Services – after visit
3.5.2012
27
4,13 3,94 3,93 3,93 3,92 3,88
3,79 3,79
3,67 3,65 3,63 3,62 3,60
3,50 3,50 3,50
3,39 3,38 3,33
3,20 3,17
0,00 0,50 1,00 1,50 2,00 2,50 3,00 3,50 4,00 4,50
Services in Tallinn 1=very poor; 5=very good
Guided tours Nature, Outdoor (hiking and walking) Signage Beaches and Parks Sightseeing tours Public Transport Sport services Fairs Friendliness Theaters Concerts Museums/ exhibitions Wellness Music Festivals Attractions Tourist Information Shopping OVERALL of tourist services Meeting and Congress services Accommodation Restaurant- and coffee shops and cafes
Tallinn Price level
3.5.2012
28
3,22
3,18
3,11
3,09
3,04
2,98
2,94
2,93
2,88
2,86
2,80
2,59
0,00 0,50 1,00 1,50 2,00 2,50 3,00 3,50
Price level in Tallinn 1=very low; 5=very expensive
Grocery purchases, food
Transport (taxi/train/bus)
Health and Wellbeing services
Other accommodation services
Other purchases (clothes, shoes, cosmetics, etc.)
Tallinn OVERALL
Restaurant and Cafe services
Hotel Accommodation
Cultural activities (museums,theaters, concerts)
Other activities
Other spending
Events
Tallinn Liked (open comments grouped)
3.5.2012
29
9,4% 10,4%
12,5%
20,8% 21,9%
25,0%
0,0%
5,0%
10,0%
15,0%
20,0%
25,0%
30,0%
Liked in Tallinn n=38
Price level Transportation and traffic (close, ferry, parking places, calm traffic, etc.)
People and service Food, beverages and catering (cafes, restaurants)
Architecture, sights and outdoor (Old Town,etc.) Services (museums, spas, accommodation, shopping etc.)
Tallinn Did not like
3.5.2012
30
4,8%
11,9%
19,0%
31,0% 33,3%
0%
5%
10%
15%
20%
25%
30%
35%
Did not like in Tallinn n=25
Customer service
Behaviour of other tourists
Services (shopping, services open late and close early.etc.)
Architecture, esthetics and outdoor(mud, weather,buildings, complicated road etc.)
Transportation and traffic (taxi, ferry, etc.)
Tallinn Would recommend
3.5.2012
31
6,4 10,6 12,8
25,5
44,7
0,0
5,0
10,0
15,0
20,0
25,0
30,0
35,0
40,0
45,0
50,0
Would recommend Tallinn to others n=47
Friendly and nice Services (shopping, food services, spas, etc.) Nice architecture (Old Town) Yes Nice city, close and good prices
Tallinn Improve
3.5.2012
32
6,3
12,5
18,8 18,8
43,8
0,0
10,0
20,0
30,0
40,0
50,0
Improve in Tallinn n=16
Marketing for culture events Public transportation
Services(attractions for children, shops open earlier, bars open longer) Esthetics (renovate buildings, road from harbor to city)
Customer service
Forecast 2020
3.5.2012
33
Helsinki & Tallinn Bednights, 2020
3.5.2012
34
2 589 044
3 139 538
3719062
1010118
2791094
6689733
0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
7 000 000
8 000 000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast, Helsinki & Tallinn Bednights, 2020
Helsinki
Talliinn
Linear (Helsinki)
Linear (Talliinn)
Helsinki & Tallinn Rooms, 2020
3.5.2012
35
7282
8532
9755
3192
7 577
15789
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast, Helsinki & Tallinn Rooms, 2020
Helsinki
Tallinn
Linear (Helsinki)
Linear (Tallinn)
Helsinki & Tallinn Beds, 2020
3.5.2012
36
13819
16513
19049
5 985
15 377
34234
0
5000
10000
15000
20000
25000
30000
35000
40000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast,Helsinki & Tallinn Beds, 2020
Helsinki
Tallinn
Linear (Helsinki)
Linear (Tallinn)
Helsinki & Tallinn Occ. Rate, 2020
3.5.2012
37
68,3 % 70,7 %
73,3 %
65%
60% 58%
0,0 %
10,0 %
20,0 %
30,0 %
40,0 %
50,0 %
60,0 %
70,0 %
80,0 %
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast, Helsinki & Tallinn Occ. Rate, 2020
Helsinki
Tallinn
Linear (Helsinki)
Linear (Tallinn)
Helsinki & Tallinn Avarage Price €, 2020
3.5.2012
38
64,6 64,83 66,01
33,8 33 32,7
0
10
20
30
40
50
60
70
80
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast, Helsinki & Tallinn Avarage Price €, 2020
Helsnki
Tallinn
Linear (Helsnki)
Linear (Tallinn)
Helsinki & Tallinn leisure bednights, 2020
3.5.2012
39
1009727 1681480
2630972
626975
2028410
5624940
0
1000000
2000000
3000000
4000000
5000000
