Talking to the Press

Who?

What?

When?

Where?

Why?

Talking to the Press

Who?

What?

When?

Where?

Why?

[Wikipedia: The Five Ws, … are questions whose answers are considered basic in information-gathering. They are often mentioned in journalism (cf.

news style), research, and police investigations.]

Talking to the Press

Who?

• Print/electronic journalists

• Radio programs

• Television programs

• Freelancers

Talking to the Press

What?

• Your paper’s press release

• Somebody else’s press release

• Commentary on major issues

• Background for future story

Talking to the Press

When?

• Immediately – on deadline

• Tonight – evening news

• Soon – by noon tomorrow

• Later this week - background

Talking to the Press

Where?

• Telephone/e-mail in your office

• Press conference at NSF, NASA

• Press conference at science meeting

• Live/taped at TV and radio stations

Talking to the Press

Why?

• Publicize scientific advances

• Promote your work

• Provide opposing viewpoint

• Provide perspective

Talking to the Press

Why?

• Publicize scientific advances

• Promote your work

• Provide opposing viewpoint

• Provide perspective

• Impress your parents and family

CORREIO BRAZILIENSE • Brasília, sábado, 8 de agosto de 2015

Talking to the Press

Final “words of wisdom”:

• Tell a good story

• Keep it simple

• Have a memorable sound bite

• Enjoy yourself!