8/10/2019 Taller Design Thinking v2

1/14

,

8/10/2019 Taller Design Thinking v2

2/14

-Inspiracin:problema o oportunidad que motivan

la bsqueda de soluciones.

-Ideacin:proceso de generar, desarrollar y probar

ideas que pueden conducir a soluciones.

-Implementacin:trazado de ruta al mercado

Ver esquema

8/10/2019 Taller Design Thinking v2

3/14

8/10/2019 Taller Design Thinking v2

4/14

the intellectual identification with or vicarious experiencingof the feelings, thoughts, or attitudes of another

empathy: what?

8/10/2019 Taller Design Thinking v2

5/14

huh?

empathy: what?

14

empathy is:

when you feel what the other person is feeling.

when you can mirror their expression, their opinions,and their hopes.

empathy: what?

15

to discover peoples explicit and implicit needs so that youcan meet them through your design solutions.

empathy: why?

8/10/2019 Taller Design Thinking v2

6/14

expose. observe. engage.

empathize: how?

17

to uncover peoples explicit and implicit needs so that youcan question them

observe: why?

what is this person (or persons) doing?Notice what is happening both with the person and the

context he/she is functioning within.

how are they doing it?pretend you are describing the picture to someonenot looking at it.

why are they doing it this way?take a guess. start to form a story. then ask.

what :: how :: why

8/10/2019 Taller Design Thinking v2

7/14

expose. observe. engage.

Engage

Seek stories

Talk about feelings

Why?

empathize: how?

what you seeyour user, body language, artifacts

what you hearquotes, stories, key words, contradictions

what you feel that your user is feelingemotions, beliefs, confusion

captureyour findings

expose. observe. engage.

and capture.

8/10/2019 Taller Design Thinking v2

8/14

a unique, concise reframing of the problem that isgrounded in user needs & insights

point of view: what?

8/10/2019 Taller Design Thinking v2

9/14

expose new opportunities by looking at things differently

guide innovation efforts

make sure weve identified something worth working on

point of view: why?

understand the experience

identify user, reveal the needs, articulate insights

reframe the problem into a new point of view

point of view: how?

short

specific

sexy

point of view: tips

8/10/2019 Taller Design Thinking v2

10/14

All the creative, wild, bad,OK, and undevelopedideas from your brainstorm

Yield familiar andincremental results

When evaluated withtypical attractive andfeasible criteria beforedirect implementation

idea selection is a critical step

8/10/2019 Taller Design Thinking v2

11/14

All the creative, wild, bad,OK, and undevelopedideas from your brainstorm

Can be developedfor feasibility

Selected for potential

we will select and develophigh potential ideas

8/10/2019 Taller Design Thinking v2

12/14

is the iterative generation of artifacts intended to answerquestions that get you closer to your final solution

is creating a concrete embodiment of a concept whichbecome a way to test your hypotheses

is building to think

prototyping . . .

prototype: fail early and often

(risk vs. iteration curve)(cost of failure vs. project time)

client dinners

focus groups

usability centers

surveysweb analytics

beta testing

pre-release

8/10/2019 Taller Design Thinking v2

13/14

use your prototypes as a probeto continue to gain empathy for your users

Change to reflect users once they aredecided

Change to reflect users once they are

decided

8/10/2019 Taller Design Thinking v2

14/14