6000000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast, Helsinki & Tallinn leisure bednights, 2020
Helsinki
Tallinn
Linear (Helsinki)
Linear (Tallinn)
Helsinki & Tallinn business bednights, 2020
3.5.2012
40
1346303 1405651
1483404
353860
785004
1582352
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast, Helsinki & Tallinn business bednights, 2020
Helsinki
Tallinn
Linear (Helsinki)
Linear (Tallinn)
Helsinki & Estonia ports passengers, 2020
3.5.2012
41
9 251 000
9 421 332 9592279
6191834 6825123
7598626
0
2 000 000
4 000 000
6 000 000
8 000 000
10 000 000
12 000 000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast, Helsinki & Estonia ports passengers, 2020
Helsinki
Tallinn
Linear (Helsinki)
Linear (Tallinn)
Helsnki & Tallinn Cruise ships, 2020
3.5.2012
42
204 258
322
181
293
487
0
100
200
300
400
500
600
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast, Helsnki & Tallinn Cruise ships, 2020
Helsinki
Tallinn
Linear (Helsinki)
Linear (Tallinn)
Helsinki & Tallinn Cruise passengers, 2020
3.5.2012
43
140000 385000
953360
110000
437 517
1527127
-200000
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast, Helsinki & Tallinn Cruise passengers, 2020
Helsinki
Tallinn
Linear (Helsinki)
Linear (Tallinn)
Helsinki & Tallinn airport passengers, 2020
3.5.2012
44
10 029 656
14 865 871
21527809
573493 1913172
5980214
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast, Helsinki & Tallinn airport passengers, 2020
Helsinki
Tallinn
Linear (Helsinki)
Linear (Tallinn)
Helsinki bednights, 2020
3.5.2012
45
2 589 044
3 139 538
3719062
0
500 000
1 000 000
1 500 000
2 000 000
2 500 000
3 000 000
3 500 000
4 000 000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of Total bednights at Helsinki 2020
Helsinki Rooms, 2020
3.5.2012
46
7282
8532
9755
0
2000
4000
6000
8000
10000
12000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of Rooms in Helsinki 2020
Helsinki Beds, 2020
3.5.2012
47
13819
16513
19049
0
5000
10000
15000
20000
25000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of Beds in Helsinki 2020
Helsinki Occupancy Rate, 2020
3.5.2012
48
68,30%
70,70%
73,29%
56,00%
58,00%
60,00%
62,00%
64,00%
66,00%
68,00%
70,00%
72,00%
74,00%
76,00%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of Occupancy Rate in Helsinki 2020
Helsinki Avarage Price, 2020
3.5.2012
49
64,6 64,83
66,01
56
58
60
62
64
66
68
70
72
74
76
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of Avarage Price € in Helsinki 2020
Helsinki Leisure bednights, 2020
3.5.2012
50
1009727
1681480
2630972
0
500000
1000000
1500000
2000000
2500000
3000000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of Leisure bednights in Helsinki 2020
Helsinki Business bednights 2020
3.5.2012
51
1346303 1405651
1483404
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of Business bednights in Heslinki 2020
Helsinki Ports Passengers, 2020
3.5.2012
52
9 251 000
9 421 332
9592279
7 800 000
8 000 000
8 200 000
8 400 000
8 600 000
8 800 000
9 000 000
9 200 000
9 400 000
9 600 000
9 800 000
10 000 000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of passengers at ports of Helsinki 2020
Helsinki Cruises, 2020
3.5.2012
53
204
258
322
0
50
100
150
200
250
300
350
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of Cruises at Helsinki 2020
Helsinki Cruise Passengers, 2020
3.5.2012
54
140000
385000
953360
0
200000
400000
600000
800000
1000000
1200000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of Cruise passengers at Helsinki 2020
Helsinki Airport Passengers, 2020
3.5.2012
55
10 029 656
14 865 871
21527809
0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of passengers at Helsinki airport 2020
Tallinn Bednights, 2020
3.5.2012
56
1010118
2791094
6689733
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
8000000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of Total bednights in Tallinn 2020
Tallinn Rooms, 2020
3.5.2012
57
3192
7 577
15789
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of Rooms at Tallinn 2020
Tallinn Beds, 2020
3.5.2012
58
5 985
15 377
34234
0
5 000
10 000
15 000
20 000
25 000
30 000
35 000
40 000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of Beds in Tallinn 2020
Tallinn Occupancy Rate, 2020
3.5.2012
59
65%
60% 58%
0%
10%
20%
30%
40%
50%
60%
70%
80%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of Occupancy rate in Tallinn 2020
Tallinn Avarage Price, 2020
3.5.2012
60
33,75 33 32,7
0
5
10
15
20
25
30
35
40
45
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of Avarage price € in Tallinn 2020
Tallinn Leisure bednights, 2020
3.5.2012
61
626975
2028410
5624941
0
1000000
2000000
3000000
4000000
5000000
6000000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of Leisure bednights in Tallinn 2020
Tallinn Business bednights, 2020
3.5.2012
62
353860
785004
1582352
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of Business bednights in Tallinn 2020
Estonia Ports Passengers, 2020
3.5.2012
63
6191834
6825123
7598626
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
8000000
9000000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of Passengers at ports of Estonia 2020
Tallinn Cruises, 2020
3.5.2012
64
181
293
487
0
100
200
300
400
500
600
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of Cuises at Tallinn 2020
Tallinn Cruise Passengers, 2020
3.5.2012
65
110000
437 517
1527127
-200000
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of Cruise passengers at Tallinn 2020
Tallinn Airport Passengers, 2020
3.5.2012
66
559658
1913172
5980215
-1000000
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Forecast of passengers at Tallinn airport 2020
What Future we want to make to Twin-Capital?
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Helsinki Traveller Info
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Matkailupalveluita nuorille!
Ideana on suositella ja kertoa
nuorisomatkailijoille, mitä kaikkea
Helsingissä voi nähdä ja kokea teemoilla:
”experience with the local, live like a local,
be like a local”, koe Helsinki paikallisen
silmin, suomalainen oddity, paikallisuus,
aitous sekä erilaisuus.
Haluamme tarjota sitä, mitä ihmiset
nykypäivänä odottavat; palvelua, aitoutta,
ystävällisyyttä. Emme odota, että
matkailijat löytävät meidät, vaan me
löydämme matkailijat. Autamme,
opastamme, neuvomme ja ennen kaikkea,
olemme matkailijan ystävä. Ihmiset etsivät
koko ajan uusia, ei vielä nähtyjä ja erilaisia
paikkoja matkakohteiksi. Enää ei haluta
olla matkailijoita, vaan halutaan kokea se,
mitä paikalliset tekevät.
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Helsinki • Vietä päiväsi kuin stadilainen
• Today’s special
• Nuorten suosimia tapahtumia,
aktiviteetteja, pelejä ja paikkoja (ravintolat,
hostellit, hotellit, baarit, keikat ja klubit)
• Suomalaiset tavat, kulttuuri, mentaliteetti
ja outoudet nuorison silmin
• ”Like a local”-kartta, infopiste, pelien
vuokrausta, matkamuistoja, suosituksia ja
neuvoja, lippuja ja rentoa yhdessäoloa,
erilaisia ohjattuja kierroksia sekä
aktiviteetteja
3.5.2012
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TALLINNA
• Yhteistyössä Tallin Traveller:in
kanssa
• Neuvoja, opastusta ja tukea
eritoten kartan kanssa
• Molemminpuolinen toistemme
markkinointi sekä tuotteiden
yhteensopivuus
• ”Isosisko”
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Pay peanuts, get monkeys.
Parantaa/lisätä matkailutuotteiden tarjontaa nimenomaan nuorille suunnattuna
Tuoda matkailutuloja niin kaupungille kuin palveluiden tuottajillekin sekä lähialueen
muille yrityksille
Laajentaa matkailijoiden käsitystä Helsingistä alueena
Tuoda nuoria kiinnostavia yrityksiä, aktiviteetteja ja tapahtumia esille/saataville
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Riikka Rankinen
050 327 2013 [email protected]
Annina Airas
046 810 9187 [email protected]
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![City Branding Cruise Helsinki-Stockholm-Tallinn [2012] "Portable City" [mobile web / app]](https://static.fdocuments.in/doc/165x107/558538f0d8b42ae70f8b4e7c/city-branding-cruise-helsinki-stockholm-tallinn-2012-portable-city-mobile-web-app.jpg)
